A B2B landing page is a dedicated web page designed to turn business visitors into leads or customers. But here’s the challenge—B2B buyers don’t make quick decisions. They compare options, consider ROI, and often need buy-in from multiple stakeholders before taking action. That means your landing page has to do more than just look good. It needs to build trust, deliver value fast, and make the next step feel effortless.
B2B landing page keeps visitors focused on a single goal. The right mix of clear messaging, persuasive proof points, creative visual elements, and a frictionless user experience can mean the difference between a bounce and a conversion.
But what exactly separates a landing page that works from one that falls flat? In this guide, we’ll unpack the essentials of high-converting B2B landing pages and explore real-world landing page examples that prove what works (and why).
What Is a B2B Landing Page?
A B2B landing page (business-to-business landing page) is a standalone web page built to convert business visitors into leads or customers. It’s where decision-makers and professionals land after clicking on an ad, an email link, or a social media post, and it’s designed to guide them toward a single, high-value action (like booking a demo, signing up for a webinar, or downloading a resource).
A B2B landing page is built with a purpose. It speaks directly to business needs, removes distractions, and simplifies decision-making. Every element—headline, copy, form, and call-to-action—is there for a reason: to convince visitors that moving forward is the right choice.
At its core, a great B2B landing page does more than capture information. It builds trust, sets expectations, and opens the door to a real business relationship.
Why Do I Need a B2B Landing Page?
You need a B2B landing page because it turns website visitors into leads instead of letting them slip away. Without one, potential customers might browse, get distracted, and leave without taking action—wasting your marketing budget and sales opportunities.
According to Sender, 68% of B2B companies use landing pages as a key lead generation tool—they know that without a focused page, capturing quality leads is an uphill battle. And businesses that go all-in on landing pages see massive returns. Companies with 40 or more landing pages generate 12 times more leads than those with just a handful. The more tailored landing pages you create for different campaigns, the more chances you have to connect with the target audience and drive conversions.
A B2B landing page gives every campaign a clear purpose. If you’re running paid ads, email marketing, or LinkedIn outreach, you’re paying for traffic—so every click should lead somewhere meaningful. A well-designed landing page keeps visitors focused and guides them toward a single action. It also improves lead quality by attracting decision-makers actively considering a solution like yours. With the right messaging, CTAs, and lead forms, you’re driving more conversions, and at the same time, you’re getting better, more valuable leads.
How Do I Create a B2B Landing Page?
To create a B2B landing page, use Landingi’s no-code builder (you may choose from over 400 templates). With Landingi, you can get your page up and running in minutes—no developers, no delays, just a smooth, conversion-focused experience for your potential customers.
Here’s how to do it:
Use a B2B-Optimized Landing Page Template
Instead of starting from scratch, choose a B2B-specific landing page template in Landingi. Whether you need a lead generation page, demo request page, or webinar sign-up page, you’ll find a layout designed to guide decision-makers toward action.
Launch high-converting B2B landing pages in minutes. Choose from Landingi’s customizable templates and start optimizing now!
Keep the Design Clean and Professional
The layout should be clear, structured, and easy to navigate. When a potential customer lands on your page, they should instantly understand:
- What your product or service does?
- Why it’s relevant to their business?
- How they can take the next step?
Avoid clutter, unnecessary animations, or anything that distracts from the main goal—getting the visitor to convert.
Write a Strong, Benefit-Driven Headline
Your headline is the first thing visitors see and should immediately communicate value. Instead of something vague like “Improve Your Business,” focus on a specific outcome:
- “Generate 3X More B2B Leads with [Your Product]”
- “Automate Your Sales Process and Close More Deals with Less Effort”
A clear, outcome-oriented headline helps decision-makers quickly see why they should care.
Add Social Proof to Build Trust
B2B buyers rely on evidence and validation before making decisions, which is why adding proof of your solution’s effectiveness is essential. With Landingi, you can easily include:
- Customer testimonials from businesses that have seen real results
- Case studies with measurable data that highlight success stories
- Logos of well-known clients to establish credibility
Pro-tip: Instead of simply stating, “We help companies grow,” show the impact with real numbers: “After switching to [Your Product], Company X increased lead conversions by 45% in just three months.”
Optimize Your Call to Action (CTA)
Your CTA should be clear, compelling, and action-oriented. Try:
- “Get Your Free B2B Demo”
- “Start Generating More Leads Today”
- “See How It Works—Request a Custom Walkthrough”
Landingi’s builder allows you to customize the CTA button color, placement, and wording so it stands out and drives conversions.
