Beauty landing page: Definition, How to Create & 20 Examples

A beauty landing page is a focused web page designed to drive a single goal—usually a sale, a booking, or a lead capture—within the beauty or wellness space. Unlike a homepage, which has multiple paths and purposes, a landing page is built to do one thing really well. Whether you’re launching a new serum, promoting a lash service, or offering a free skin consultation, the landing page is where you turn attention into action.

What makes it effective is a smart combination of clear messaging, scroll-stopping visuals, intuitive layout, and strong trust signals. Every element—from the headline to the CTA—should guide the visitor toward your desired action with zero friction.

In this guide, you’ll find a curated list of standout landing page examples—from sleek product launches to serene spa bookings—that show exactly how brands are using landing pages to attract, engage, and convert. Along the way, you’ll pick up what works, what could work better, and how to apply it to your own page—whether you’re building from scratch or giving your current one a glow-up.

What Is a Beauty Landing Page?

A beauty landing page is a dedicated web page designed to promote beauty products, services, or initiatives. It’s tailored to capture the attention of potential customers, primarily through its visual appeal and targeted messaging. This type of landing page focuses on showcasing specific beauty products or services, emphasizing their benefits and features to entice visitors to take a desired action, such as making a purchase, signing up for a newsletter, or booking a consultation.

A beauty landing page should connect with the audience on an aesthetic level and provide compelling content that convinces visitors of the value of the beauty offerings

It often includes high-quality images or videos, customer testimonials, special offers, and clear CTA buttons that guide users toward converting. Beauty landing pages are crucial in the digital marketing strategies of beauty brands, as they provide a direct and engaging pathway for converting interest into sales or leads, ultimately enhancing the brand’s online presence and revenue.

It can be a great digital marketing tool for your business, from generating leads to driving sales – find out how to use this potential. All you need to know is showcased below on the best real-life beauty landing page examples, so buckle up and head out for the best tips.

How Do I Create a Beauty Landing Page?

To create a landing page that sells your beauty services or products, start by defining your main goal and really getting to know your target audience—what they want, what catches their eye, and what makes them click “buy.” Then, pick the right landing page builder—like Landingi—that makes the whole process quick and stress-free, even without a tech background. From there, craft a headline that speaks straight to the glow-chasing heart of your ideal client. Think “Flawless Skin Starts Here” or “Brows That Speak Volumes.”

Use scroll-stopping visuals (like before/afters), and write copy that doesn’t just inform, but seduces—beauty is emotional, so let your words reflect that. Build trust with testimonials, beauty expert quotes, or proof your product’s been featured in Vogue (if it has, flaunt it). Then seal the deal with a call to action that makes it easy to say “yes”—whether that’s “Book My Spot” or “Send Me That Serum.” And remember: mobile is where the magic happens. If your page doesn’t shine on a phone, it might as well be invisible.

Follow the 7 steps below and create a beauty landing page that feels less like a sales pitch—and more like an invitation to feel amazing.

Step 1. Define Your Goal and Audience

Start by asking yourself one thing: What do I want this landing page to do? Are you launching a new skincare line? Booking appointments for brow lamination? Giving away free mini samples to grow your email list? Whatever it is, your goal should be clear.

Next, zoom in on your audience. Who are they? Gen Z skincare junkies who love glow-ups and TikTok tips? Time-strapped moms looking for 5-minute routines? Brides hunting for the perfect makeup artist? Each audience has different needs, dreams, and beauty pain points.

Tailor your message like a custom facial. A first-time skincare buyer might need a gentle introduction to ingredients, while a seasoned beauty lover might care more about results and formulas. The more specific you get, the more your landing page will feel like it was made just for them—and that’s what drives clicks, sign-ups, and sales.

Step 2. Choose a High-Converting Template

Think of your landing page like a beauty look—it needs the right foundation. Luckily, Landingi gives you access to over 400 professionally designed templates that are already optimized to convert. Just click Create new landing page, and explore the template library until you find one that fits your beauty brand vibe—whether you’re selling skincare, booking treatments, or promoting a makeup masterclass. You can also start from scratch, upload your own .landingpage file, import a project from Figma, or let Landingi’s Composer help you whip something up in minutes.

Use Smart Sections to keep your branding consistent across all your landing pages—ideal if you’re running multiple promos or seasonal campaigns. It’s like having a personal assistant for your visuals, helping you scale faster without losing your look.

Step 3. Craft a Compelling Headline and Engaging Copy

Your headline is your first impression—make it glow. It should instantly catch the eye and tell visitors exactly why they should stick around. Think: “Flawless Skin Starts Here”, “Free Beauty Sample – Just Cover Shipping”, or “Glow Now, Pay Later – Book Your Treatment Today.” Headlines like these speak directly to your audience’s desires and create a sense of urgency that gets clicks. Landingi’s built-in AI Assistant can whip up persuasive beauty copy that highlights your unique selling points—whether it’s your vegan formula, client transformations, or limited-time offer.

