13 Best Social Media Marketing Statistics for Digital Marketers

Social media marketing statistics give brands a clear picture of where audiences are, what grabs their attention, and how to turn engagement into action. Smart marketers use these insights to fine-tune their strategy, stretch their ad dollars, and boost engagement.

The numbers prove it. HubSpot reports that social media marketing conversion rates typically range between 2–5%, meaning every click counts. With 5.22 billion people (which is 63.8% of the global population!) using social media, the potential reach is massive. But visibility alone isn’t enough. Turning engagement into real results requires the right strategy. Brands that track performance—not just trends— will be the ones winning attention and driving sales.

Curious which stats make the biggest impact? Explore the data that helps businesses turn engagement into real growth.

What Are the Statistics of Social Media Marketing?

The statistics of social media marketing are data points that show how people interact with brands, ads, and content online. They reveal which platforms have the highest engagement, how much businesses spend on ads, and what strategies drive the best results.

More than half of the world’s population spends time on social media, making it one of the most powerful business tools. People scroll, like, share, and engage with content daily, turning social media platforms into digital marketplaces where brands compete for attention. With so many social media users active across different channels, companies are investing heavily in social media advertising to stay visible. But ads alone aren’t enough—successful brands focus on a mix of organic content, community engagement, and smart social media management to build trust and long-term customer relationships.

Why Are Social Media Marketing Statistics Important?

Social media marketing statistics are important because they help businesses understand what works and where to focus their efforts. Without data, marketing is just a shot in the dark. Social media platforms shift constantly—what worked yesterday might be invisible today.

More than half of social users interact with social media ads regularly, making performance tracking a must. Insights from different platforms shape smarter campaigns—Instagram users engage more with branded stories than static posts, while Pinterest data highlights strong purchase intent among its audience. Whether it’s Facebook, YouTube, or other social networking platforms, brands that pay attention to social media marketing metrics don’t just follow trends—they stay ahead of them.

#1 Social Media Marketing Statistics

Social media continues to dominate online engagement, with billions of users actively participating on various platforms. With people spending hours scrolling daily, brands increasingly rely on social media for marketing, customer engagement, and brand awareness.

1. 5.22 billion people use social media, making up 63.8% of the global population.
2. On average, people spend 2 hours and 19 minutes daily on social media.
3. 90% of users access social media through mobile devices.
4. Social media increased 259 million users in the past year, reflecting a 5.4% annual growth rate.
5. Video content makes up over 80% of all internet traffic.
6. Over 40% of internet users rely on social media for product research.
7. Only 25% of users trust social media platforms with their personal data.

#2 Social Media Advertising Statistics

Ads aren’t what they used to be. They blend seamlessly into feeds, tell stories, and drive billions in sales. With brands pouring a fortune into social media ads, it’s clear that the fastest way to a customer’s heart (and wallet) is through their feed.

1. More than 70% of businesses use social media for marketing.
2. Global spending on social media advertising is expected to hit $200 billion in 2025.
3. Social commerce sales are projected to exceed $600 billion in 2025.
4. More than 50% of consumers prefer using social media for customer service inquiries.

5. Brands that incorporate user-generated content (UGC) experience a 20% boost in engagement.
6. Over 70% of marketers say algorithm changes have influenced their social media strategies.
7. Millennials drive 33% of global social commerce spending, followed by Gen Z at 29% and Gen X at 28%.
8. Social commerce revenue is projected to hit $1.08 trillion by 2028.

#3 Facebook Social Media Statistics

Facebook may not be the newest platform, but it’s far from outdated. With billions of users and the most advanced ad tools in the game, it’s where brands turn engagement into conversions—one scroll at a time.

1. Facebook is the world’s largest social network, with over 3 billion monthly active users.
2. 86% of marketers use Facebook, making it the most popular platform for marketing campaigns.
3. The largest demographic on Facebook is men aged 25–34, who make up 18.4% of its global audience. The second-largest group is men aged 18–24 (13.5%), followed by women aged 25–34.
4. 39% of consumers use Facebook for direct purchases, making it the top platform for buying decisions.

5. The average American spends 32 minutes a day on Facebook.
6. Facebook is the third most-visited website globally, following Google and YouTube.
7. Facebook Reels’ reach increased by 13% in 2024.
8. Organic post reach declined by 41% in 2024.

#4 Instagram Social Media Statistics

Instagram is where visuals meet influence. Whether it’s a perfectly curated grid, a viral Reel, or an ad that feels more like a recommendation, this platform continues to shape what’s cool—and what’s selling.

1. Instagram has 2 billion active users every month.
2. Over 25 million businesses are active on Instagram.
3. 82% of social media users have an Instagram account, making it the second most-used platform after Facebook (90%).
4. Over 500 million accounts use Instagram Stories daily.
5. Instagram ads have a potential reach of 1.74 billion people.
6. Men aged 18–24 make up the largest share of Instagram’s global audience (16.5%).
7. 72% of Gen Z users prefer using Instagram for customer service over any other social media platform.
8. Instagram Reels reach declined by 20% in 2024.
9. Engagement on Instagram posts grew by 6.63%, while Reels saw a 5.62% increase.

