Music Landing Page: Definition, How to Create & 20 Examples

A music landing page is a standalone web page designed to promote a specific goal in the music world — like announcing a new album, selling concert tickets, collecting fan sign-ups, or boosting streams and downloads.

It’s a focused space where artists, bands, venues, and music apps can connect with their audience and drive action. No distractions, just one clear message and a call to do something — buy, listen, join, follow.

If your page takes too long to load or makes people guess what it’s about, they’ll leave. Fast. But if it looks sharp, plays to your strengths, and gives fans what they came for? It works — and you grow.

In this guide, you’ll find proven tactics for building a high-performing music page, best landing page examples from artists and brands that know how to grab attention, and ready-to-use templates that make setup easy.

What Is a Music Landing Page?

A music landing page is a dedicated page that promotes music-related content, such as album releases, concert tickets, merchandise sales, fan club memberships, or music app downloads. It’s a strategic tool artists, bands, and music promoters use to focus a visitor’s attention on one key action, driving them towards purchasing, signing up for updates, engaging with multimedia content, or using a music app.

A music landing page is streamlined and focused, providing a clear and direct path for fans to follow (unlike regular websites that may contain a wide array of information and links). This focused approach helps enhance marketing campaigns’ effectiveness by reducing distractions and concentrating on converting interest into action.

The design and content should match your brand and goal. Whether you’re promoting an album, a tour, or a music app, your landing page needs to feel like you — with strong visuals, clear copy, and the kind of content (like video clips, previews, or fan quotes) that makes people want to stick around and take the next step.

How Do I Create a Music Landing Page?

To create a landing page for the music industry that hits the right notes with your audience, start by defining your main goal—whether it’s growing your fanbase, promoting a new release, or selling tickets. Then, get to know your listeners and pick a platform that makes the process smooth and stress-free (Landingi will be your backstage pass here). Build the page with a bold headline that captures your vibe, eye-catching visuals or video teasers, and copy that speaks your sound. Include social proof or press mentions to boost your credibility, add a clear CTA that guides visitors to your desired action (stream, follow, buy), and plug in a form to collect emails for your mailing list or fan club. Finally, make sure the page looks and works great on mobile—because that’s where most people will see it.

Follow the detailed 7-step guide below and create a high-converting music landing page for your next campaign.

Step 1. Define Your Goal and Audience

To start, figure out what you want your music landing page to achieve. Are you promoting a new single, collecting emails before a tour drop, or driving traffic to your streaming platforms? A clear goal will set the tone for everything else—design, copy, and structure.

Just as crucial is knowing your audience. Are they indie lovers, EDM fanatics, or casual listeners discovering you on TikTok? Their habits, expectations, and interests should guide your messaging. A loyal fan might be hyped about behind-the-scenes content, while a new visitor may need a quick taste of your sound before committing to a follow or stream. Matching your message to the listener mindset is what drives real results.

Step 2. Choose a High-Converting Template

Landingi gives you access to over 400 professionally designed templates built to convert—no matter what genre you’re in. To get started, hit Create new landing page and browse through the template library until you find one that fits your music goals. Whether you’re teasing an album drop, launching merch, or hyping up a tour, there’s a layout that hits the right chord. You can also start from scratch, upload a .landingpage file, import from Figma, or use Composer to generate a design.

Once you’ve picked a template, make it yours with the drag-and-drop editor. No coding needed—just tweak the layout, drop in your own artwork, embed videos or audio players, and fine-tune the style. Use Smart Sections to keep your branding tight and scalable for consistent visuals across multiple campaigns.

Step 3. Craft a Compelling Headline and Engaging Copy

Your headline should grab attention instantly and highlight the value of what you’re offering. Think phrases like “New Single Drops Friday – Pre-Save Now” or “VIP Early Access to Tour Tickets – Limited Spots” to create excitement and a sense of urgency. Use Landingi’s AI Assistant to help you write copy that hits all the right emotional beats—whether it’s hyping a new release, spotlighting your story, or teasing what fans can expect.

Keep the text easy to scan by using subheadings and short paragraphs, and make sure every word leads your visitor closer to clicking that CTA. If you’re running paid ads, don’t forget to include niche keywords like your genre or city—“Brooklyn Indie Artist” or “LA House Producer”—to boost your page’s relevance and visibility.

