Social media marketing salaries grow year after year, and – what’s important – they are growing faster than the inflation rate. This is a clear indication that SM positions are still getting high on the ladder of the most wanted occupations in the market. And, honestly, this is to be expected, given that – according to Statista’s survey results – the average daily time spent on social media portals exceeds 140 minutes, while – as reported by DataReportal – 75% of SM users use them to search for brands and products. It looks like social networks are inexhaustible source of potential clients, which is exactly why effective SM marketing can bring revenue to companies, as well as why companies are keen to pay competitive wages to talented social media marketers.
But… what wages are we talking about? What is the average salary for a social media specialist, manager and director? What are daily, monthly and yearly salary rates? We’ve collected this information from the most reliable job and recruiting sites like:
- Glassdoor,
- Indeed,
- Talent,
- Payscale,
- Salary Expert,
- Wynagrodzenia,
- and more,
for SM positions in United States, Poland, Italy, France, Germany, Brazil and Spain as of the turn of 2024 and 2025. Dive in to stay informed!
Who is Social Media Marketer?
A social media marketer is a professional who specializes in managing and optimizing a business’s social media presence to achieve specific marketing objectives. They play a crucial role in digital marketing strategies by leveraging social media platforms to connect with audiences, promote products or services, and drive engagement. Social media marketers can work as:
- in-house employees,
- freelancers,
- or as part of an agency.
The scope of responsibilities and goals of social media marketers vary from company to company. It can specifically include niches like delivering content, crafting communication strategy, community building, performing campaigns, analyzing results, managing collaborations and more. Each point deserves to be covered a bit more thoroughly.
Content Creation and Curation
Social media marketers craft compelling content tailored to the brand’s identity and target audience. This includes posts, videos, images, infographics, and interactive stories designed to inform, entertain, or inspire followers. They also curate high-quality third-party content to provide additional value, build credibility, and diversify the brand’s social media feed.
Social Media Strategy Development
Social media marketers develop strategies aligned with the company’s broader marketing goals, such as boosting sales, increasing website traffic, or enhancing brand awareness. These strategies are data-driven, leveraging insights about the target audience’s behavior and preferences. By creating a clear roadmap, they ensure that every post, campaign, or interaction contributes to measurable outcomes.
Community Management
A key responsibility is fostering meaningful interactions by responding to comments, messages and mentions in a timely and personable manner. This builds trust and encourages loyalty among followers, turning them into advocates for the brand.
Additionally, social media marketers often monitor conversations to address concerns or feedback and maintain a positive online reputation.
Advertising Campaigns
Many social media marketers run paid campaigns to expand the brand’s reach and achieve specific goals. They design targeted advertisements that resonate with different audience segments, ensuring a high return on investment.
Analytics and Reporting
Analyzing metrics such as engagement, reach, click-through rates, and conversions helps determine the success of social media efforts. Social media marketers use analytics tools to identify trends, assess campaign performance, and make data-driven adjustments to optimize results. Regular reporting keeps stakeholders informed and ensures alignment with business objectives.
Collaborations and Influencer Marketing
Partnering with influencers or complementary brands helps amplify the brand’s message and reach new audiences. Social media marketers identify the right collaborators whose values align with the brand to create authentic partnerships. These alliances can significantly boost engagement, visibility, and credibility.
What is the Average Social Media Marketer Salary?
The average social media marketer’s salary per month is:
- 4.600 USD in USA,
- 8.100 PLN in Poland,
- 2.700 EUR in Italy,
- 3.219 EUR in France,
- 2.416 EUR in Spain,
- 3.933 EUR in Germany,
- 10.308 BRL in Brazil.
These are average annual salaries as of December 2024 / January 2025.
Generally, earnings are related to the specialization, position level, experience, company’s size and reputation and specific market. Below, you’ll find more details, including page ranges and estimated average cost of living in the above-mentioned countries.
Note that in our calculations we assumed that the month consists of 172 working hours, while, in fact, there are slight differences from country to country.
