A finance landing page is a standalone page built to drive conversions for financial services. Whether it’s encouraging visitors to apply for a loan, sign up for an investment consultation, or download a financial guide, these pages focus on a single goal – minimizing distractions and maximizing results.
In recent years, financial institutions have embraced online advertising like never before, significantly increasing their digital ad spend. In 2024, telecoms, political players, and financial services firms were leading the charge in this area, with financial services accounting for a substantial 18.2% change in US digital ad spending growth, according to Emarketer. However, simply throwing money at ads isn’t enough – it’s how you guide potential customers after they click that truly makes the difference. That’s where landing pages come in.
In this article, we’ll break down everything you need to know about finance landing pages, including their benefits, best practices, templates, and inspiring landing page examples.
What is a Finance Landing Page?
A finance landing page is a dedicated online destination created to capture leads or drive conversions for financial services, such as banking, insurance, investments, or loans. Unlike a general website, it delivers a focused message with a single objective – whether that’s prompting visitors to fill out a form, schedule a consultation, or sign up for a financial product.
Finance landing pages eliminate distractions, guiding potential clients toward a clear action. These pages typically include persuasive copy, trust signals, and a compelling call-to-action (CTA) to encourage conversions. Whether targeting individuals or businesses, an effective finance landing page builds credibility and makes it easy for users to take the next step.
Turn visitors into financial clients! Create a seamless, conversion-optimized landing page with Landingi.
Why Do I Need a Finance Landing Page?
A finance landing page is necessary because it improves conversion rates by providing a targeted experience for users interested in financial products or services. Instead of sending visitors to a general website where they might get lost or distracted, a landing page directs them toward a specific action that benefits your business.
With finance being a highly competitive industry, a well-optimized landing page gives you an advantage. It allows you to highlight key benefits, establish trust with testimonials and security badges, and use persuasive CTAs to increase sign-ups or inquiries.
As more people handle their financial needs online, companies must optimize their marketing efforts to stay competitive. Landing pages outperform standard websites because their focused design increases form submissions and CTA clicks. They are also cost-effective and easy to create, especially with no-code platforms like Landingi, which allow marketers to build high-performing pages without developer assistance. Plus, mobile optimization ensures a seamless experience across devices, a crucial factor given the growing share of mobile traffic in digital marketing campaigns.
How Do I Create a Finance Landing Page?
To create a finance landing page, start by selecting a reliable landing page builder like Landingi. This process is straightforward and requires no coding skills.
Follow these 7 steps to build a compelling finance landing page:
Step #1 Sign Up or Log In
First, log into your Landingi account to access the platform. If you don’t have an account, sign up to get started.
Step #2 Create a New Landing Page
Click the “Create new landing page” button to start building your page.
Browse through over 400 available templates and choose one that fits your campaign goals. The templates are organized by industry, so you can easily select the finance sector. Additionally, you have the option to start from scratch or use Composer, which can help generate a landing page for you.
Pro Tip: Choose a clean and professional template that reflects trust and credibility—essential qualities for a finance-related page. Look for designs with well-structured sections, minimal clutter, and a focus on clarity.
Step #3 Customize the Design
Use Landingi’s drag-and-drop editor to personalize your page. Modify elements like text, images, colors, and fonts to match your company’s branding.
Add widgets from the left-hand menu. You can access their editing settings through the context menu for quick adjustments. For more detailed customization options, explore the right-side toolbar to refine your elements further and ensure they align with your design vision.
Pro Tip: Use blue and green colors, which psychologically convey trust and security. Keep plenty of white space for a clean, readable design. Add icons and visuals that simplify complex financial concepts.
Step #4 Add Essential Elements
A high-converting finance landing page should include a clear and compelling headline that explains your offer (e.g., “Get Pre-Approved for a Low-Interest Loan in Minutes!”), a strong CTA button (e.g., “Apply Now,” “Get a Free Quote,” or “Schedule a Consultation”), a lead capture form to collect user details, trust signals like customer testimonials, industry certifications, or security badges to establish credibility.
Pro Tip: Keep your form fields minimal – only ask for necessary information (e.g., name, email, and phone number) to reduce friction and improve conversions.
Step #5 Integrate Necessary Tools
Connect your landing page with email marketing platforms (e.g., Mailchimp, HubSpot) to nurture leads, CRM systems to track and manage prospects efficiently, or payment gateways if your page involves financial transactions.
Navigate to the form settings and select the Integrations tab. From there, you can easily set up the connection with your chosen tool, ensuring seamless integration and functionality.