Step 4. Enhance Visual Appeal with High-Quality Images and Videos

Music is a visual experience as much as an auditory one, so your landing page should look as good as it sounds. Upload crisp artist photos, eye-catching cover art, or live performance shots that tell your story at a glance. Drop in music video teasers, behind-the-scenes clips, or short vertical videos—anything that gives visitors a reason to stick around and vibe with your brand. Landingi’s background remover can help you create clean visuals that keep the focus where it belongs.

And don’t sleep on video—it’s a conversion powerhouse. HubSpot reports that nearly 40% of marketers say video is the single most effective feature on a landing page. Whether it’s a 15-second promo or a full-length tour trailer, moving visuals can amplify emotion and drive action faster than any headline ever could. Just make sure everything loads fast—no one’s waiting for a buffering beat drop.

Step 5. Implement a Lead Capture Form with a Strong CTA

A clean, focused lead capture form is your ticket to turning casual listeners into fans. With Landingi’s intuitive form builder, you can easily set up a simple form asking for just the essentials—like name and email—to keep the process friction-free.

Pair that form with a bold, irresistible CTA like “Get Early Access,” “Join the Fan List,” or “Be First to Hear the Drop.” Use a color that pops and place your CTA in key spots across the page. Simplicity works: according to Unbounce, landing pages with just one call-to-action convert at an average rate of 13.5%. So don’t overwhelm your visitors—one clear CTA that matches your goal is often all you need to strike the right chord.

Step 6. Add Interactive and Trust-Building Elements

Give your landing page more edge—and trust—by adding interactive features that draw people in. Use countdown timers to create urgency for pre-saves, ticket sales, or exclusive merch drops. Pop-ups teasing unreleased content or fan-only discounts can also spark curiosity and drive clicks.

To build credibility, include testimonials from fans, quotes from music blogs or playlists that have featured your tracks, and press mentions if you’ve got them. If you’re verified on Spotify, Apple Music, or TikTok, link it—social proof goes a long way in the music world. Adding links to your socials boosts trust and keeps the fan journey beyond the landing page.

Step 7. Optimize for Mobile and Publish with a Custom Domain

Since most fans will check out your landing page from their phones, make sure it looks and works flawlessly on mobile. With Landingi’s mobile view editor, you can easily tweak layouts, font sizes, and button placement to make everything scroll-friendly and tap-ready.

Before going live, connect your custom domain to give your page a polished, professional look that reflects your artist brand. Want to learn how? Landingi has everything you need to get your domain set up in minutes.

Once your page is out there, keep an eye on performance with built-in analytics and A/B testing tools—so you can fine-tune what works and keep turning visits into plays, follows, and ticket sales.

20 Best Examples of Music Landing Pages

Below, you’ll find 20 of the best real-world music landing page examples worth learning from. These pages aren’t just good-looking — they’re built to convert.

#1 Ed Sheeran

The Ed Sheeran landing page promotes a new concert tour and attracts visitors with its compelling visuals that capture the musician’s essence and the vibe of his tour. The page includes high-quality photos and a background video from previous performances. The overall design is clean and user-friendly, ensuring that the visuals do not overwhelm the page’s content or make it difficult to navigate.

A clear and compelling call-to-action button is prominently placed in the hero section, directing visitors to purchase. Its interactive animated design makes the button outstanding. The page also includes a newsletter signup form and a list of concerts with dates, places, and alternative CTAs, allowing visitors to buy specific tickets.

Key takeaways to learn from this example:

• Stunning yet intuitive layout,
• High-quality visuals and videos,
• Minimal but informative written content,
• Outstanding CTA button,
• Simple signup form.

Improvement areas:

• Loading speed – although the page is visually attractive and includes all key elements, its loading speed could be optimized for better results to reduce bounce rates.

#2 Glastonbury Festival

The “Line-Up” landing page for Glastonbury Festival is a great example of how to let the music speak before anyone hits play. It’s a bold, visually loaded showcase designed to stir hype and keep fans scrolling.

What really hits home is how perfectly the page matches Glastonbury’s vibe—the fonts, colors, and that signature wild-but-organized aesthetic. Even though there’s a ton of content, including artist names, nothing feels overwhelming. The design balances energy and clarity, keeping the spotlight on the lineup. And with CTA “Sign Up Now” placed exactly where you’d expect, fans never have to dig to take action.