Break your copy into bite-sized chunks. Use subheadings to guide the flow, and short, snappy sentences that mirror the energy of your brand. Replace dry descriptions with sensory, benefit-driven language.

• You’re not just offering a serum — you’re giving people glowing, healthy skin they’ll actually get compliments on.
• You’re not just selling brow styling — you’re helping clients feel more confident every time they look in the mirror.

And if you’re running ads (especially PPC), sprinkle in local beauty keywords like “best facial in Chicago” or “NYC lash extensions” to boost relevance and drive the right traffic straight to your page. Every word should push your visitor closer to that click—whether it’s “Book Now,” “Claim My Sample,” or “Get the Glow.”

Step 4. Enhance Visual Appeal with High-Quality Images and Videos

Beauty is visual—it’s what stops the scroll, and sells the dream. Your landing page should look as polished as the results you promise. Upload only high-quality images and videos that show your product in action or capture the transformation after your treatment. Whether it’s glowing skin, fresh nails, or a flawless makeup finish—show it.

Landingi makes it easy: use the built-in background removal tool to keep your visuals clean, focused, and free from distractions (no messy countertops or bathroom tiles stealing the spotlight).

Short videos work wonders too. According to HubSpot, nearly 40% of marketers say video is the most effective element for landing page conversions. Show a quick brow lamination process, a serum absorbing into the skin, or a client walking out post-facial with a fresh glow. Beauty is emotional, and nothing builds that connection like seeing the results unfold in real time.

Just one tip: compress those files to keep your page loading fast. Slow = scroll away.

Step 5. Implement a Lead Capture Form with a Strong CTA

If you want bookings, sign-ups, or sample requests—you need a form that makes taking the next step feel effortless. Use Landingi’s form builder to create a short, clear, and mobile-friendly lead capture form. Ask only for what’s necessary—name, email, maybe a phone number if it’s really needed. The less friction, the more conversions.

Now pair that form with a CTA that actually sparks action. Forget bland buttons like “Submit.” Say what your visitor really wants: “Book My Appointment”, “Claim My Free Sample”, or “Get My Skin Glow Plan.” Your call-to-action should sound like a benefit, not a chore.

Make it pop—literally. Use bold, contrasting colors for your CTA buttons and place them where users are most likely to act: near product benefits, under testimonials, or after a glowing before-and-after reveal.

Step 6. Add Interactive and Trust-Building Elements

People don’t just buy beauty—they buy trust. That’s why your landing page should include interactive and credibility-boosting features that make visitors feel confident and ready to take action.

Add a countdown timer if you’re running a limited-time promo—think “Only 48 hours left to claim your free mini facial” or “Last chance to book at launch pricing.” Use pop-ups to spotlight flash deals, giveaway entries, or early access to new product drops.

Trust is built in the details. Include real client testimonials—ideally with photos or short videos—and let happy customers do the talking. Show off credentials too: licensed esthetician? Certified brow artist? Trained with a top academy? Flaunt it. And if your brand’s been featured anywhere—even local press or a popular beauty blog—drop that logo like it’s hot.

Finally, don’t forget social proof. Link to your Instagram or TikTok, especially if it’s full of transformation reels, UGC, or behind-the-scenes content. It shows you’re legit, active, and in touch with your audience.

Step 7. Optimize for Mobile and Publish with a Custom Domain

Most beauty fans are browsing on their phones—scrolling between skincare tips and product hauls while sipping iced coffee. That’s why your landing page needs to look flawless on mobile. Use Landingi’s mobile view editor to fine-tune your layout: adjust text sizes, space out buttons, and make sure everything loads smoothly.

Before you hit publish, connect your custom domain to keep your branding sharp and trustworthy. A beauty page that lives on glowbyjulia.com feels way more professional than a random subdomain—and it builds instant brand recognition.

Once your page is live, use Landingi’s built-in analytics and A/B testing tools to see what’s working and where you can tweak. Maybe a different CTA color boosts clicks. Maybe one testimonial converts better than another. Test it, track it, and keep refining until your landing page performs like your top-selling product.

20 Best Examples of Beauty Landing Pages

Knowing the fundamentals, it’s time to explore 20 of the industry’s most captivating beauty landing page examples. This exploration offers an in-depth look at outstanding designs, showcasing their successes and identifying areas for improvement. By dissecting these standout examples, you’ll uncover valuable insights on crafting or refining your own landing page for maximum impact and charm.

1. Clean Lines Barbershop

The Clean Lines Barbershop landing page effectively showcases its barbershop services with a focus on user-friendly appointment scheduling, detailed service descriptions, and compelling client testimonials. The landing page uses a clean design with straightforward navigation, encouraging visitors to book their appointments with minimal effort.

The CTA button is outstanding, with well-matched messaging. Its position in the hero section directs visitors to take action. The page also includes elements that simplify actions their client would take to book appointments: map and calendar plugins. There was no way to miss the social media buttons, which were placed in the page’s footer.