We also assumed that the estimated cost of living (ECL) includes:
- housing costs,
- food and groceries,
- transportation,
- healthcare,
- education,
- taxes,
- clothing and personal care,
- and basic childcare.
Bear in mind that the values we provide are country averages. In capitals or other strategic and prestigious localizations, the average ECL may be much higher, and vice versa: average ECL tends to be lower in the countryside or underdeveloped regions.
What is the Average Social Media Marketer Salary in USA?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is $55.200 yearly, $4.600 monthly and $26.74 per hour.
The estimated monthly cost of living for a single person is 2.700 USD.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in USD) | Average Base Salary (in USD) |
| Social Media Specialist | 30.372-94.588 / year 2.531-7.882 / month 14.71-45.82 / hour | 53.269 / year 4.439 / month 25.80 / hour |
| Social Media Manager | 36.720-98.891 / year 3.060-8.240 / month 17.79-47.90 / hour | 59.954 / year 4.996 / month 29.04 / hour |
| Social Media Director / Strategist | 51.694-105.638 / year 4.307-8.803 / month 25.04-51.18 / hour | 73.872 / year 6.156 / month 35.79 / hour |
What is the Average Social Media Marketer Salary in Poland?
The average social media marketer’s salary in Poland at the turn of 2024 and 2025 is 97.200 PLN yearly, 8.100 PLN monthly and 47.09 PLN per hour.
The estimated monthly cost of living for a single person is 2.800 PLN.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in PLN) | Average Base Salary (in PLN) |
| Social Media Specialist | 63.000-104.100 / year 5.250-8.675 / month 30.52-50.43 / hour | 83.220 / year 6.935 / month 40,31 / hour |
| Social Media Manager | 83.052-143.460 / year 6.921-11.955 / month 40.23-69.50 / hour | 104.244 / year 8.687 / month 50.50 / hour |
| Social Media Director / Strategist | 112.188-219.840 / year 9.349-18.320 / month 54.35-106.51 / hour | 164.412 / year 13.701 / month 79.65 / hour |
What is the Average Social Media Marketer Salary in Italy?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 32.400 EUR yearly, 2.700 EUR monthly and 15.69 EUR per hour.
The estimated monthly cost of living for a single person is 1.200 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 11.827-39.120 / year 985.58-3260.00 / month 5.73-18.95 / hour | 28.325 / year 2.360 / month 13.72 / hour |
| Social Media Manager | 22.000-51.000 / year 1833.33-4250.00 / month 10.65-24.70 / hour | 37.901 / year 3.158 / month 18.36 / hour |
| Social Media Director / Strategist | 37.210-73.409 / year 3100.83-6117.41 / month 18.02-35.56 / hour | 51.669 / year 4.305 / month 25.02 / hour |
What is the Average Social Media Marketer Salary in France?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 38.600 EUR yearly, 3.219 EUR monthly and 18.70 EUR per hour.
The estimated monthly cost of living for a single person is 1.650 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 27.987-44.810 / year 2332.25-3734.16 / month 13.55-21.71 / hour | 35.590 / year 2.965 / month 17.24 / hour |
| Social Media Manager | 35.608-56.110 / year 2967.33-4675.83 / month 17.25-27.18 / hour | 46.008 / year 3.834 / month 22.29 / hour |
| Social Media Director / Strategist | 44.484-85.919 / year 3707.00-7159.91 / month 21.55-41.62 / hour | 64.780 / year 5.398 / month 31.38 / hour |
What is the Average Social Media Marketer Salary in Spain?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 29.000 EUR yearly, 2.416 EUR monthly and 14.04 EUR per hour.
The estimated monthly cost of living for a single person is 1.300 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 21.000-35.000 / year 1750.00-2916.66 / month 10.17-16.95 / hour | 27.000 / year 2.250 / month 13.08 / hour |
| Social Media Manager | 25.000-41.000 / year 2083.33-3416.66 / month 12.11-19.86 / hour | 31.000 / year 2.583 / month 15.01 / hour |
| Social Media Director / Strategist | 33.000-60.000 / year 2750.00-5000.00 / month 15.98-29.06 / hour | 45.000 / year 3.750 / month 21.80 / hour |
What is the Average Social Media Marketer Salary in Germany?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 47.200 EUR yearly, 3.933 EUR monthly and 22.86 EUR per hour.