What music marketers can take away from this:

• A clear visual hierarchy can do a lot of the heavy lifting—fans want to scan, not search
• Branding that feels authentic amplifies trust and excitement
• Seamless navigation keeps visitors in the zone and less likely to bounce

Where it could hit an even higher note:

• The grid could be smoother on mobile—some finesse would help with smaller screens

#3 Lewis Capaldi

Lewis Capaldi’s landing page for Divinely Uninspired to a Hellish Extent is a masterclass in keeping it simple. It’s less of a full-blown website and more of a no-nonsense launchpad to get fans straight to the music. The headline? “Be sexy, get my album!”—classic Capaldi: cheeky, attention-grabbing, and totally on-brand.

Scroll down and boom—you’re hit with a clean grid of buttons linking out to all the usual suspects: Spotify, Apple Music, Amazon, YouTube, Deezer. Whether you’re on your laptop or killing time on your phone, the page adjusts smoothly, making it effortless to go from curious to streaming in a click.

What works:

• Funny headline (“Be sexy, get my album!”) – grabs attention and fits the artist’s vibe
• Clean layout – just buttons linking to streaming platforms
• No distractions – the focus is 100% on listening
• Mobile-friendly – smooth experience on any device

What could be better:

• Add album artwork – visuals would make it more eye-catching
• Include a short album description – could help new listeners get interested

#4 Spotify Premium

Spotify’s Premium landing page is a slick, no-nonsense example of how to turn browsers into buyers. The message is loud and clear right off the bat: “$0.00 for 3 months of Premium Individual”—paired with a big, can’t-miss CTA button that practically begs to be clicked. The layout is clean, the fonts are bold, and there’s zero confusion about what Spotify wants you to do.

The page is all about benefits. No ads, offline playback, unlimited skips—laid out in a way that makes you wonder why you’re still on the free plan. They also throw in trust signals like side-by-side plan breakdown that’s super easy to scan.

What works well:

• Strong headline and CTAs that make the offer feel obvious
• Clear benefits that speak directly to everyday users
• Simple plan breakdown to help people decide quickly
• Fast, mobile-friendly design that works on any screen

What could be better:

• Light urgency, like “limited-time offer,” could speed up decisions

#4 Aurora Music

The Aurora Music landing page promotes the unique musician style and encourages visitors to listen to the artist’s music across various music apps. The page hits visitors with a stunning background picture, catchy headlines, and an outstanding CTA button, encouraging them to listen to a new song. The sticky navigation bar includes social media and streaming platform buttons, allowing fans to follow the artist’s channels.

The page includes embedded music videos and musical pieces, showcasing the musician’s portfolio and allowing visitors to dive into the artist’s world right on the page. It also promotes the concert tour with a list of upcoming events and alternative CTA buttons, allowing fans to buy tickets.

Key takeaways to learn from this example:

• Attractive, clear layout,
• Outstanding CTA button,
• High-quality visuals,
• Minimal written content,
• Music videos and Spotify tiles,
• Concert event list with alternative purchasing CTAs.

Improvement areas:

• Social proof – adding social proof elements, like past concert videos or new album ratings, would boost engagement and build the musician’s brand strength, ultimately leading to higher conversion rates.

#6 boygenius

The landing page for boygenius’ the record is a great example of how to keep things simple and focused. It’s all about helping fans get to their favorite platform—fast. At the top, you’ve got the artist and album name, and right below it, a clean set of buttons linking out to Spotify, Apple Music, YouTube, Amazon, and more.

The layout doesn’t try to be fancy, and that’s the point. It’s fast, easy to use, and totally mobile-friendly. No background distractions, no endless scrolling—just tap, stream, and go. It’s built purely for conversion, which is exactly what a release landing page should aim for.

What works:

• Straightforward call-to-action buttons that make clicking effortless
• Platform choices front and center, so fans don’t have to search
• Clean, responsive design that loads fast on any device
• No clutter—everything leads to one action: listen or buy

What could improve:

• Add album art to give the page some personality
• Highlight a track or two to pull in new listeners

#7 Florence and the Machine

The official Florence + The Machine page feels more like a quiet invitation than a typical promo page—and that’s exactly the point. It leads with a focused message: listen now and sign up.

The vibe matches the band’s style perfectly. Dark vibe, lots of space, calm fonts, and a design that feels almost like a digital art piece. It sets a mood more than it delivers details, which builds curiosity. It works smoothly on any screen, keeping the experience consistent no matter how you land there.