Key takeaways to learn from this example:

• Clear layout,
• High-quality pictures,
• Short descriptions,
• Outstanding CTA,
• Client testimonials,
• Map and calendar plugin,
• Social media buttons.

Improvement areas:

• “Call Now” button – adding a button that simplifies contacting a company and allows visitors to call immediately to schedule an appointment will improve the user experience, especially for mobile device users.

#2 AVOCA

The Avoca Store landing page is a masterclass in selling a natural product without shouting. Right from the first scroll, you’re transported to the “sun-kissed farms of Mexico,” where their premium avocado oil begins its journey. Surrounded by lush greens and clean white space, the product is front and center—no distractions, just pure, healthy vibes.

The headline is short and sensory, the visuals are crisp (hello, Pinterest board material), and the copy says just enough to make you want to click Buy Now. It’s an effortless mix of clarity and calm, and the offer of free shipping in India, plus a chic eco-friendly tote with bigger orders, sweetens the deal for planet-loving shoppers.

What this landing page does right:

• Story-driven presentation – from Mexican farms to your kitchen shelf, every word and image supports the brand’s “natural meets premium” promise.
• Aesthetic consistency – the muted tones, elegant fonts, and natural textures feel expensive in the best way.
• A focused CTA – “Buy Now” is easy to spot, and easy to act on.

Where there’s room to grow:

• Add real voices – a few customer reviews would boost trust and give potential buyers that extra push.

#3 Mitopure

The landing page for Mitopure® by Timeline is a great example of how to sell a health supplement in a way that feels clear, credible, and easy to follow. Right at the top, there’s a bold headline: “6 Clinically Proven Benefits of Mitopure® for Health & Longevity.” Next to it? A big “Buy Now” button, straight to the point.

As you scroll, the page highlights the product’s main benefits: more cellular energy, better endurance, and stronger muscles. And it’s not just claims—everything is backed by scientific research, which adds a solid layer of trust.

The visuals are clean and modern, showing the product alongside active, healthy people. It feels fresh and motivating, without being overwhelming. Further down, there’s a section that breaks down the science in simple terms, plus customer testimonials that make it all feel more real and relatable. The design is consistent and easy to navigate, guiding you naturally from curiosity to checkout.

What this landing page does well:

• Gets to the point fast – you know right away what the product does and why it matters.
• Builds trust – real testimonials and research-backed benefits make it convincing.
• Looks polished – the layout is clean, focused, and user-friendly.

What could be better:

• The CTA could be more visible – the “Buy Now” button is there, but it doesn’t pop as much as it could. A more eye-catching color or stronger placement would help.

#4 Beauty with Intuition

The landing page for Beauty with Intuition keeps things simple, elegant, and super focused. It’s a smooth, one-page scroll that introduces you to luxury lash extension services without unnecessary fluff.

The top of the page welcomes you with a clean, minimal layout: soft tones, delicate fonts, and a headline that quietly says, “We know what we’re doing.” There’s a single main CTA, but it could use a bit more pop to really guide the user.

What stands out most? The visuals. High-quality photos show close-ups of real results—no stock models, no filters—just confident eyes and natural-looking lashes. It’s subtle, but effective. You instantly get the sense that this brand values real beauty, not flashy gimmicks.

What works really well:

• It’s visually polished – soft colors, clean layout, and elegant typography all work together to build a premium, calming vibe.
• Great use of real photos – the lash results speak for themselves.
• One-page simplicity – everything’s in one place, and it flows nicely.

What could be even better:

• The CTA could stand out more – a bolder button or repeating the CTA might help drive more bookings.
• Mobile tweaks wouldn’t hurt – the design works, but it could be a little smoother on phones.

#5 By Humankind

The “By Humankind” beauty product landing page showcases its commitment to reducing single-use plastic waste through a line of personal care products. It emphasizes sustainable practices with refillable containers and natural ingredients, aiming for a positive environmental impact. The landing page is user-friendly, providing easy navigation and highlighting their product range. This approach aligns with the growing consumer demand for eco-friendly options.

Its clear layout and minimal design with consistent colors and fonts make the page a perfect background for product visuals. The page directs users to focus on product details and customization possibilities, leading to a purchasing CTA that stands out with its color and straightforward messaging. All of these characteristics make the page not only beautiful but also highly useful, especially for mobile users.

Key takeaways to learn from this example:

• Simple, intuitive layout,
• Outstanding CTA buttons,
• High-quality product visuals,
• Informative descriptions,
• Product customization options,
• Clear pricing.

Improvement areas:

• Social proof – adding reviews or testimonials would boost user engagement and build the brand’s credibility, leading to higher conversions.

#6 Mount Sapo

The Mount Sapo landing page feels like flipping through a beautifully designed skincare zine—clean, bold, and totally unbothered by trends. From the very first glance, it leans into its retro-inspired vibe with earthy tones and standout typography that’s impossible to scroll past. The visuals do a lot of the talking: rich textures, close-ups of the product, and packaging that looks like it belongs in a boutique apothecary, not just your bathroom shelf.

