31 Best Webinar Landing Pages & Templates in 2025

A webinar landing page is a webpage designed to promote an upcoming webinar and drive sign-ups. It converts traffic into attendees by clearly presenting details like the topic, date, time, and speakers while using engaging copy, compelling visuals, and a seamless registration process.

However, securing registrations is just one part of the equation – only 40-50% of registrants actually attend, according to Influno. This makes it crucial to attract genuinely interested participants who are more likely to show up.

An effective webinar landing page highlights key takeaways, benefits, and expert speakers while keeping registration easy. A strong headline, concise description, simple form, and clear CTA boost conversions, while trust signals like testimonials and speaker bios encourage sign-ups. Urgency techniques, such as countdown timers, drive immediate action.

This article presents various examples of webinar landing pages to help inspire your own design and show you how easy it is to create these pages via Landingi’s large template selection.

So let’s get to it!

What is a Webinar Landing Page?

A webinar landing page is a dedicated web page designed to promote an upcoming webinar and encourage visitors to register. As that, it can be an effective instrument for lead generation for marketing teams and whole businesses.

Usually, a webinar landing page contains registration form, essential information about the webinar (such as the topic, date, time, and speakers), and compelling copy to attract sign-ups.

A well-crafted webinar landing page quickly communicates the value of attending, using visuals, key takeaways, and benefits. It may also incorporate interactive elements like a video preview or a FAQ section to address user questions.

Why Webinar Landing Pages Matter?

Webinar landing pages matter because they directly impact registration rates, ensuring that your audience signs up and attends your event. A well-crafted landing page makes it easy for visitors to understand what the webinar offers, why it’s valuable, and how to join. Without a clear, compelling landing page, potential attendees may lose interest or fail to take action. By presenting essential details (such as the topic, speakers, and benefits) in a structured and engaging way, you increase the chances of turning visitors into participants.

A strong webinar landing page also enhances lead generation and audience engagement. Since webinars often attract highly targeted prospects, an optimized landing page helps capture their contact details and move them further down the sales funnel. It also builds trust by showcasing expert speakers, testimonials, or past event highlights. With the right design and messaging, a webinar landing page doesn’t just drive registrations – it sets the stage for a high-quality audience that is genuinely interested in what you have to offer.

How Do I Create a Webinar Landing Page?

To create a landing page for a webinar, use one of the popular landing page builders like Landingi, pick the ideal template for your online event, and customize essential elements like the form, agenda, and call to action.

Step 1: Choose a Landing Page Builder

First, log in to your Landingi account. If you don’t have one yet, sign up for a free trial or select a plan that suits your needs. Once you’re in, navigate to the Landing Pages section and click Create new landing page to start building your page.

Step 2: Select an Ideal Template

Landingi offers a variety of templates designed for different types of campaigns, including webinars. Browse through the available options and choose a template that aligns with your event’s theme and audience. Once selected, you can start customizing it within the editor.

Step 3: Create a Compelling Headline and Subheadline

Your headline is the first thing visitors see, so it should be clear, engaging, and convey the value of your webinar. Use action-oriented language and focus on what attendees will gain. Below the headline, add a subheadline that provides more context or urgency, such as the date and time of the event.

Pro Tip: If you’re unsure how to phrase your headline and subheadline, use Landingi’s AI Assistant to generate high-converting copy. Simply enter a few details about your webinar (such as the topic, target audience, and key benefits) and the AI will suggest optimized headlines and descriptions for you. This saves time and ensures your messaging is persuasive.

Step 4: Add Visuals and Speaker Bios

Enhance your page with relevant visuals, such as a banner image, your company logo, or photos of the speakers. Adjust colors and fonts to align with your branding. If your webinar features industry experts or guest speakers, include their bios with short descriptions of their expertise and achievements. This helps build credibility and encourages sign-ups.