The estimated monthly cost of living for a single person is 1.800 EUR.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in EUR) | Average Base Salary (in EUR) |
| Social Media Specialist | 31.000-53.000 / year 2583.3-4416.6 / month 15.01-25.67 / hour | 41.000 / year 3416.66 / month 19.86 / hour |
| Social Media Manager | 38.000-67.000 / year 3166.6-5583.3 / month 18.41-32.46 / hour | 52.000 / year 4333.33 / month 25.19 / hour |
| Social Media Director / Strategist | 51.000-93.000 / year 4250-7750 / month 24.70-45.05 / hour | 75.000 / year 6250.00 / month 36.33 / hour |
What is the Average Social Media Marketer Salary in Brazil?
The average social media marketer’s salary in the USA at the turn of 2024 and 2025 is 123.700 BRL yearly, 10.308 BRL monthly and 59.93 BRL per hour.
The estimated monthly cost of living for a single person is 3.300 BRL.
Salary ranges depending on position level are presented in the table below.
| Position Level | Salary Range (in BRL) | Average Base Salary (in BRL) |
| Social Media Specialist | 75.300-131.901 / year 6.275-10.991 / month 36.48-63.90 / hour | 121.530 / year 10.127 / month 58.87 / hour |
| Social Media Manager | 101.383-164.700 / year 8.448-13.725 / month 49.11-79.79 / hour | 139.550 / year 11.629 / month 67.61 / hour |
| Social Media Director / Strategist | 162.800-280.005 / year 13.566-23.333 / month 78.87-135.65 / hour | 215.917 / year 17.993 / month 104.61 / hour |
What is Social Media Marketing Salary by Experience Level?
In USA or global companies, social media marketing annual salaries range from $35.000 to $50.000 earned by career starters to over $100.000 received by social media directors or CMOs with significant expertise. Here’s a breakdown of the differences in social media salaries by the experience level (in USD):
- Entry-Level (0–2 years): $35.000–$50.000 annually. This applies predominantly to roles like social media specialists (often freelancers or single consultants), focused on content creation and community engagement.
- Mid-Level (2–5 years): $50.000–$75.000 annually. Social media managers or specialists in this range handle strategy, run paid campaigns, and coordinate teams.
- Senior-Level (5–10 years): $75.000–$100.000 annually. This range is true for digital marketing managers or senior social media managers lead departments and manage budgets.
- Executive-Level (10+ years): $100.000–$200.000+ annually. Roles such as social media directors or CMOs align social strategies with business goals and often include performance bonuses or equity.
What are Salaries of Occupations Related to Social Media Marketing?
Salaries in social media fall between $40-75K earned annually by community managers, content creators and specialists to over $100K paid to heads of SM departments, directors and top management staff. Of course, the larger and more famous the company and the broader its scope, the greater the salary. Let’s dive into the details of various occupations to give you a more precise picture.
Content Creator or Social Media Copywriter
Salaries for writers and content creators range from $40.000 to $65.000 annually, depending on their expertise in multimedia production, type of delivered content and overall productivity. Freelancers can charge $20–$100 per hour, depending on their skill set.
Social Media Advertising Specialist
These professionals, who manage paid campaigns on Meta, TikTok, X, etc., earn between $60.000 and $100.000 annually. Senior specialists handling large budgets can exceed $120.000.
Influencer Marketing Manager
Managing influencer partnerships most often generate salaries ranging from $50.000 to $85.000, with higher earnings in industries like fashion or tech.
Community Manager
Community managers, responsible for building and engaging online communities, earn between $40.000 and $60.000, with senior roles offering up to $75.000.
Social Media Manager
SM managers typically earn between $50.000 and $80.000 annually. They are responsible for supervising content strategy, posting schedules, and supervising engagement metrics across platforms. Experienced managers in high-demand industries may earn upwards of $90.000.