Step #6 Optimize for Mobile
Ensure your landing page is fully responsive so it displays properly on all devices. Mobile users make up a large portion of finance-related searches, so optimization is key.
The mobile view in Landingi is generated automatically; however, you may need to make some adjustments to optimize it for your audience. To do this, access the mobile view editor where you can fine-tune elements, ensuring they appear properly on smaller screens. Additionally, consider hiding any elements that aren’t essential for mobile users to create a cleaner, more streamlined experience.
Pro Tip: Keep buttons large enough for easy tapping on small screens. Avoid tiny text—make sure all copy is readable without zooming in.
Step #7 Publish Your Landing Page
In the editor, click “Publish” to make your page live. You can choose from three publishing options: publish to a custom domain, publish with WordPress, or embed on a server.
To connect your custom subdomain, go to the Domains tab in the platform and add a new subdomain. Having your own domain enhances your brand’s credibility and professionalism, making it easier for your audience to remember and trust you. A unique domain also helps improve your search engine ranking, making it easier for potential customers to find you online.
Skip the hassle, build smarter! Let Composer craft your perfect finance landing page in minutes.
6 Best Practices for Financial Landing Pages
The best financial landing pages follow six key practices: keeping the message clear and concise, avoiding financial jargon, offering a solution, using trust signals, optimizing for mobile users, and including a compelling call to action. These elements ensure that your landing page is not only informative but also persuasive, guiding visitors toward conversion with clarity and ease. In an industry where trust and simplicity are essential, getting these details right can make all the difference in generating leads and securing new customers.
But a landing page alone won’t guarantee results – it needs to be clear, compelling, and easy to act on. If visitors don’t immediately see the value, they’ll move on. The good news? With the right approach, optimizing your page for conversions is simpler than you think. Let’s dive into the key elements that will make your financial landing page truly effective.
#1 Keep the Message Clear and Concise
A finance landing page should communicate its value immediately. Avoid lengthy descriptions and get straight to the point. Landing pages aren’t meant to convey all the details of your offer or service; instead, they should spark interest and guide visitors toward taking action. Large blocks of text can be off-putting, especially in an era of short attention spans.
Use a compelling headline and a subheadline that reinforces the main benefit, such as “Get a Low-Interest Mortgage in Minutes” or “Secure Your Business Loan Today.” Present the most critical information in the shortest and most engaging way possible.
Struggling with the perfect wording? Let AI fine-tune your message for clarity and impact.
#2 Avoid Financial Jargon
Complicated financial terms can confuse potential customers and drive them away. The financial services industry has its own jargon that might be well-known to professionals, but not to the average person looking for assistance. Use simple, easy-to-understand language that makes financial services approachable. How can someone sign up for your offer if they can’t understand it? Focus on explaining benefits clearly rather than overwhelming visitors with technical details.
#3 Offer a Solution
Your landing page should address a specific problem and immediately present a solution. This is the part of a landing page that needs to speak to the viewer’s needs. Show how your offer fits them. By adopting this approach, you present yourself as a business that is aware of the problems, on top of offering a solution.
If visitors are looking for low-interest loans, investment strategies, or insurance plans, make it clear how your service will meet their needs. Highlight key advantages like lower fees, fast approval processes, or expert financial guidance.
#4 Use Trust Signals
Trust is essential in financial services. Include elements that reassure visitors, such as client testimonials, security badges, compliance certifications (e.g., FDIC-insured, SEC-registered), and industry recognitions. Case studies and transparent terms further validate your credibility.
#5 Optimize for Mobile Users
Many users access financial services on their phones, whether they’re applying for loans or checking investment options. Ensure your landing page is mobile-friendly, loads quickly, and has an intuitive form layout with large, easy-to-click buttons.
#6 Include a Call to Action
Your CTA should stand out and be finance-specific. Without a solid CTA, landing pages have no chance of getting a large number of leads. What does it need to convert? First of all, it needs to be short – it is a button, after all. Instead of generic phrases like “Submit,” use action-oriented language such as “Get Your Free Quote” or “Compare Plans.”
Additionally, your CTA should include a reference to some sort of benefit, reinforcing the value of clicking. A contrasting button color can further enhance visibility and conversions.
Your CTA deserves the best – create seamless, high-performing forms in minutes!