What it gets right:

• Clear call to action
• Elegant, minimal layout that reflects the band’s identity
• Fully responsive and easy to use on mobile or desktop

What could be stronger:

• Some visuals or video could help bring the atmosphere to life

#8 Becky G

The Becky G landing page is a perfect example of how to turn a casual page into a high-converting, powerful digital marketing tool. The page includes high-quality pictures and visuals of album covers, engaging visitors with the musician’s style and encouraging them to complete the desired action.

As the page’s layout is clear, the single focus is highlighted – fans can find an album and go directly to the list of apps that allow them to listen to their favorite songs. CTA buttons are clear, well-matched to the page’s design and encouraging with their straightforward messaging. Lack of written content is a great choice, as nothing distracts visitors from completing call-to-action.

Key takeaways to learn from this example:

• Responsive design,
• High-quality visuals,
• No written content,
• Straightforward CTAs.

Improvement areas:

• Video – the page could include a background video or music videos to enhance visitors’ engagement and drive higher conversion rates.

#9 Son Lux

This landing page from Son Lux gets straight to the point: it’s built to inform fans, promote tour updates, and grow their audience across platforms.

The top nav is clean and easy to follow. Visitors can quickly find info about the band, check out tour dates, or hit the contact section. There’s a newsletter signup with a simple CTA, plus alternate calls-to-action that link to individual pages for each band member (each designed in their own unique style — a cool personal touch).

Why it works:

• Clear layout and easy navigation
• Strong focus on fan engagement and updates
• Smart use of CTAs — subscribe, explore, follow
• Responsive and visually on-brand

#10 Martin Garrix

Martin Garrix’s page pulls you in right away. Bold visuals, sharp video content, and his name front and center — everything on the page feels fast, sleek, and on-brand. It’s a great example of how to match your design to your music style.

The layout is modern and simple. A minimalist top menu lets you jump straight to music, tour dates, or merch without distractions. Social icons and a newsletter signup are baked right into the homepage, giving fans quick ways to follow and stay connected.

The visuals are heavy — video backgrounds, high-res photos, bold colors — but the page still loads quickly on desktop and mobile. That’s a win.

Why it works:

• Strong visual identity that reflects the artist’s vibe
• Clean navigation with quick access to key sections
• Smooth performance despite rich media content

Where it could improve:

• Adding fan-first features like exclusive content access or a “join the community” hook could help turn casual visitors into loyal followers

#11 Sierra Hull’s

Sierra Hull’s landing page keeps it simple — in the best way. It opens with a soft, inviting background image that fits her acoustic style perfectly. There’s no flashy effects or clutter here, just a clean layout that reflects who she is as an artist.

Navigation is straightforward. Tabs like Tour, Music, Bio, and Store are clearly labeled, so fans can find what they need without clicking in circles. The tour section is front and center, with a list of upcoming dates and clear “Tickets” buttons — exactly what fans want when they land here.

It’s a great mix of warmth and function: the fonts, colors, and photos match her brand, while the layout supports real engagement.

Why it works:

• Visuals and tone match the artist’s style
• Easy-to-use layout with a strong focus on tour promotion
• No distractions — just what fans came for

Where it could improve:

• A short welcome message or featured update on the homepage would make the experience feel more personal
• A few embedded music previews or quick-play clips could help new listeners connect faster

#12 Ellie Holcomb

Ellie Holcomb’s landing page feels like her music — warm, open, and uplifting. Right from the start, a full-width hero image draws you in, with a clear call-to-action promoting her latest project. It’s emotional, personal, and on-brand.

The page is built around fan-friendly actions: listen to music, check tour dates, or visit the store. The layout is soft but purposeful — nothing feels random. The color palette, photos, and font choices all support the gentle, inspirational tone of her work.

Why it works:

• Up-to-date media and content for ongoing engagement
• Strong emotional branding through visuals and tone
• Clear navigation that highlights the fan journey

Where it could improve:

• There’s not much info about Ellie herself — adding a short intro or personal message could help new visitors connect faster

#13 Apple Music

The Apple Music landing page can inspire you to create a music app promotion page. It includes bold headlines and high-quality visuals, encouraging visitors to complete the call-to-action and sign up for a free trial. A clear layout with strategic white space directs attention to the outstanding CTA button with straightforward messaging.