The copy is short and sweet—just enough to get you curious about their multi-purpose skincare oil without drowning you in buzzwords. It’s minimal, but purposeful. You instantly get the message: this is clean beauty with soul.

As you scroll, the layout stays calm and clutter-free. Everything flows naturally—from product details to the soft nudge of a call-to-action. It doesn’t shout for your attention; it earns it by feeling authentic and well-made. You can tell the brand lives by what it says: balance, simplicity, and skin-first thinking.

A few customer reviews wouldn’t hurt, and the mobile version could use a tiny bit more polish—but even so, it’s one of those pages you kind of want to scroll through twice. Just because it’s that nice.

What works really well:

• Distinctive, retro-inspired branding
• High-quality, textural product photography
• Minimalist layout
• Strong sense of authenticity
• Clear messaging without over-explaining

What could be even better:

• Sharper mobile optimization
• A few customer reviews for social proof

#7 Goodie Box

The Goodiebox landing page proves that e-commerce doesn’t have to mean clutter. Designed to sell beauty subscriptions, it strikes the perfect balance between eye candy and clear communication. Right away, you’re met with bright product visuals, a friendly headline, and a clear value offer—something like, “A monthly box of self-care? Yes, please.”

Everything on the page feels intentional. No endless walls of text, no chaotic layouts. Just smooth scrolling, clean sections, and strong, feel-good copy that makes subscribing seem less like a transaction and more like a treat. The pop-up with a sign-up form is well-timed, and the CTAs are exactly where you’d expect them—bold, but not pushy.

What also works? Smart message matching. The ad promise flows seamlessly into what you see on the page, which builds trust fast. You’ll also find pricing info up front (no digging), a handy “How it works” section, press mentions, and real customer testimonials. This is the kind of landing page that makes “Add to cart” feel like self-care.

What works really well:

• Clear and fun value proposition
• Great use of visuals and lifestyle photography
• Message match between ads and page content
• Sign-up pop-up with high conversion potential
• Clean layout that guides the eye

What could be even better:

• A more prominent FAQ link above the fold
• Slightly stronger mobile CTA visibility

#8 Plenaire’s Violet Paste

The landing page for Plenaire’s Violet Paste is a lesson in simplicity that sells. Focused entirely on one product—a targeted skincare treatment—it doesn’t try to do too much. Instead, it leans into soft visuals, well-matched colors, and a clean layout that feels calm and curated, just like the brand itself.

From the start, the product is front and center. There’s no guessing what the page is about or what it’s offering. The copy is short, smart, and paired with close-up visuals that show the texture and real use of the paste. Add in a few glowing testimonials and expert mentions, and it’s clear: this isn’t just another cream in a cute jar—it’s the real deal.

You’ll also find usage tips and detailed product info, which makes it easy for skincare lovers to understand exactly how and why it works. The scroll is smooth, and everything flows with intention—but if there’s one thing that could help, it’s a louder call-to-action. The buy button is there, just not as bold as it deserves to be. Still, for a product-focused sales page, it hits the mark—subtle but strong, and totally on-brand.

What works really well:

• Calm, elegant design that matches the product vibe
• Clear product focus—no distractions
• Great use of texture-focused visuals
• Well-written copy and credible testimonials
• Usage guidance that builds trust

What could be even better:

• CTAs need stronger placement or styling
• Slightly more contrast in some sections for better readability
• More prominent pricing info early in the scroll

#9 The Milk Moon

The Milk Moon beauty product landing page combines a calm aesthetic with a focus on the wellness benefits of its herbal tonics, designed to support women’s health. It features a clean, inviting layout with eye-catching, high-quality images that reflect its commitment to natural ingredients and sustainable practices.

Key elements include compelling CTAs inviting visitors to explore their product range, informative sections on the philosophy behind their products, and clear navigation options. The overall design and content are crafted to educate visitors about the brand’s unique approach to holistic health and wellness.

Key takeaways to learn from this example:

• Intuitive layout,
• Bold headline,
• Engaging visuals,
• Informative descriptions,
• Well-designed CTA button.

Improvement areas:

• Customer reviews – adding customer reviews on the main landing page from single product pages would foster building the brand’s credibility and boost user engagement from the first moment of contact with the brand.

#10 Koa

The Koa landing page is a clean, modern showcase of eco-conscious skincare done right. It doesn’t shout—it glows quietly, letting rich visuals and minimalist design do the heavy lifting. Right away, you’re greeted with beautiful product photography and crisp, to-the-point headlines that make it easy to understand what Koa stands for: clean skincare, sustainably made.

The page flows naturally from curated collections to top sellers, with plenty of space to breathe. There’s no fluff, just clear images, short descriptions, and a smooth layout that makes browsing feel effortless. Their unique value proposition gets its own spotlight—a sleek section that quickly communicates the brand’s core promise: quality products, made responsibly.