Social Media Analyst
With a focus on data and performance metrics, analysts earn between $50.000 and $80.000, with advanced analytics roles reaching over $90.000.
Digital Marketing Manager
Often overseeing social media as part of a broader strategy, digital marketing managers earn $70.000 to $120.000, depending on their scope of responsibility.
Social Media Consultant
Freelancers or consultants with proven expertise can charge $50–$200 per hour for specialized services. Annual earnings vary widely but can surpass $100.000 for top-tier consultants.
Head of Social Media/Director of Social Media
Senior leadership roles responsible for strategy and team management earn usually over $75.000, with top roles in Fortune 500 corporations reaching $200,000 or more.
Is Social Media Marketing a Good Career Option?
Yes, social media marketing is a highly rewarding career option, especially for those open to social interactions with a dose of creativity, strategic thinking, and adaptability. As businesses continue to invest heavily in online presence and digital advertising, the demand for skilled social media marketers remains strong. This field offers diverse opportunities across industries, allowing professionals to specialize in content creation, analytics, paid campaigns, community management and much more.
The career path and work mode also look appealing due to flexibility, with options for remote work, freelancing, or agency roles. While entry-level positions may start modestly in terms of payroll, high earnings are achievable for those who consistently upskill and deliver measurable results.
Social media marketing is ideal for individuals who thrive in dynamic environments and enjoy blending creativity with data-driven strategies.
Is Social Media a High Paying Job?
Social media jobs can be highly paid, with salaries greatly exceeding average wages in the market, but only if you have enough skills and experience and work for mid-sized or large companies. While some entry-level positions may offer modest salaries (less than $50,000 yearly), experienced social media professionals in specialized roles or leadership positions can earn significantly higher pay (over $100,000 or even $200,000 per year).
Social media job earnings are also determined by location and industry. Salaries tend to be higher in metropolitan areas or regions with a high cost of living. Furthermore, industries like tech, finance and fashion usually offer higher pay compared to non-profits or smaller businesses.
What is the Highest Paid Social Media Job?
The highest-paid social media jobs typically involve leadership, specialized expertise, or advanced data-driven strategies. Roles such as Head of Social Media, Social Media Director, or Chief Marketing Officer (CMO) with a focus on social strategies can command salaries well above $100,000 annually, sometimes even exceeding $200,000 in large corporations or high-demand industries like technology or luxury brands. These roles oversee entire teams, manage significant budgets, and align social media efforts with broader business goals.
Another highly paid avenue is Social Media Advertising Specialist, particularly for professionals who manage large-scale paid campaigns across platforms like Facebook, TikTok, and LinkedIn. Experts with deep knowledge of audience segmentation, retargeting, and ROI optimization can also earn over $100,000 annually or more as freelancers or in specialized agencies.
Additionally, Social Media Consultants with a proven track record in niche areas such as influencer marketing, advanced analytics, or crisis management can charge premium rates, often earning $150–$300 per hour (or higher) for project-based work. The earning potential in this role depends on expertise, reputation, and the complexity of the undertaken projects.
How to Become Social Media Marketer?
To become a social media marketer you need to understand how SM works, develop field-specific skills through courses and practice, master using the tools or platforms for managing social media channels (and content), build your networking and position in the SM market niche, expand SM activities portfolio, and finally apply to jobs or roles you are interested in. Sounds like a long road, but trust me, many determined people complete this journey within one or two years. To give a clear overview of what you can expect on the go, let’s expand on each stage a bit more.
1. Understand the Basics of Social Media Marketing
Start by learning how social media platforms work and what makes each unique, such as Instagram for visuals or LinkedIn for professional networking. Attempt to understand them as business tools, not just user communication channels. Familiarize yourself with key metrics like:
- engagement rates,
- reach,
- and conversions
to effectively track what is called SM performance.
2. Build Foundational Skills and Gain Knowledge Through Education
Develop skills in content creation, such as crafting engaging visuals and videos, and hone your copywriting to create compelling posts. Additionally, focus on building an analytical mindset to interpret data and optimize your strategies.