The page also includes informative, short content sections with features and benefits. Clear pricing allows potential app users to choose the plan that fits their needs. Adding an impressive number of songs and playlists impacts the visitor’s decision-making process. A FAQ section with additional information at the bottom dispel doubts.

Key takeaways to learn from this example:

• Responsive design,
• Attractive visuals and animations,
• Persuasive, well-written content,
• Clear pricing and plan comparison table,
• Benefit section,
• Outstanding CTA button.

Improvement areas:

• Videos – the page could include some videos, for instance, showcasing the ease of use or a wide range of available songs, to increase fans’ engagement and drive higher conversion.

#13 James Bay

James Bay’s landing page goes big from the first second. A fullscreen banner highlights his latest release with a clear “Available now” CTA — no distractions, just a direct push to his music.

The design is intriguing, stylish, just like James Bay himself. Simple fonts and high-quality photos give the site a modern feel that matches James Bay’s emotional, indie aesthetic. Navigation is minimal but effective, with quick links to music, tour dates, the store, and mailing list signup — making it easy for fans to explore without getting lost.

The “Tour” section is well-placed, giving instant access to dates and ticket links. Streaming platforms, social icons, and shop links are woven into the design without stealing the spotlight.

Why it works:

• Strong visual and emotional branding
• Fully responsive and smooth on all devices

Where it could improve:

• The homepage feels a bit sparse — adding recent updates, news, or featured media would give returning fans more reasons to stick around

#14 Pickup Music

The Pickup Music landing page was created to promote a music service – a guitar learning course app for all-level guitarists. Although the page seems lengthy, its clear, mobile-friendly layout ensures intuitive navigation, directing visitor’s focus on the outstanding, personalized CTA button. High-quality visuals and videos engage guitar enthusiasts to register for a free trial.

The page also includes testimonials and attractive videos from students, samples of courses, and a “How it works” section. The page highlights a 60-day money-back guarantee that is the ultimate offer affecting unconvinced users’ decision-making. The FAQ section at the bottom delivers additional information, keeping the page’s design clear.

Key takeaways to learn from this example:

• Intuitive layout,
• Compelling headlines,
• Strong CTA,
• Immersive visuals,
• Informative content,
• “How it works” section,
• Video testimonials from users,
• FAQ section.

Improvement areas:

• Loading speed – the page should load faster to ensure a seamless user experience and prevent high bounce rates, especially on mobile devices.

#15 Tidal “For Artist” Page

The TIDAL for Artists landing page is built for one purpose: to show musicians how they can grow and earn more directly through the platform. It’s sleek, professional, and minimalist — with a bold headline.

The dark theme fits the TIDAL brand perfectly, while the layout keeps things simple. Each section explains a key feature — like fan-powered royalties, artist analytics, and direct connection tools — in short, benefit-focused blocks. The main call-to-action (“Sign Up”) is visible and consistent throughout, guiding users into the signup flow without friction.

Visuals like icons and UI screenshots are used just enough to support the message, without cluttering the page. It’s a strong example of a focused landing page built around action.

Why it works:

• Clear headline and purpose for independent artists
• Easy-to-scan sections that highlight platform benefits
• Unified CTA strategy that supports conversion

Where it could improve:

• A few more live-action visuals of artists using TIDAL tools could make the page feel more human and relatable.

#16 Kaleidoscope Festival

The Kaleidoscope Festival landing page is designed to match the event’s vibe — colorful, playful, and packed with personality. It’s a one-stop hub for everything you need to know about this family-friendly arts and music festival in London.

Right at the top, bold typography and animated graphics set a fun, welcoming tone. The layout blends real photos with creative illustrations and bright colors, giving the whole site a layered, engaging feel. Navigation is simple, with quick links to Line-Up, Tickets, Family Activities, and Info — everything you’d expect, right where you’d expect it.

It’s responsive, easy to browse on mobile, and includes newsletter signup and social links to keep the audience connected beyond the event.

Why it works:

• Design and visuals capture the spirit of the festival perfectly
• Clear structure makes it easy for users to find what they need

Where it could improve:

• The page could offer more on-site content for first-time visitors — like a quick “What to Expect” section or a visual event schedule to help new attendees feel more prepared.

#17 Alice Merton

Alice Merton’s landing page nails the balance between sleek design and useful content. It opens with a bold hero section that promotes her latest release, paired with a direct “Listen” button linking to major streaming platforms — no friction, just straight to the music.