Step 5: Craft a Benefit-Focused Description

Explain why your audience should attend the webinar. Instead of listing features, highlight key benefits, such as what they’ll learn, any exclusive insights they’ll gain, or how the session will help them solve a problem. Keep the description concise and engaging.

Add essential elements for your messaging: bullets, countdown timer, video, FAQ, etc. You can easily add these by dragging and dropping widgets in the active area of the editor.

Step 6: Insert a Registration Form and Call to Action (CTA)

The registration form should be simple and easy to complete. Only ask for essential details, such as name and email address, to reduce friction. Place a clear and compelling CTA button, such as “Save Your Spot” or “Register Now”, making it stand out with a contrasting color.

Step 7: Include Social Proof

Adding testimonials, attendee reviews from past webinars, or logos of companies that have participated can increase trust and encourage sign-ups. You can also display the number of registrations to create a sense of urgency.

Pro Tip: If you run multiple webinar campaigns or frequently update testimonials, use Smart Sections in Landingi. These reusable content blocks allow you to manage and edit social proof in one place, automatically updating it across all the landing pages where it’s used. This ensures consistency and saves time when making changes.

Step 8: Test for Mobile Responsiveness and Optimize for SEO

Before publishing your page, adjust the mobile view and preview your webinar landing page on different devices to ensure it looks great on desktops, tablets, and smartphones. In Landingi, you can easily switch between views to adjust the layout accordingly. Additionally, optimize your page for search engines by adding relevant keywords, meta descriptions, and alt text for images.

Final Step: Publish and Promote Your Webinar Landing Page

Once everything is set up, click Publish to make your landing page live.

For a more professional look and brand consistency, publish your webinar landing page on your own domain rather than using a generic URL. In Landingi, you can easily connect your custom domain or a subdomain to ensure your landing page aligns with your company’s branding. To do this, follow a guide on adding your own domain to Landingi.

Now, your webinar landing page will have a branded URL, making it more trustworthy and recognizable to visitors.

After publishing, promote your landing page by sharing the link through email campaigns, social media posts, paid ads, and blog posts. You can also integrate your landing page with marketing tools like email automation platforms, CRM systems, and analytics tools to track performance and manage registrations more effectively.

31 Successful Examples of Webinar Landing Pages

Webinar landing pages are a pretty popular tool for lead generation in digital marketing, so I dived into the issue a bit deeper and identified the most successful applications for your inspiration. Let’s look through these webinar landing page examples and uncover the sources of their effectiveness.

1. Calendly

Calendly highlights what the webinar is about via a straightforward headline in bold, while the rest of the copy gets into details.

It first shares crucial information like the date/time and length then moves on to present the webinar’s key discussion points.

As for the registration form, Calendly doesn’t ask for too many details to reduce friction, while the CTA is straight to the point and stands out through contrasting colors.

2. SocialPilot

SocialPilot also keeps things simple. The two-tone design differentiates the main headline from the webinar details. The copy briefly states what topics the webinar covers and persuades users into participating.

The registration form requires even fewer details, with 3 out of 4 fields being mandatory. Again the CTA is clear and stands out via contrasting colors.

3. Hootsuite

Hootsuite takes a different approach. It places webinar details and registration forms below the fold in favor of displaying the headline and attractive visuals straight away.

This helps spark visitors’ curiosity and eases them into completing the registration form by scrolling down the page.

Although the form is below the fold, notice how Hootsuite drives attention to it — there’s a text box at the bottom-right corner of the screen, which is visible as soon as users land on the page.

4. HubSpot

HubSpot’s landing page is minimalistic yet highly engaging. It doesn’t include a registration form and uses minimal design elements. However, HubSpot uses a video background to make the page feel more dynamic.

The main point of attraction is the copy. Notice how HubSpot uses persuasive language and powerful words like “exclusive” and “future” to compel users into clicking on the CTA.

5. Salesforce

Although Salesforce’s landing page is quite simple compared to the other examples, it gets the job done. The page shares crucial information like the date, the webinar’s speakers, and how visitors can benefit by attending the discussion.