8 Examples of High-Converting Finance Landing Pages
Examples of high-converting finance landing pages highlight effective design, messaging, and user experience strategies that drive conversions. From Fey’s sleek trust-building approach to XTRADE’s functional yet uninspiring design, each page offers valuable insights. Whether it’s Coinbase’s informative layout, QuickBooks’ credibility, or Monarch Money’s strong social proof, these examples showcase key elements like compelling CTAs, trust signals, and seamless navigation. This roundup reveals what works – and what doesn’t –in finance landing pages, providing useful takeaways for marketers.
1. Fey
The Fey finance landing page is a visually striking and highly effective example of a modern investment platform. It presents a clean, sophisticated design that immediately conveys professionalism and trust. The page’s headline, “Make better investments,” sets the tone by directly addressing potential users’ primary goal. With an emphasis on real-time market intelligence, the page offers a compelling value proposition, reinforced by strategic use of whitespace, elegant typography, and high-quality imagery. The eye-catching animations add a layer of interactivity, making the page feel dynamic and engaging rather than static.
The layout guides users seamlessly toward conversion, with a clear CTA to “Start your free trial” in the top navigation bar. Interestingly, instead of multiple CTAs throughout the page, Fey introduces a unique feature – pressing the “T” key at any point redirects to the signup page. While innovative, this is a double-edged sword – on one hand, it offers an ultra-streamlined experience, but on the other, most visitors aren’t familiar with this shortcut, making it easy to overlook. The structured sections – highlighting features like simplified data insights and reduced market noise – help build credibility. The dark, sleek color palette aligns with a finance-focused aesthetic, making the page feel premium and exclusive.
2. XTRADE
The Xtrade finance landing page excels in functionality, particularly with its well-structured and user-friendly registration form. The form is straightforward and easy to fill out, ensuring a smooth sign-up process, which is crucial for finance-related platforms where users may be deterred by complexity. The overall layout is clean, and essential elements like input fields and validation messages are in place to enhance the user experience. Additionally, the page effectively highlights regulatory compliance, ensuring transparency for potential traders.
However, the page lacks any compelling elements to entice users to sign up. The heading, “Register to open a new account,” is as basic as it gets – there’s no persuasive language or urgency to encourage action. Similarly, the CTA button is bland and lacks the visual appeal needed to stand out. Any mention of a signup bonus has also been removed, reducing the incentive for new users. Another major issue is the disclaimer section, which takes up at least a quarter of the page. Its font and background are inconsistent with the rest of the design, making it noticeable but visually disconnected. Integrating it more seamlessly would improve readability and maintain design consistency.
3. Coinbase
The finance landing page on Coinbase, titled “How to Buy XRP (XRP),” is a well-executed example of a cryptocurrency purchase guide. The page is designed to be informative and conversion-driven, offering clear instructions for users on how to acquire XRP through Coinbase. The copy is concise, highlighting the platform’s ease of use, security, and regulatory compliance. A call-to-action encourages users to sign up, streamlining the onboarding process.
The layout is professional, with a clean design that maintains Coinbase’s brand aesthetics. Trust-building elements such as regulatory disclaimers, security assurances, and links to additional resources enhance credibility. The mobile-friendly structure ensures accessibility across devices, making it easy for users to navigate and complete their purchase. The FAQ section helps build trust and transparency by clarifying purchase methods, fees, and payment restrictions.
4. QuickBooks
The QuickBooks Business Expense Tracking Software landing page exemplifies an outstanding finance landing page, balancing functionality with a clean, professional design. The page clearly communicates its value proposition, emphasizing QuickBooks’ ability to help small businesses track expenses effortlessly. A well-placed headline and subheading quickly explain the benefits, while visually appealing elements, such as high-quality images and icons, reinforce the software’s ease of use. The call-to-action (CTA) is prominent and compelling, guiding users toward starting a free trial or exploring features.
Key design elements enhance trust and engagement. User testimonials, trust badges, and concise feature breakdowns build credibility, improving user confidence. The responsive layout ensures a seamless experience across devices, making the page accessible to all users. However, the landing page includes a full website navigation, which can distract visitors from taking the primary desired action, potentially reducing conversion rates. A more focused, standalone landing page without extra links might improve engagement and drive more sign-ups.
5. Monarch Money
The Monarch Money budgeting tools landing page is an excellent example of a finance-focused landing page that effectively promotes financial management software. The page immediately establishes credibility by showcasing trust signals, such as recognition from Forbes, The Wall Street Journal, and The Motley Fool, reinforcing its position as a leading budgeting tool. The headline and subheadline clearly communicate the platform’s value: “Build and track budgets by creating a financial plan in minutes.” The call-to-action (CTA), “Sign up,” is prominent, paired with an attractive offer of a 7-day free trial.