Take online social media courses from platforms like Coursera or HubSpot Academy to learn the basics of social media marketing and dive deeper into the subject. Earning certifications like Facebook Blueprint can enhance your credibility and boost career prospects.
3. Master Social Media Tools
Learn to use scheduling tools like Buffer, Hootsuite and analytics platforms to manage accounts with ease. Don’t overlook ad management tools like Facebook Ads Manager, as social media PPC advertising is one of the most effective ways to convert users into leads or clients (and within a reasonable timeframe…).
4. Stay Updated on Trends
Social media evolves quickly, so necessarily follow industry:
- blogs,
- influencers,
- and marketing podcasts,
to stay informed.
On the other hand, experimenting with new features and trends ensures your strategies remain fresh. By the way, have you already looked into TikTok’s “Share to TikTok” feature? That’s it! Always stay in the loop.
5. Gain Practical Experience
Once your knowledge expands, focus more on practice and attempts to implement what you’ve learned. Start by interning, freelancing, or managing your own social accounts to gain real-SM-world experience. Building hands-on skills and a track record of success will set you up for more advanced roles.
6. Build a Portfolio
During a practice, don’t forget to keep a record of your activities! Create a portfolio showcasing your best:
- campaigns,
- content,
- and measurable results (such as increased engagement or conversions).
A strong portfolio demonstrates your expertise and attracts potential employers or clients.
7. Develop a Niche or Specialization
Keep social media marketing job as your major, primary or/and broad specialization, while trying to get deeper insights and advanced skills in one specific area that aligns with SM market demand. Be it creating video content or engaging the community, no matter. A niche focus allows you to offer targeted expertise and command higher value.
8. Network and Connect
In the penultimate stage, think over attending marketing events and joining online communities to build professional relationships and stay connected to the industry. Networking can lead to job opportunities, partnerships, and valuable insights.
9. Apply for Roles and Keep Learning
And the final step! Apply for entry-level roles like Social Media Assistant to kick-start your career while continuing to grow your skills. The field evolves rapidly, so staying adaptable and committed to learning ensures long-term success.
How does Remote Work Influence Social Media Marketing Roles in 2024?
Remote work translates to greater flexibility, broader talent pools, and a more globalized approach to digital strategies, all of which heavily impact the social media marketing domain. Companies are no longer limited by geography, allowing them to hire skilled social media marketers from around the world. This way, they can, on the one hand, reduce costs, and on the other, identify the most skilled candidates. In the meantime, people from lower-income markets can get high-paying jobs in companies based on the other side of the world.
Collaboration tools like Slack, Asana, and Zoom have made it seamless to manage social media campaigns remotely, enabling teams to plan, create, and analyze content efficiently.
However, remote settings also require marketers to be highly organized, self-disciplined, and adept at asynchronous communication to maintain alignment with teams and clients.
Push Your Social Media Career Forward with Landing Pages
As a social media marketer seeking career boost opportunities, you probably know that SM are powerful tools to build or improve your online presence, but they are not so handy in terms of collecting leads or bringing conversion, which your promotion often depends on… This is exactly where landing pages make all the difference, as they are born to translate your SM traffic into tangible results: leads, conversions and revenue. The only thing you have to do to harness their potential is send your visitors from social media channels to them and… create them.
As regards the latter challenge, Landingi might turn out to be a bullseye. It’s a no-code digital marketing platform that empowers you to:
- build landing pages in a snap using 350+ customizable templates crafted by professional designers for various purposes and industries,
- measure and improve their performance with analytics and optimization tools (from A/B testing to Event Tracker),
- generate targeted content and SEO with built-in artificial intelligence tools,
- use plenty of features relevant to social media marketing (from simple use of Facebook’s “Like” and “Share” buttons on your sites to creating standalone Instagram landing pages),
- integrate with your digital ecosystem, e.g. with CRMs, analytics, e-mail marketing tools and, of course, social media platforms themselves along with SM-related software (including social media ad trackers like Twitter Pixel or TikTok Pixel),
and much, much more.
Hop on a free trial and see for yourself how they can help you make the most out of social media marketing, opening new perspectives for your career.