The visual design is clean and modern, using strong photography and smart spacing to let her content shine. Music videos, tour info, and platform links are all right where fans need them.

What really stands out is how well the page builds credibility. From Spotify streams to embedded music videos and active links to YouTube and Instagram, Alice’s team uses social proof to show that people are already listening — and you should too.

Why it works:

• Visual-first layout that puts the focus on the music
• Strong cross-platform presence that reinforces her popularity
• Clear access to tour dates, videos, and streaming links

Where it could improve:

• Adding subtle interactions (like hover effects or audio previews) could make the experience more dynamic.

#18 John Mayer

James Morrison’s landing page reflects exactly what his music sounds like: warm, emotional, and stripped down to what matters. It opens with a fullscreen hero image and a bold CTA linking to his latest release — clean, effective, and very much in tune with his style.

The design leans on moody photography, minimal navigation, and clear typography to set the tone. Visitors can jump straight to music, tour dates, or the store without any friction. It’s calm, uncluttered, and focused — and that’s the point.

One of the biggest strengths here is authentic visual storytelling. Everything feels intentional. The page doesn’t try to do too much, but it still gives fans exactly what they need to stay connected.

Why it works:

• Consistent visual branding that mirrors the artist’s voice
• Direct focus on key actions: listen, explore, and buy
• A low-pressure experience that keeps the vibe intact

Where it could improve:

• The homepage would benefit from more current content — like recent videos, tour updates, or social highlights to keep returning visitors engaged
• Adding a short artist note or fan-submitted section could make the experience feel more personal and community-driven

#19 Deezer

The Deezer Features landing page is built to promote — and it does it well. It’s clean, mobile-friendly, and packed with short, scannable sections that highlight what sets Deezer apart. From Flow and SongCatcher to lyrics and offline mode, each feature gets its own spotlight with a bold heading, a quick description, and simple visuals.

What stands out is how feature explanations are written from the user’s point of view. Instead of tech jargon, you get quick answers to “what’s in it for me?” — which makes a big difference for engagement.

The layout uses white space and brand colors to guide your eye, and it all loads smoothly on mobile. Whether you’re new to Deezer or already using it, the page encourages you to stick around and explore more of what the app can do.

Why it works:

• Every feature is tied to a real-world benefit
• Clean, modular layout makes it easy to scan and absorb
• Built-in CTAs subtly push users toward deeper app usage

Where it could improve:

• A touch of motion (like micro-animations or scroll effects) could help explain app features in a more interactive way
• CTAs could stand out more — placing more visible “Try It” or “Download” buttons throughout the page would help turn interest into action
• A few real-user quotes or artist endorsements could add a layer of trust and connection

#20 Dua Lipa – Preorder

The preorder landing page for Dua Lipa’s new album is an excellent example of a minimal splash landing page that converts. Its clear layout without extensive content captures fans’ attention on the primary call-to-action, encouraging them to take action and pre-order the new album.

The page includes a bold headline with the new album’s release day and an attractive, high-quality picture that serves as a background and hero image at the same time. Outstanding CTA buttons are placed strategically in the top-right corner, giving visitors alternative options to pre-order a new album or enter the website. The page is short, which works best for high conversions.

Key takeaways to learn from this example:

• Simple yet attractive design,
• Bold headlines,
• Album release day information,
• Immersive visuals,
• No written content,
• Alternative, outstanding CTAs.

Improvement areas:

• Video or music sample – the page could feature a video, for instance, a background one, or a music sample to engage visitors more and encourage them to complete the desired action.

3 Music Landing Page Best Practices

To craft an ideal music landing page, adopt the top 3 best practices that enable you to capture leads, immerse visitors in your musical universe, and achieve higher conversion rates. These strategies are meticulously formulated to enhance your landing page’s efficacy, converting casual visitors into dedicated leads or purchasers.

#1 Use engaging multimedia content

The first best practice for a music landing page is to use engaging multimedia content. These can be videos, audio samples, and high-quality images to showcase your music and personality. This helps engage visitors and gives them a taste of what to expect, making them more likely to convert.

Take a look at the example below:

Embed music videos, behind-the-scenes footage, or samples from your latest tracks to keep potential fans interested and engaged. When you use a landing page to promote a concert tour, add videos from previous events, and if your music landing page has to promote the music app or other music-related things, use video testimonials or short videos showcasing its usability.