The page design is modern, featuring clean typography, high-quality images, and intuitive navigation that enhances user experience. The inclusion of social proof, including a 4.9-star rating from 40,000+ reviews, builds trust with potential users. The landing page effectively highlights the platform’s benefits, such as budget tracking, financial planning, and investment analysis, making it compelling for users looking to take control of their finances.
6. Tietoevery (EasyFS)
The EasyFS finance landing page is a well-structured and effective example of a financial services landing page. It successfully presents core banking software while maintaining a clean and professional layout that aligns with the finance industry’s credibility and trust requirements. The division between sections is clear, ensuring a smooth user experience where each part has a defined purpose. One standout feature is the benefits section, which is concise, visually appealing, and easy to understand – an essential element for financial service providers aiming to showcase their software’s advantages.
Another strong feature is the navigation menu at the top, which enables users to scroll smoothly to different sections rather than directing them to another page. This reduces friction and keeps visitors engaged within a single-page experience. Additionally, the number of sections is kept minimal, limiting excessive scrolling unless visitors interact with the FAQ section. This section, however, is quite lengthy with 13 questions, and when expanded, it makes the page feel a bit too long, slightly impacting the otherwise streamlined experience.
The contact form follows a standard approach, including essential fields like name and email address. However, it also asks for phone number, company, and job title, which may feel unnecessary at this stage of the funnel. One interesting aspect is the additional comments field, which is rare in this context but non-mandatory, allowing flexibility while not creating an extra barrier for conversions.
7. E*TRADE
The E*TRADE brokerage account landing page is a great example of a finance-focused landing page designed for conversion. The page employs a clean and professional design, featuring a compelling hero section with a strong call-to-action (“Open an account”) and an engaging visual of a user managing their investments. The messaging highlights key benefits, such as $0 commissions on various investments, an intuitive platform, and an easy account setup process. Additionally, the use of promotional incentives, like a limited-time offer of up to $1,000 for new accounts, encourages immediate action.
The structure of the page is well-organized, providing information in digestible sections that address potential concerns and showcase the platform’s advantages. Elements such as customer support availability, investment choices, and security measures further establish trust. Interactive elements like FAQs, pricing breakdowns, and educational resources reinforce credibility and cater to different user needs.
8. CashNetUSA
The CashNetUSA landing page is a great example of an effective click-through finance landing page designed for PPC campaigns. The page has a clear and direct CTA, “Apply Now,” which leads users to a registration page. While the design is not the most modern or sleek, it embraces a positive and friendly tone, making it approachable for users looking for financial solutions. The page uses warm colors and simple navigation to guide visitors smoothly toward taking action.
One of its strengths is the clear presentation of loan options and benefits, ensuring users quickly understand their choices. The structured layout, with well-placed trust signals like customer support contact and financial disclaimers, builds credibility. Additionally, the page balances engaging visuals with informative content to maintain user interest. However, improving the overall modernity of the design and enhancing mobile responsiveness could further optimize its effectiveness in PPC campaigns.
Financial Landing Page Templates
Pre-designed templates make it easy to create a high-converting landing page for your financial services without the need for coding or design expertise. Platforms like Landingi offer a variety of templates optimized for lead generation, client engagement, and seamless conversions. Whether you’re a financial advisor, investment firm, or specialist, these templates provide a professional foundation that you can customize to fit your brand.
All of the following templates are available in the Landingi gallery, alongside hundreds of others.
Financial Lead Generation Landing Page Template
Unlock new opportunities with the Financial Lead Generation template. Crafted to captivate, this template not only boasts a polished, professional design but also empowers you to effortlessly gather valuable contacts from potential clients.
Webinar Finances Landing Page Template
The Webinar Finances template by Landingi is the ultimate solution for seamless webinar organization, event registrations, and platform sign-ups! It is designed not just to simplify your processes, but also to help you attract and nurture leads for your events.
Investment Landing Page Template
Transform your investment proposal into a captivating masterpiece with the Investment template. Tailor the text, colors, and images to resonate with your exceptional vision and brand identity, infusing it with your distinctive flair. Make your offer not just seen but felt, leaving a lasting impression on your audience.
Financial Advisor Landing Page Template
Elevate your lead generation efforts with the Financial Advisor landing page template, crafted to enhance your presence in the financial sector. Emphasize clear, compelling copy that highlights the unique advantages of your services, making it easy for potential clients to see the value you bring to the table.