Additionally, the registration form is placed above the fold to encourage visitors to sign up right away.

6. WordPress

WordPress ditches the registration form in favor of placing a highly visible CTA button in the middle of the landing page. This can minimize the risk of overwhelming users with numerous form fields.

After clicking the button, users are redirected to a Zoom registration page. Speaking of which, Landingi can seamlessly integrate with Zoom so every new lead from your landing page will automatically be added to your Zoom attendee list. 

Other than that, WordPress persuades users to register via compelling copy and emphasizes the word “free”. Further webinar details are placed below the fold.

7. Babbel

Babbel uses a two-tone design to differentiate the headline and brief description from the webinar.

The registration form is found below the fold. However, like Hootsuite, Babbel brings attention to from through the text in bold that is placed at the bottom-right corner of the screen.

8. WordStream

WordStream’s headlines are made to grab attention. Notice how the landing page uses numbers to add shock value and spark the visitors’ curiosity (e.g., “I Spent Over $10 Million,” “What 3.3 Million Clicks Taught Us”).

Although part of the registration form is placed above the fold, WordStream also uses a colorful CTA in the middle. The landing page’s copy concisely explains the webinar’s key discussion points and compels users to register.

9. Moz

Moz uses catchy yet descriptive headlines to spark the visitors’ curiosity and present what the webinar is about. Meanwhile, the webinar description goes into detail. It explains what the main topic is and what attendees will learn during the webinar.

Also, Moz includes a photo of the speaker’s face. This can help establish a human connection with visitors and generate more signups.

10. SproutSocial

SproutSocial includes a descriptive headline and an illustration to add more context. This helps visitors understand what the webinar entails right away.

Key details like the date/time and duration are highlighted from the get-go. The description starts with a statistic to emphasize the importance of TikTok marketing and spark the visitors’ curiosity.

The registration form stands out due to the contrasting background colors.

11. Content Marketing Institute

Content Marketing Institute’s page looks a little outdated while the webinar’s name doesn’t specify what it entails. However, the webpage still gets a few things right.

Firstly, the banner highlights that the webinar is free, giving users an extra reason to register. Secondly, the summary brings attention to the webinar’s key benefits by highlighting certain phrases in bold.

12. Slack

In contrast, Slack’s headline is highly descriptive. Part of the background is also animated, adding more life to the page.

The webinar’s description highlights who will benefit the most by attending and details what attendees will learn. Also, notice how Slack included social sharing links so visitors can easily spread the word about the webinar.

13. Canva

Canva uses whitespace to give the page breathing room and make the copy easy to read. The description concisely explains what attendees will learn and who the webinar is best suited for.

Canva leaves out the registration form in favor of a highly visible CTA. The page also includes social sharing buttons.

14. LinkedIn

LinkedIn’s two-tone design differentiates the registration form from the description. This also helps to bring attention to the form. Notice how LinkedIn enabled AutoFill so users can quickly register.

The description explains that various elements can negatively impact one’s content marketing strategy. This adds a sense of urgency and persuades users to sign up.

15. Digital Marketing Institute

Rather than writing large amounts of copy, Digital Marketing Institute includes a short video trailer promoting its certification program.

The bright green CTA button attracts attention and compels users to register. Note that visitors can also add the webinar to their calendars so they don’t miss out.

There’s also a short registration form at the bottom of the webpage. Consequently, as visitors scroll down and learn more about the event, they can quickly sign up.

16. Google Digital Garage

Google’s minimalistic approach draws full attention to the CTA button. The lack of form fields also further motivates users to click it. Meanwhile, the headline is straightforward and lets users know what the webinar is about right away.

However, the photo doesn’t add any extra context. Additionally, the description found below the fold is copy-heavy and doesn’t include any secondary headers. Consequently, it can be hard to read.