At the bottom, there’s a newsletter sign-up with a discount offer, which is a smart move—but it’s easy to miss. A little more visibility there could turn more casual visitors into loyal subscribers.

Still, the whole experience feels thoughtful, visually consistent, and built for the kind of customer who wants their skincare to look good, feel good, and do good.

What works really well:

• Stunning product visuals that sell without words
• Simple, clear layout that guides the user
• Distinct bestsellers section to focus attention
• Unique value proposition stands out nicely
• Seamless mobile experience

What could be even better:

• CTA buttons could be more visually prominent
• Newsletter opt-in form needs stronger placement
• Slightly more product copy would help detail benefits

#11 Nails by Yulia Hamilton

The Nails by Yulia Hamilton landing page feels like walking into a boutique nail studio—polished, inviting, and clearly proud of its work. Right at the top, the layout is clean and modern, letting gorgeous nail art photos do the talking. The “Book Now” button stands out just enough to make booking feel like the obvious next step.

Navigation is smooth and simple. Whether you’re browsing Services, Specials, or just want to learn more about Yulia and the team, everything is easy to find without feeling overwhelming. It’s a smart, scroll-friendly setup that keeps things clear and client-focused.

Further down, the page highlights the full service menu—nails, brows, lashes—and sweetens the deal with standout offers like “Nail Art of the Month” and the ultra-Instagrammable “Pamper for Two: Rose Petal Pedicure.” Add in the team member profiles, complete with smiling photos and specialties, and suddenly booking a treatment feels personal, not transactional.

It’s beautifully cohesive from top to bottom, with soft colors, elegant fonts, and just the right balance between visual appeal and helpful info. The vibe? Friendly, premium, and built with care.

What works really well:

• Clean, elegant design with strong visual impact
• Clear “Book Now” CTA that’s easy to spot and use
• Personalized team profiles that build trust
• Well-placed promotions that catch the eye
• Easy-to-use navigation and layout

What could be even better:

• Better mobile optimization for smoother small-screen browsing
• A few client reviews to boost social proof
• Slightly bolder CTAs for special offers

#12 House of Amor

The House of Amor landing page is a bold, feel-good space built for beauty lovers who’d rather skip the salon and do it themselves. With QuickLashes and QuickNails front and center, the message is clear: DIY doesn’t mean compromising on results. Everything from the copy to the visuals leans into empowerment—making beauty feel accessible, easy, and kind of fun.

Bright, clean visuals show off the products in action, and quick-hit product descriptions help visitors get what each item does without needing a full scroll. The call-to-action—“Get Started”—is friendly and low-pressure, guiding users through the experience like a friend showing you their go-to lash kit.

There’s structure too: everything’s neatly categorized (lashes, nails, accessories), so navigating the site is a breeze. Trust is baked in with customer testimonials, big-name mentions (hi, Sephora and Superdrug), and the claim of being the UK’s #1 DIY beauty brand. It’s not just hype—it’s backed up with receipts.

What works really well:

• Confident, empowering brand messaging
• Beautiful visuals that show the products in use
• Smart product categories and smooth navigation
• Tutorials and guides that add real value
• Strong social proof and retail credibility

What could be even better:

• Slightly better mobile optimization for touch and scroll
• More interactive elements (like quizzes or product match tools)
• More prominent CTAs on mid-page sections.

#13 California Skin Care & Day Spa

The California Skin Care & Day Spa’s appointments page is designed to welcome visitors warmly and provide them with a variety of services and packages that can be booked online. The page emphasizes customer convenience by highlighting the ease of online booking for over 80 individual services and packages.

The main CTA button serves as a “Call Now” button, simplifying contact with the company, especially for mobile users. This landing page provides a gateway to the brand’s social media profiles, offering a cohesive look at its online presence. A strong trust-building element is the reviews section with customer testimonials.

Key takeaways to learn from this example:

• Intuitive layout,
• Attractive visuals and concise descriptions,
• Clear pricing,
• Outstanding CTA buttons and a “Call Now” button,
• Social media buttons,
• Map plugin,
• Partner brand badges.

Improvement areas:

• Video – a short video or a background animation showcasing the rituals and services would enhance user engagement, ultimately leading to higher conversion rates.

#14 Coty’s Career Page

The “Your Career” page on Coty’s official site is a thoughtfully designed gateway for anyone considering a future with the global beauty giant. It immediately feels warm, inclusive, and purpose-driven—with messaging that emphasizes belonging, not just job openings.

The page opens with a standout welcome: “We’re a magnificent medley of humanity.” It’s bold, a little poetic, and a clear signal that Coty isn’t here for corporate clichés. They lean into diversity and creativity as core strengths, not buzzwords, and that tone carries throughout.

A clear “Open Positions” button sits prominently up top, making it easy for job seekers to dive straight into available roles. No scrolling, no confusion—just direct access to what matters.