Financial Specialist Landing Page Template
Elevate your customer engagement with the Financial Specialist template from Landingi. This dynamic design not only facilitates instant communication but also sets the stage for meaningful interactions with your clients. Customize the template in our easy-to-use drag-and-drop editor to create a unique experience tailored to your brand.
How Can I Optimize My Finance Landing Page for Higher Conversion Rates?
To optimize a finance landing page, start by simplifying the design, ensuring the main message is easy to understand, and making the CTA prominent and clear. Test different headlines, images, and CTAs to see what resonates best with your audience. Improve loading speeds to prevent users from leaving, and make sure the page is mobile-friendly for seamless accessibility.
Adding urgency, such as limited-time offers or countdown timers, can also encourage quicker decisions. Additionally, personalize content based on user intent and use trust-building elements like testimonials, security badges, and financial guarantees to improve credibility and boost conversions.
What are The Key Elements of an Effective Finance Landing Page?
An effective finance landing page includes a strong headline, a compelling subheadline, clear and concise copy, trust signals, an easy-to-use form, high-quality visuals, a prominent CTA, security indicators, and social proof.
A strong headline grabs attention immediately and conveys the main benefit of the financial service. A compelling subheadline reinforces the message and encourages further engagement. The copy should be clear, concise, and focused on the visitor’s needs, making complex financial information easy to understand.
Trust signals such as compliance badges, SSL certificates, and security logos help reassure visitors that their personal and financial data is safe. An easy-to-use form with minimal required fields ensures a smooth conversion process, while high-quality visuals, such as images or videos, enhance user engagement and build credibility.
A well-placed CTA should be prominent and action-oriented, guiding visitors toward signing up or requesting more information. Social proof, including customer reviews, case studies, and media mentions, further strengthens credibility and reassures users that they are making the right choice.
What is The Best Finance Landing Page Builder?
The best finance landing page builder is Landingi. It provides an intuitive drag-and-drop editor, making it easy to create finance-specific landing pages without coding skills. Landingi offers a variety of templates tailored to banking, insurance, investments, and other financial services, ensuring your page aligns with industry standards. Additionally, it integrates seamlessly with major marketing tools, allowing for effective lead capture and CRM synchronization. Built-in analytics (EventTracker) help track page performance, enabling you to optimize conversion rates and maximize your marketing efforts.
Landingi also features AI-powered text generation and regeneration, allowing you to quickly refine your landing page copy for better engagement and clarity. Its AI capabilities help craft persuasive headlines, benefit-driven descriptions, and optimized CTAs. Additionally, Landingi’s Composer tool simplifies the creation process by generating entire landing pages based on a few user-selected choices, making it even easier for financial professionals to launch high-converting pages with minimal effort.
What is The Average Finance Landing Page Conversion Rate?
The average conversion rate for B2C finance landing pages is between 2% and 5%, while B2B finance landing pages convert at around 1% to 3%. The variation in these rates depends on factors such as the complexity of the financial product, the level of trust required, and the clarity of the landing page’s message.
B2C pages tend to perform better as they often involve simpler, impulse-driven decisions like applying for a credit card or getting an insurance quote. B2B finance landing pages, on the other hand, require more trust-building and nurturing, as businesses usually have longer decision-making cycles and multiple stakeholders involved in the process.
What to Avoid While Creating Finance Landing Pages?
While creating finance landing pages, avoid excessive information, generic messaging, lengthy forms, slow-loading pages, poor mobile optimization, and weak CTAs.
Long or complex forms discourage sign-ups – only ask for essential details. Slow-loading pages can harm conversions, so optimize images and scripts to improve speed. Since many users browse on mobile, ensure the page is fully responsive and easy to navigate.
CTAs should be compelling and action-driven. Weak phrases like “Submit” lack motivation, while stronger alternatives like “Get Started” or “Claim Your Offer” encourage immediate engagement.
Start Creating Finance Landing Pages with Landingi
There you have it. A short overview of the use of financial landing pages with templates for new ones.
As you can see, a landing page is a tool that has multiple applications in the world of finance. Use its advantages wisely, and your conversion rate goes up. And your client list and profits will follow suit.
You should keep in mind that landing pages are as good as the platform you use to create them. Our landing page builder has a host of useful features (from A/B tests to AI copy generation and elaborate analytics) that speed up the process and help you analyze the performance of your pages.
Now, all that’s left for you to do is start building landing pages yourself. Have fun!