17. Search Engine Journal

Although text-heavy, Search Engine Journal uses white space and bulleted lists to improve readability. It also asks questions in an attempt to engage with visitors.

However, the registration form includes 11 fields — it’s too much and it might deter users from signing up. Also, the CTA is not visible straight away.

18. SE Ranking

In contrast, SE Ranking includes four form fields and the CTA is highly visible, making the registration process more inviting.

Also notice that attendees can receive notifications via WhatsApp, ensuring that they won’t miss the webinar.

Moreover, the webinar description has less text and is broken down via bulleted lists. Visitors can quickly grasp key discussion points and who the webinar is best suited for.

19. Gartner

Gartner’s page is slightly text-heavy and lacks images for additional context. The text could be broken down to make it easier to digest. However, the registration process is quick with only a single form field required.

Furthermore, the abundance of social sharing buttons allows visitors to share the webinar on most major platforms.

20. Upwork

Upwork’s webinar description is easy to read and highlights key information in bold. There’s also a brief video invitation toward the bottom of the webpage. It shares more information about the webinar — a great addition for those that do not want to read the description.

The registration form is hidden behind the CTA button, which stands out due to its placement and contrasting colors.

21. Lambda Solutions

Lambda Solutions uses minimal copy. The web page’s headline sparks the visitors’ curiosity and uses contrasting colors to highlight its main selling point.

The CTA copy uses first-person pronouns in an attempt to engage visitors and draw more clicks.

Additionally, not all form fields within the signup form are mandatory, making the registration process quick and easy.

22. Pipedrive

Pipedrive creates a sense of urgency by adding a countdown timer in the middle of the webpage.

The webinar page further persuades users to sign up by requiring minimal contact details and giving visitors the option to quickly register with their Google accounts. The webinar’s contents are briefly highlighted below the fold.

23. AMD

AMD promotes its newsletter above the fold. As an added benefit, users will get access to all of the site’s webinars.

However, users can register for a specific webinar by scrolling down the page. Although the copy is minimal, the registration form includes nine fields with eight being mandatory. This can drive users away from registering.

24. Intel

In contrast, Intel Learning allows users to quickly sign up with their Intel accounts by clicking on the Enroll button in the top-right corner.

The copy briefly highlights the skills needed to participate and how users will benefit from completing the course. The text is well-structured and includes bulleted lists, making it easy to read.

25. Atlassian

Atlassian uses a minimalistic approach. The copy is kept at a minimum and doesn’t ask users for too much information. The headline is descriptive while the rest of the copy briefly explains the webinar’s contents and its benefits.

26. Cisco

Although Cisco’s landing page is a little text-heavy, the text is engaging and successfully highlights the webinar’s key discussion points. It also incentivizes users to register by offering a chance to win a cloud-edge platform.

However, the webinar page includes nine form fields and doesn’t have any visual support.

27. The Linux Foundation

The Linux Foundation’s webinar page is straightforward. The headline conveys the topic and the registration form is hidden behind the Register button, which stands out due to its bright color and central placement.

Users can scroll down to uncover more details. The below-the-fold text is well-spaced and includes a bulleted list for ease of reading.

28. Adobe

Adobe’s headline nudges users to sign up by specifying that the webinar is free. The description further persuades visitors by explaining why this webinar is useful and what attendees will learn.

However, the signup form contains a large number of fields, while the CTA button is rather small and placed at the bottom of the page.

29. Hello Bar

Hello Bar’s headline is descriptive and compelling — it promises highly effective results with no major efforts.

The CTA button also stands out due to its size and contrasting color. The copy is written in first-person to engage with visitors. Additionally, including the speakers’ faces help establish a human connection, leading to more sign-ups.

30. OptinMonster

Like Hello Bar, OptinMonster also relies on catchy headlines, bright CTA buttons, and the inclusion of human faces.

However, OptinMoster takes it up a notch by attempting to further resonate with visitors through questions. The copy under the headline highlights potential pain points and promises a solution.