#5 Linkedin Social Media Statistics

More than just a place to update résumés, LinkedIn is the hub for networking, industry conversations, and professional branding. Whether you’re hiring, selling, or growing your presence, LinkedIn is where business happens.

1. LinkedIn has over 1 billion members across 200 countries.
2. 43% of all social media users have a LinkedIn profile.
3. The U.S. has the largest LinkedIn audience, with more than 234 million users.
4. There are over 67 million company pages on LinkedIn.
5. Accounts with 2,000–50,000 followers saw a 14.2% boost in engagement rate in 2024.
6. Only about 1% of monthly users share content weekly, but these users generate 9 billion impressions.

7. More than half (50.6%) of LinkedIn’s global users are between 25 and 34 years old.
8. 87% of recruiters use LinkedIn as their primary hiring tool, and 67% say that the professionals hired through LinkedIn are of higher quality.
9. One in four LinkedIn users interacts with brand content at least once a day.
10. Text posts and static images generate the most engagement on LinkedIn.

#6 Pinterest Social Media Statistics

Pinterest isn’t just about pinning ideas—it’s where people map out their next big move. For brands, that means meeting customers right at the decision-making moment.

1. Pinterest has approximately 553 million monthly active users.
2. Users save over 1.5 billion Pins across more than 10 million boards every week.
3. 70% of Pinterest users are female.
4. Millennials make up the largest demographic on Pinterest, accounting for 35% of users.
5. The U.S. leads with 89.1 million users, followed by Brazil (37.14 million) and Mexico (19.45 million).
6. 93% of users use Pinterest to plan purchases, and 87% have made purchases inspired by Pins.
7. The average Pinterest user spends 1 hour and 49 minutes on the platform per month.
8. Pinterest spent $145.6 million on advertising last year.

#7 Tiktok Social Media Statistics

TikTok moves fast. Trends, brands, and creators can explode in popularity overnight. Businesses that tap into its energy can reach engaged audiences, spark conversations, and even sell out products with a single video.

1. TikTok has over 1.2 billion active monthly users.
2. In Q4 of 2024, TikTok generated more than $1 billion in global revenue.
3. TikTok receives approximately 2.65 billion visits per month.
4. Marketers can reach 1.56 billion people through TikTok ads.
5. Every minute in 2024, 16,000 videos were uploaded to TikTok.
6. Men make up 54.3% of users, while women constitute 45.7%.
7. Users spend an average of 95 minutes per day on TikTok.
8. Over half (54%) of TikTok users interact with brand content daily.
9. TikTok now favors longer videos (1–3 minutes) and original audio, emphasizing storytelling and authenticity.

#8 X (Twitter) Social Media Statistics

X (formerly Twitter) is where brands talk back. Whether it’s news, memes, or customer service, businesses that thrive here know how to keep up with the conversation—or better yet, start it.

1. X has around 611 million monthly active users worldwide.
2. Over 500 million tweets are posted daily.
3. Men make up most of X’s user base, accounting for 60.3% of all users.
4. Most X users (58%) are under 35 years old.
5. Roughly 1 in 5 X users is from the United States.
6. The typical X user spends 34 minutes and 6 seconds per day on the platform.
7. X receives 2.5 billion visits from mobile devices (42.78%) and 1.9 billion from desktop users (57.22%).
8. Video tweets receive 10 times more engagement than text-only posts.

#9 Youtube Social Media Statistics

YouTube is the world’s video hub. People turn to it for entertainment, tutorials, and in-depth content. Brands that invest in video can build loyal audiences, educate customers, and boost engagement like no other platform.

1. YouTube had over 2.5 billion monthly users in 2024, making it the second-largest social platform after Facebook.
2. 78% of all social media users have a YouTube account.
3. Over 1 billion hours of video content are watched on YouTube each day.
4. Over 500 hours of video are uploaded every minute.
5. More than 100 million people subscribe to YouTube Premium.
6. YouTube ads held viewers’ attention 57% longer than ads on other digital platforms.
7. Over 70% of watch time comes from mobile devices.
8. People spend more time on YouTube than on any other social platform—almost twice as much as they do on TikTok.
9. YouTube generated $36 billion in ad revenue in 2024.
10. Potential ad reach is 2.5 billion people.
11. Over half of YouTube users prefer long-form brand videos, but 31–60 second clips rank as the second most popular format.

#10 Video Social Media Statistics

Video content dominates social media. Short clips, live streams, and long-form videos keep users watching, sharing, and engaging. Businesses that focus on video marketing see stronger connections with their audience and higher conversion rates.