Coty also does a great job showing what their culture looks like. There’s a mix of vibrant employee photos, global stats, and personal touches that make the company feel human.

What works really well:

• Inspiring, inclusive headline that sets the tone
• Direct CTA with easy access to job listings
• Real stats that back up big cultural claims
• Clear messaging around flexibility and growth

What could be even better:

• CTA button could be repeated further down the page
• Slight visual refresh could enhance mobile experience even more

#15 121 Salon

The landing page for 121 Salon feels like a warm welcome the moment you arrive. It’s not flashy or overdesigned—it’s personal, down-to-earth, and completely centered around the one-on-one experience that defines the salon’s charm. The homepage opens with a friendly intro from Deirdre, the solo stylist and heart of the business. Right away, you know this isn’t a high-volume salon—it’s a single-chair space built on trust, comfort, and connection.

Navigation is super simple. Everything you need—services, pricing, booking, contact—is easy to find without endless scrolling or clutter. The site includes clear descriptions of what’s offered, how much it costs, and even how to maintain your look between visits. It’s helpful and transparent, which builds instant trust.

Testimonials add a personal touch, with past clients sharing how much they appreciate Deirdre’s care and skill. You can feel the loyalty. The contact section is practical, with multiple ways to reach out or follow along on social, making it easy to stay connected. It’s a great example of a service-based landing page that doesn’t try to do too much—just the right things.

What works really well:

• Personal touch with a direct welcome from the stylist
• Clear service breakdowns and pricing info
• Simple, no-stress navigation
• Honest testimonials that build credibility
• Multiple ways to connect or book

What could be even better:

• More high-quality visuals of the space and finished work
• Smoother mobile experience with better layout adjustments

#16 Inspire Salon

The Inspire Salon landing page nails the modern-luxury vibe with a calm, polished design that feels like stepping into a boutique spa. The page features high-quality visuals and clear calls-to-action like “Programează-te acum” (Book Now), making it super easy to book an appointment.

Services are clearly laid out—from hairstyling and nails to Eximia and laser treatments—with just enough detail to inform without overwhelming. The tone is inviting, branding the space as an “oază de relaxare” (oasis of relaxation), not just another salon.

Navigation is smooth, contact info is right where you need it, and the Fresha booking integration makes scheduling seamless.

What works really well:

• Elegant design and calming visuals
• Easy-to-use booking with strong CTAs
• Clear service info and layout
• Relaxing, upscale brand messaging

What could be even better:

• Adding testimonials for more trust
• More visible offers or new client perks

#17 Naglar Stockholm

The Naglar Stockholm page is a clean and visually appealing beauty landing page designed for a nail salon. It features a straightforward layout, vibrant pictures showcasing nail treatments, and clear CTAs like “Book Time,” making it easy for visitors to schedule appointments. The headlines effectively communicate the salon’s services and special offers, drawing attention to their expertise in nail care. This landing page combines functionality with aesthetic appeal to enhance the user experience.

The page also includes high-quality pictures, clear pricing, and elements that simplify customers’ actions to book appointments and find the beauty salon, like a map plugin. They also implemented social media buttons, leading to salon channels where customers can find more attractive pictures, videos, and user testimonials or discussions.

Key takeaways to learn from this example:

• Bold headline and outstanding CTA button,
• Short descriptions,
• Social media buttons,
• Map plugin,
• Contact section.

Improvement areas:

• Mobile responsiveness – the page could feature a better layout to ensure a seamless experience also for mobile users,
• “Call Now” button – adding a “Call Now” button would improve conversion rates, especially on mobile devices, facilitating user paths to book appointments.

#18 Let’s hair

The Let’s Hair page delivers a soft, elegant experience that perfectly matches its focus on modern bridal hairstyling and luxury hair accessories. From the start, high-end visuals of effortless updos and statement hairpieces set the tone—refined, minimalist, and timeless.

The site guides visitors with clear CTAs like “Shop now” and “View work,” leading them to explore both services and products. Agnė Kanapeckaite, the founder, is front and center, adding a personal, authentic layer to the brand. Her focus on natural beauty and bespoke styling shines through in every section.

Detailed service descriptions, glowing client testimonials, and a thorough FAQ build trust without overloading the page. Everything feels intentional and beautifully laid out.

What works really well:

• Personal, founder-driven storytelling
• Polished, editorial-style visuals
• Clear navigation and thoughtful layout
• Strong trust-builders like FAQs and testimonials

What could be even better:

• More portfolio examples to show versatility
• Smoother mobile experience in image-heavy sections

#19 AKIKO Nails

The landing page for Akiko Nails NYC feels like flipping through a luxe fashion magazine—elevated, elegant, and ultra-visual. From the moment it loads, oversized images of intricate nail art take center stage, set against a soft, pastel color palette that’s both inviting and easy on the eyes. The whole vibe is calm, pretty, and effortlessly stylish—just like the nails they create.