31. BigCommerce

BigCommerce uses illustrations to give the webinar page a fun and attractive look. Meanwhile, the headline and description are short and sweet, uncovering the webinar’s main discussion point.

The CTA button is not distracting but still manages to stand out by using a color different from the background.

9 Proven Webinar Landing Page Best Practices

Webinar landing page best practices are linked to its visual project (design), messaging (copy), and persuasion (social proof). For all of these fundamental categories, we can list a few best practices, which – when applied properly – make specific webinar landing pages effective digital marketing tools. Here is the list of essential ones. They provide the answer as to why many of the above-mentioned pages drive results. Use it on your own page to ensure better outcomes.

1. Start with Compelling Headline like Hootsuite

The headline is the first thing visitors see, so it needs to be concise and attention-grabbing. A strong headline should clearly communicate the topic of the webinar and the benefits of attending. It acts as a hook to draw users in and sets the expectation for what the webinar is about.

The promise is clear: once you join their webinar, you will have an opportunity to learn how to create hyper-effective content on social media channels. This is why you can find it valuable and, indeed, join in.

2. Craft Clear Value Proposition like Babbel

Your value proposition should answer the visitor’s key question: “What’s in it for me?” A short, impactful statement that explains the webinar’s benefits and why it’s worth attending can help visitors quickly understand the value and encourage them to register. The perfect way to apply this is to list in bullet points what visitors gain once they join the webinar. You can use it instead of agenda or next to it. Babbel’s page shows how it can look like in practice:

3. Involve Engaging Visuals like HubSpot

Incorporating relevant visuals like banners, images, and videos can enhance the design and break up text, making the content more digestible. A strong visual identity that matches the topic of the webinar helps engage users and establish a connection with the content quickly. Also, visuals can establish an emotional bond between the audience and speakers. Hubspot did it in a creative way by presenting experts’ GIFs during the speech. Pay attention to facial expressions and body language. They make themselves likable, don’t they?

4. Present Speaker Bios like Sprout Social

Showcasing who will be presenting the webinar helps build trust and adds credibility. Include a brief bio, photo, and any relevant experience or qualifications. Emphasize the speakers’ expertise on the topic to ensure visitors gain valuable insights. Here is an example by Sprout Social for a webinar entitled “How to Unlock the Power of TikTok for Your Business”:

5. Design Registration Form like SocialPilot

The registration form should be highly visible and easy to complete. Minimize the number of fields required, only collecting essential information to reduce barriers to entry. The goal is to make the registration process quick and straightforward to maximize conversions. Just take a look at the two forms below. Would you prefer to complete the form by Hootsuite (on the left) or SocialPilot (on the right):

6. Include Benefit-Oriented Bullets like G2

To quickly communicate the webinar’s value, use bullet points to list key topics, takeaways, or learning outcomes. Highlighting benefits rather than features keeps the focus on what attendees will gain, making it more compelling for users to sign up. If you additionally mix it with smart icon use for visual appeal (like G2 did), you can expect such an outstanding result:

7. Add a Social Proof like Babbel or Unbounce

Trust elements like testimonials, client logos, or previous attendee feedback can reassure visitors about the quality of the webinar. Social proof builds credibility, showing that others have found value in the content, which can positively influence the decision to register. Just glimpse at this amazing wall of logotypes placed beneath the hero section of Babbel’s webinar landing page:

Or have a look at the testimonials section incorporated into the Unbounce webinar landing page:

8. Use Action-Oriented Call-to-Action (CTA) like Wordstream

A well-designed CTA button is essential for guiding visitors to register. Use action-oriented language like “Register Now” or “Save My Spot,” and make the button visually stand out with contrasting colors. A clear and compelling CTA is crucial for encouraging sign-ups. An ideal implementation by Wordstream is presented below for your inspiration. Don’t overlook the UVP cleverly placed above the button.