1. Every day, 100 million people watch videos online.
2. 85% of Facebook videos are watched without sound.
3. 73% of viewers decide within the first 30 seconds whether they’ll watch a video to the end—43% decide in under 15 seconds.
4. 39% of consumers are more likely to watch a video until the end if it has subtitles.
5. 91% of businesses include video in their marketing strategy.
6. The global digital video advertising market is projected to grow from $104.65 billion in 2024 to $140.18 billion in 2025.
7. 69% of businesses have invested in paid video ads.
8. 30% of marketers say video plays a bigger role in their overall strategy than their website.

#11 Influencer Social Media Statistics

Influencers shape what people buy. Their recommendations feel personal, making them more trusted than traditional ads. Companies that work with the right creators can boost sales, build brand awareness, and connect with customers on a deeper level.

1. The influencer marketing industry is projected to grow to $32.55 billion in 2025, up from $24 billion in 2024.
2. 49% of consumers make a purchase at least once a month because of influencer content.
3. 82% of marketers believe influencer marketing delivers the highest-quality leads.
4. The average brand allocates 25% of its marketing budget to influencer marketing.

5. Instagram is the top platform for influencer marketing, with 57.1% of marketers using it for creator collaborations. TikTok follows at 51.6%.
6. 66.4% of marketers report that AI has improved the performance of their influencer campaigns.
7. 93% of influencers consider the quality of a brand’s existing social content before collaborating.
8. Over 60% of brands have worked with virtual influencers.
9. The typical cost per influencer collaboration is $257.
10. 77% of influencers are women.
11. TikTok and Instagram are the most popular platforms for influencer marketing.

#12 Consumer Behavior Social Media Statistics

A single review, a quick brand reply, or an influencer shoutout can push someone from “just looking” to “take my money.” Brands that show up, engage, and respond fast turn casual scrollers into loyal customers.

1. 56% of online adults make purchases online every week.
2. 81% of consumers admit that social media pushes them to make unplanned purchases multiple times a year, and 28% do so at least once a month.
3. Nearly 75% of shoppers expect businesses to reply within 24 hours or faster.
4. 73% of social media users say they’ll choose a competitor if a brand doesn’t respond to their messages.
5. Facebook (40%) and YouTube (32%) are the most popular platforms for checking reviews before buying a product.

#13 Small Business Social Media Statistics

A viral post can put a small business on the map faster than any billboard ever could. With the right mix of creativity, consistency, and community engagement, even the smallest brands can build a loyal audience, sell out products, and compete with the giants—without spending a fortune.

1. 96% of small businesses use social media in their marketing strategy.
2. 77% of U.S. small businesses rely on social media for sales, marketing, and customer service.
3. 71% of small businesses use social media primarily for marketing purposes.
4. 44% of small businesses aim to boost brand awareness via social media.
5. 83% of small businesses post content several times per week.
6. Authenticity is key as audiences prefer genuine content over trends.
7. 78% of small businesses planned to increase spending on digital marketing.

Is Social Media Marketing Increasing?

Yes, social media marketing is increasing as brands allocate more ad dollars to digital platforms, driven by rising social media usage and evolving consumer habits. Businesses are focusing on AI-generated content, short-form video, and interactive ads to capture attention in a crowded online space.

TikTok users spend more than an hour daily engaging with entertaining videos, while LinkedIn users interact with professional content that drives B2B sales. Facebook statistics show a steady increase in daily active users, reinforcing its role as a key advertising channel. Meanwhile, social apps continue to introduce new features, like in-app shopping and algorithm-driven content recommendations, making social media advertising more precise and cost-effective.

How Successful is Social Media Marketing?

Social media marketing is successful when brands know how to engage their audience, tell a compelling story, and turn clicks into conversions. The right mix of paid ads, influencer collaborations, and engaging content builds trust, expands reach, and drives real business results.

With billions of users scrolling, watching, and buying every day, brands that invest in social media marketing aren’t just getting seen—they’re getting chosen.

Is Social Media Marketing Still in Demand?

Yes. the demand for social media marketing is growing as consumers expect real-time engagement and personalized experiences from brands.

Marketers worldwide are increasing budgets for AI-generated content, short-form video, and social commerce, proving that social platforms are now central to business growth.

Use Social Media Marketing Statistics to Optimize Conversion Rates With Landingi

To make your marketing efforts pay off, you must back them up with real data. The smartest brands use marketing statistics to sharpen their campaigns, boost engagement, and ensure they’re speaking to the right people in the right way.

By tracking active users on platforms like LinkedIn and formerly Twitter, analyzing average time spent, and optimizing YouTube ads, brands can align their strategy with real usage stats. Add influencer partnerships, tap into voice search trends, and integrate lead generation tactics, and you’re no longer just chasing clicks—you’re generating leads and increasing website traffic.

Want a marketing strategy that works? Create landing pages that convert, optimize engagement, and capture high-quality leads with Landingi!