90% of visitors prefer to watch a short video instead of reading written content, and adding a video to your landing page can increase conversion by even 86%, according to KlientBoost statistics.

It leaves no doubts – a video on your music landing page is the gateway to achieving high conversions.

#2 Implement social media and streaming platform buttons

The second best practice for a music landing page is to implement social media and streaming platform buttons. SM buttons are the easiest way to capture new followers or allow visitors to gather more information about the musician, the app or courses, events, and other music-related stuff you promote on your landing page. It’s also a good way to encourage them to join the fan society.

Take a look at the example below:

A button or a link leading to streaming platforms on musicians’ landing pages brings more streams and is one of the best methods to promote new albums or single tracks.

#3 Make the CTA irresistible

The third best practice for a music landing page is to make the CTA irresistible. Direct and compelling CTAs are crucial for guiding users toward the action you want them to take, whether signing up for a newsletter, streaming a new album, or purchasing concert tickets. Your CTAs should be outstanding with their design, so use contrast colors or effects like highlighting or blinking.

Take a look at the example below:

Place CTA buttons in strategic sections to catch the eye and encourage clicks – they should be visible in a hero section and repeated at the bottom of your page. Ensure the language is clear, concise, and action-oriented, effectively communicating the value of what you’re offering.

#4 Include a list of concert events with alternative CTAs

The fourth best practice for a music landing page is to include a list of concert events with alternative CTAs allowing visitors to buy tickets. It’s one of the best methods to promote concert tours, encourage fans to participate in your events, and boost sales.

Take a look at the example below:

It can be a simple table with a date, location, and concert name, but to turn simple tables into powerful music campaign tools, add social media sharing buttons that allow visitors to spread the message about your events. The table should also involve alternative CTA buttons, leading to ticket-purchasing platforms – it facilitates the user path to convert.

#5 Use pre-order buttons and newsletter signup forms

The fifth best practice for a music landing page is to use pre-order buttons and newsletter sign-up forms. Promote the new album release day with a pre-order CTA, leading to physical product purchases or music app pre-add options to engage your fans in the upcoming products and make your music marketing campaigns effective.

Take a look at the example below:

Newsletter sign-up forms are proven lead-generation tools – on music landing pages, they can play a crucial role in gathering fans’ e-mail addresses for further marketing campaigns. When implementing a form, remember to keep it simple, without personal data requirements. Ask only for an e-mail address, offer something valuable, such as exclusive content or ticket discounts, and make it visually appealing to encourage visitors to complete it.

How Can I Optimize My Music Landing Page for Higher Conversion Rates?

To optimize your music landing page for higher conversion rates, focus on the page’s design balance, SEO principles, page load speed, and continuous testing that brings fresh insights, allowing you to tailor the page for new trends and visitors’ expectations. Learn the following 7 optimization tips and find a way to leverage conversions:

1. Keep your design clean

Your landing page should look good — but not overloaded. Stick to a layout that feels like you and makes the important stuff pop (like your CTA buttons). Use space wisely, avoid clutter, and let your visuals breathe. The goal? Make it easy for visitors to see what matters, fast.

2. Speed things up

Nobody’s waiting 6 seconds for your page to load — not even your biggest fan. Compress your images, cut out heavy scripts, and if you can, use a CDN to make sure your page loads quickly no matter where your fans are. Quick load = lower bounce.

Improving your page’s loading time from 5 seconds to just 1 second can potentially triple your conversion rates, according to HigherVisibility reports – if your page loads quickly, the bounce rates are lower.

3. Optimize for mobile

Most people will visit your landing page from their phone — so make sure it looks and works great on smaller screens. Test the layout, check that buttons are easy to tap, and double-check load times on mobile. If your page’s hard to use on a phone, you’re losing fans before they even hear a note.

In the United States, approximately 63% of organic search visits originate from mobile devices, according to HigherVisibility statistics. This means that mobile optimization is a must if you want to achieve high conversion rates.

5. Make CTAs impossible to miss

Your call-to-action button should stand out and say exactly what you want people to do — no guessing. Use bold colors that pop against your background and keep the text short and clear (“Listen Now,” “Get Tickets,” “Join the List”). Bonus tip: place your CTA both at the top and further down the page, so visitors see it no matter where they scroll.

6. Utilize SEO techniques

If you want people to find your page, you’ve gotta help search engines understand it. Use keywords that match your music, genre, or campaign in your headlines, page title, and description. It doesn’t have to be complicated — just think like a fan: what would they Google to find this?