9. Don’t Forget about Countdown Timer like Pipedrive

Creating urgency is a proven tactic to drive conversions. Adding a countdown timer indicating the time left until the event starts or the registration closes can motivate visitors to act quickly and register immediately, especially when there’s a sense of limited availability. Pipedrive knows it well, as you can see in the screenshot below. One thing, however, that could be improved is that their countdown timer is not very visible and somehow gets lost in the background. A few slight tweaks with font, color, and/or frames and they can easily nail it.

What is The Average Conversion Rate for Webinar Landing Page?

The average webinar conversion rate exceeds 20%, regardless of the source of information and the type of conversion measured. ConvertKit reports the most detailed metrics. ConvertKit provides some of the most detailed insights, breaking conversion rates into specific stages. According to their findings, 30% of visitors who land on a webinar page proceed to register. Of those who sign up, 53% attend the live session or watch the recording. Finally, 56% of attendees take a desired action after the webinar, such as making a purchase or subscribing to a newsletter.

Sender, on the other hand, reports average conversion rates separately for the webinar landing pages (51%) and landing pages promoting webinars (22.84%). In the first case, conversion is viewing the stream or record, while in the second, it’s moving to the webinar landing page.

In each case, we talk about quite high numbers! Especially compared to the average conversion rates for other types of landing pages. The explanation for this is very simple: a webinar is typically a kind of free educational resource, so why not watch it in exchange for, e.g., sharing an email?

How Can I Optimize My Webinar Landing Page for Higher Conversion Rates?

You can optimize your webinar landing page for higher conversion rates by making strategic adjustments to its design, messaging, and user experience.

Regularly test variations of your pages through A/B testing and analyze metrics like click-through rates and form submissions to understand what works best and what the user’s pain points are. This way, you’ll avoid guesswork and increase chances for successful optimization. While testing and analyzing the performance of specific elements, focus primarily on the key ones like form, speaker details, social proof, and call to action.

Sometimes simple changes like reducing the number of fields in the form, changing the color and position of CTA, or making a page mobile-friendly may bring you a bunch of additional conversions.

What Are The Key Elements of an Effective Webinar Landing Page?

The key elements of an effective webinar landing page include a strong visual layout, clear and persuasive copy, essential web assets like forms and CTAs, and credibility boosters such as testimonials and trust badges.

To maximize its impact, start with an engaging headline that grabs attention and clearly communicates the topic. A compelling webinar description should highlight the value and benefits of attending, while speaker bios establish credibility by showcasing their expertise.

Providing the date and time upfront ensures attendees have the necessary details, and a strong CTA encourages sign-ups by creating urgency. Eye-catching visuals and branding enhance appeal, while a well-placed registration form makes it easy to collect participant details.

A countdown timer adds urgency, reinforcing the event’s timing. Social proof elements, such as testimonials and trust badges, build trust and motivate registrations. An event agenda or a list of key takeaways gives potential attendees a clear understanding of what they will learn, generating further interest. Finally, easy share options help spread the word and increase participation.

What is The Best Webinar Firm Landing Page Builder?

The best webinar landing page builder is Landingi, thanks to its extensive collection of webinar landing page templates that significantly streamline the creation process. In Landingi, you can design webinar landing pages using hundreds of predefined elements, including forms, benefit sections, and countdown timers, tailored specifically for this type of site. You can also generate content with AI, adjusting the tone of voice and tailoring it to your target audience.

Additionally, Landingi provides tools to measure the success of your pages, such as dashboards, A/B testing, and EventTracker, giving you valuable data for effective optimization.

Convert More With Webinar Landing Pages

Creating a high-converting webinar landing page doesn’t have to be complicated. With the right structure, persuasive messaging, and optimized design, you can boost registrations and attract an engaged audience. 

Using a landing page builder like Landingi makes the process even easier, allowing you to customize professional templates, streamline registrations, and integrate with your favorite marketing tools – all without coding. Start your free trial today and see how effortless it is to create webinar landing pages that drive results!