Navigation is clean and intuitive. You’ll find sections for services, artist portfolios, and location info laid out with just enough breathing room to keep things feeling airy and modern. The visual storytelling is on point, showcasing trendy, cutting-edge designs that speak directly to New York’s trend-savvy beauty crowd.

That said, the site’s calls-to-action are subtle—almost too subtle. There’s no bold “Book Now” moment, which might leave some users wondering what to do next. For a salon that clearly knows how to make a statement visually, the CTAs should do the same—especially on mobile.

What works really well:

• Clean layout with clear sections
• Artist-focused content that highlights expertise
• Modern, minimal typography that keeps the spotlight on visuals

What could be even better:

• Stronger, more visible CTAs to guide user actions
• Repeating booking buttons for higher conversion

#20 Verso

The Verso Skincare Daily SPF 50 page emphasizes its broad-spectrum protection and moisturizing benefits through a clear and concise layout. It features direct CTAs for shopping the product, detailed explanations of the benefits and unique ingredients, and high-quality imagery that supports the text.

The page is designed to educate visitors about the importance of daily SPF use while promoting a specific product. This combination of informative content and user-friendly layout enhances user experience and engagement. The page also features a video that enhances user engagement, leading to higher conversions.

Key takeaways to learn from this example:

• Clear, user-friendly layout,
• Catchy headlines and concise but informative descriptions,
• Attractive images,
• Video,
• Well-designed CTA with straightforward messaging.

Improvement areas:

• Social proof – adding user reviews and testimonials would build brand credibility and boost user engagement, leading to higher conversions.

3 Beauty Landing Page Best Practices

The 3 best practices pivotal for crafting a compelling beauty landing page include showcasing product efficacy, fostering trust through transparency, and creating a personalized user experience. These foundational principles guarantee that visitors recognize the brand’s value proposition and are inspired to interact and convert. This creates a robust link between the brand and its audience, fostering meaningful engagement.

#1 Use pop-ups

Firstly, using pop-ups with signup forms and special offers on beauty landing pages can significantly increase conversion rates. This strategy effectively turns casual browsers into potential loyal customers, leveraging impulse and providing instant value, which can be a key factor in driving sales and building a customer base. They capture visitors’ attention at the right moment, encouraging immediate engagement.

Take a look at the example below:

Thanks to well-designed pop-ups, you can quickly grow your email lists by offering visitors value through discounts or exclusive content in exchange for contact information. It enables personalized follow-up marketing efforts and brings great results in converting visitors into leads and loyal customers.

#2 Add customer testimonials and reviews

Secondly, adding user testimonials and reviews to beauty landing pages builds trust and credibility, impacting your brand’s strength. They provide social proof, showing potential customers that others have successfully used the products and experienced positive results. This validation from real users can significantly influence decision-making, as it offers reassurance and reduces perceived risk. Ultimately, testimonials and reviews enhance the brand’s reputation and can lead to higher conversion rates.

Take a look at the example below:

It is a good practice to implement ratings from popular platforms where your company appears, especially if you offer beauty services, cosmetics subscriptions, etc. Building trust among new visitors is one of the most influential factors in creating an overall brand image.

#3 Add a “Call Now” button

Thirdly, adding a “Call Now” button, especially on the beauty service landing pages, enhances user experience and simplifies the customer’s booking process. Implementing a button instead of a phone number information is a little step for you, making a huge difference for your potential customers, especially from mobile traffic.

Take a look at the example below:

The button should be placed strategically on your landing page, like the top bar, top corner, and contact section. Another good practice is implementing a map plugin that allows customers to find your beauty business location. These little changes not only improve user experience but also boost overall conversion.

How Can I Optimize My Beauty Landing Page for Higher Conversion Rates?

To optimize your beauty landing page for higher conversion rates, focus on key strategies that enhance user experience, clarity of your value proposition, and the ease with which users can take the desired action. Learn the following 5 optimization tips to achieve the best results:

1. Leverage high-quality visuals

The first optimization tip is to use high-resolution images and videos that accurately represent your products, as beauty products thrive on aesthetics. This grabs attention and helps visitors envision themselves using your products. Consider before-and-after images – especially for beauty service landing pages, product usage videos, and user-generated content to add authenticity and trust.

2. Craft compelling copy

The second optimization tip is to clearly articulate the benefits of your products or services, not just the features. Use persuasive language that speaks directly to your target audience’s desires, needs, and potential pain points. Highlight what sets your beauty products apart from competitors and how they can solve specific problems or enhance the user’s beauty routine. Indicate what makes your beauty services special and what benefits potential customers can gain by choosing your beauty salon – attract visitors with concise but informative descriptions.

While creating copy, think about your target audience – answering potential customers’ fears and objections can boost conversions by 80%, according to Marcus Sheridan’s report.

3. Simplify the user journey

The third optimization tip is to ensure that your landing page design is clean, with an intuitive layout that guides the visitor toward the call-to-action button without distractions. The path to conversion – whether it’s making a purchase, signing up for a newsletter, or downloading a guide – should be straightforward. Minimize the steps required to complete an action and keep forms as concise as possible.