7. Test it, tweak it, repeat

Don’t just set your page live and forget it. Try different headlines, CTAs, or images using A/B tests, and see what gets the best results. Check your stats regularly — clicks, signups, time on page — and make small changes based on what you learn. The more you test, the better your page gets at turning visitors into fans.

What Are the Key Elements of an Effective Music Landing Page?

An effective music landing page harmonizes key elements, like headlines, high-quality visuals, music samples, music videos, event or release day information, social proof, and well-crafted written content, to capture visitors’ attention and lead them toward the desired action. Meet the 9 essential elements of music landing pages and implement them to achieve the best results:

1. A headline that hits
Say what you’re offering — fast. Make it catchy, clear, and impossible to ignore.

2. Visuals that vibe
Use photos or videos that look like your sound. Album art, promo shots, clips — it all helps fans feel the energy.

3. A CTA that leads
Tell people what to do next. “Get tickets,” “Listen now,” “Join the list.” Make it big, bold, and easy to spot.

4. Music samples
Let your sound do the talking. Add embedded tracks or snippets so fans can listen before they act.

5. A bit of video
Whether it’s a teaser, music video, or app preview — video keeps people on the page longer. Use it.

6. Social proof
Add reviews, testimonials, or media quotes. Show visitors that other people already believe in you.

7. Clean design
Keep it simple. No clutter, no endless scrolling. Make the important stuff easy to find — on mobile too.

8. Tour or release details
If you’ve got a date, drop it. Include time, location, and a clear way to buy or sign up.

9. An easy sign-up form
Want to grow your fanbase? Ask for an email. Keep it short, and offer something in return — a track, early access, anything.

Put these 9 together, and you’ve got a landing page that’s built to convert — not just sit there.

What Is the Best Music Landing Page Builder?

The best music landing page builder is Landingi, a platform that combines an intuitive landing page builder with side features, allowing users to track page visitor’s behavior, scan conversion reports, run A/B tests, and easily implement optimizations. Recognized for its user-friendly design capabilities and comprehensive digital marketing toolkit, Landingi stands out as the optimal choice for both novices and seasoned marketing professionals alike.

Creating music landing pages with Landingi is a seamless experience, beginning with the selection of music landing page templates from the extensive library. Each template is engineered for maximum conversion potential, requiring only your creative touch in customization and content completion to align with your conversion objectives. The AI Assistance feature allows you to create compelling content that engages visitors and align SEO principles in minutes.

However, crafting your landing page is merely the starting point. Landingi equips you with robust features like A/B Testing, EventTracker, and AI Assistance + SEO, transforming a basic landing page into a powerful tool in your digital marketing resources. The emphasis on regular optimization is pivotal, and Landingi delivers all essential tools, ensuring you can achieve outstanding results with minimal effort.

Utilizing the A/B Testing tool allows experimentation with different iterations of your music landing page to find the most effective version. The EventTracker functionality enables you to monitor user interactions and collect valuable data within a unified dashboard for ongoing optimization efforts. Additional functionalities, such as AI Assistance, forms, popups, and widgets, are designed to enhance your page’s visibility on search engines, meet user expectations, and escalate lead generation for your campaigns. Over 170 integrations, including Google Analytics, MailChimp, and payment apps, allow you to use your music landing page as an influential marketing campaign element.

Landingi’s platform is cost-effective and ideal for individuals. Still, it has advanced capabilities that substantially support marketers and agencies in executing sophisticated digital marketing strategies, making it the top choice among professional landing page builders for the music industry.

Build Music Landing Page in Landingi

In music, first impressions matter — and your landing page is often where that impression happens. It’s not just a place to drop a link. It’s where fans decide if they’ll buy tickets, hit play, or bounce in under five seconds.

A great music landing page doesn’t try to do everything. It does one thing really well — whether that’s promoting your new single, filling seats on tour, or growing your fanbase. Clean visuals, smart layout, and a clear call-to-action? That’s the sweet spot.

And if building one sounds like a lot — it doesn’t have to be.

With Landingi, you can skip the tech headaches and get straight to creating a page that looks great and actually converts. Choose a template, drag in your content, connect your tools — done.

So go ahead. Turn that casual visitor into your next fan, follower, or ticket-holder. Your music deserves a page that works just as hard as you do.