4. Utilize social proof and testimonials

The fourth optimization tip is to implement social proof, such as customer testimonials, reviews, and influencer endorsements. Those elements can significantly impact conversion rates by building trust and credibility. Display positive feedback prominently on your landing page to reassure potential customers of the quality and effectiveness of your beauty products or services.

5. Optimize for mobile

The fifth optimization tip is to ensure that the page loads quickly, is easy to navigate on a small screen, and that all elements (text, images, CTA buttons) are mobile-friendly. This provides a seamless experience for users, regardless of the device they’re using, which can lead to higher conversion rates. With a significant portion of internet browsing done on mobile devices, your beauty landing page must be optimized for mobile users.

Implementing these strategies can enhance the effectiveness of your beauty landing page, leading to increased engagement, better user experience, and, ultimately, higher conversion rates.

What Are the Key Elements of an Effective Beauty Landing Page?

An effective beauty landing page combines the following 7 key elements to capture visitors’ attention, convey the value of the products, and encourage conversions:

1. High-quality images and videos

The first key element of an effective beauty landing page is imagery. Since beauty products or services are visually driven, your landing page should feature clear, high-resolution pictures and videos that showcase your products or services in the best light. These visuals should reflect quality and appeal, helping engage visitors immediately upon arrival.

2. Compelling and clear copy

The second key element of an effective beauty landing page is copy. The text on your landing page should clearly communicate the benefits and unique selling points of your beauty products or services. A persuasive and relatable language that speaks to your target audience’s desires and needs highlighting how your offer can solve their specific beauty concerns, is a must.

3. Strong CTA

The third key element of an effective beauty landing page is CTA. Buttons should be bold, eye-catching, and placed strategically across the page to guide visitors toward taking action. The CTA should use actionable language that creates a sense of urgency or exclusivity, whether it refers to purchasing products, booking appointments, or signing for newsletter subscriptions.

4. Social proof

The fourth key element of an effective beauty landing page is social proof. Incorporating customer testimonials, reviews, and before-and-after photos builds trust and credibility. Social proof helps to reassure potential customers about the effectiveness and quality of your beauty products or services.

5. User-friendly, simple layout

The fifth key element of an effective beauty landing page is layout. Your beauty landing page design should be clean and uncluttered, with intuitive navigation that guides visitors through the information smoothly. A well-organized layout helps prevent overwhelm and keeps the focus on the conversion goal.

6. Mobile responsiveness

The sixth key element of an effective beauty landing page is mobile responsiveness. With the increasing use of smartphones for online shopping and booking appointments, your beauty landing page must be fully optimized for mobile devices. This involves fast loading times, responsive design, and touch-friendly navigation and CTA buttons.

7. Special offers or incentives

The seventh key element of an effective beauty landing page is a valuable offer. Highlight any special offers, discounts, or free samples you provide first-time customers. These incentives can be a powerful motivator for visitors to purchase, sign up, or book a visit.

Integrating these key elements into your beauty landing page can significantly enhance its effectiveness, engaging visitors and encouraging them to take action.

What Is the Best Beauty Landing Page Builder?

The best beauty landing page builder is Landingi. This platform is widely known for its user-friendly builder and great optimization toolkit, making it an optimal choice for both advanced and inexperienced users.

Landingi provides a great digital marketing toolkit simplifying landing page building and optimization processes. You can start creating a landing page for your beauty business by choosing one from over 400 templates designed by professionals to maximize conversions. The customization process goes effortlessly thanks to a user-friendly builder involving all necessary options. Using side features to add a perfectly designed form or popups, you can craft a highly performing page, even without advanced knowledge.

Thanks to built-in optimization features, like the A/B testing tool, you can easily experiment with various page elements, like CTA buttons, headlines, or forms, to find the most effective design. Content creation and SEO optimization are effortless with AI Assistance – Landingi can create the most effective content that engages visitors and is SEO compliant. With the EventTracker tool, you can track user behavior and measure a page’s efficiency, gathering all data in one visual dashboard.

The Landingi platform stands out as a top-tier digital marketing solution designed to streamline the process of creating landing pages. Its page builder significantly benefits those searching for a user-friendly, well-equipped, yet cost-effective option. Engineered for users ranging from beginners to experts, this platform is undeniably the premier choice for crafting impactful landing pages.

Create Landing Pages for Beauty Products with Landingi

In the beauty world, first impressions matter—and your landing page is that first impression. It’s where your brand voice, visuals, and value come together in one place, ready to convince a visitor they’ve just found their new favorite product, service, or stylist.

The good news is that you don’t need a dev team or weeks of work to create an aesthetic and high-converting landing page. With a platform like Landingi, you can build a beauty landing page that not only looks polished but performs. From layout to copy to mobile responsiveness, you stay in control—testing, refining, and growing as you go. If you’re ready to turn more clicks into customers, this is where it starts.