Boost your brand with a professionally designed landing page tailored to your needs!
Make It Mobile-Friendly and Fast-Loading
More than 80% of B2B buyers research solutions on their phones (Intelemark). A slow or poorly optimized landing page will lose leads before they even have a chance to convert. With Landingi, your landing page is:
- Fully responsive, ensuring a seamless mobile experience
- Optimized for speed, so it loads quickly on any device
- SEO-friendly, helping your page rank better and attract organic traffic
Test, Optimize, and Improve
Once your landing page is live, monitor its performance. A/B testing different headlines, CTA placements, and form lengths can significantly impact conversion rates. Landingi’s built-in analytics and testing tools help you make data-driven improvements.
A/B test now and transform your site into a high-converting machine.
5 Best Practices for B2B Landing Pages
The best B2B landing pages keep things clear, persuasive, and focused, making it easy for decision-makers to see the value and take the next step. Every element needs to work toward one goal—getting visitors to convert. Here’s how to make it happen:
#1 Write Copy That’s Clear and Direct
B2B buyers don’t have time for fluff. Your landing page copy should immediately highlight their pain points and show how your solution solves them. Your headline and subheadline should reinforce your Unique Value Proposition (UVP)—what sets your product apart and why it matters.
Instead of:
“Revolutionizing Business Solutions for Modern Teams”
Try:
“Save 10+ Hours a Week with Automated Sales Reporting”
Be specific, benefit-driven, and easy to understand.
#2 Remove the Navigation Bar
Once visitors land on your page, keep them focused. A navigation bar gives them an easy way to leave, which means fewer conversions. B2B landing pages work best when they’re distraction-free, leading visitors toward one clear goal—filling out a form, booking a demo, or signing up.
If they need more information, your page content should provide it—not a menu leading them away.
#3 Use Visuals to Show, Not Just Tell
Words matter, but a great image or video can explain your product faster. A product screenshot, a quick demo, or an interface preview gives visitors a clear idea of what to expect.
Pro tip: Avoid generic stock photos. If an image doesn’t add value, it takes up space.
Build B2B landing pages that convert. Pick a template, customize it, and start generating leads in minutes.
#4 Build Trust with Social Proof
B2B buyers need to know your solution works. Customer testimonials, case studies, and client logos help validate your claims. Instead of saying “Trusted by top brands,” show real results:
“After switching to [Your Product], Company X increased inbound leads by 45% in three months.” Place testimonials near your CTA. A strong review can be the final push a visitor needs.
#5 Make Your CTA Impossible to Ignore
Your call to action should be impossible to miss and easy to follow. Make it short, action-driven, and clear. Too many options can cause hesitation—keep it focused.
7 Examples of High-Converting B2B Landing Pages
Some B2B landing pages make converting feel effortless, while others lose visitors before they even scroll. The best ones grab attention, build trust, and make taking the next step a no-brainer. Here are a few that do it right.
#1 Semrush
Semrush’s page is catchy and attention-grabbing. The background is attractive yet not distracting, while the platform presents its main benefit by highlighting the first line within the headline in bright yellow.
Moreover, the supporting copy showcases the platform’s key functionalities. The conversion path ends with a bright CTA button, nudging users to signup for the free trial.
Build a page just like this one with Landingi’s Click-Through Mockup template.
#2 Slack
Slack displays the platform’s special offer and benefits within the headline and supporting copy. It also uses visuals to add more context and show the tool in action.
However, the CTA is slightly more pushy, mentioning a 50% discount. Trust badges are also present above-the-fold. Moreover, Slack compares its free version against the Pro plan, aiming to convince visitors to opt for the paid subscription.
#3 Clearbit
Clearbit landing page is copy-heavy. However, the headline reveals a common pain point and asks a question to engage with visitors. The supporting copy explains the root of the problem and highlights the solution.
The animated section on the right briefly shows how the tool works, familiarizing users with Clearbit. The CTA button’s visibility could be improved through a brighter color.
Build a page just like this one with Landingi’s SaaS Website template.
#4 Salesforce
Salesforce’s supporting copy nudges visitors to signup for a demo by describing its contents. The description is presented in a bulleted format, ensuring that users read through the copy in its entirety.
Meanwhile, the signup form is on the heavy side, containing eight fields. The below-the-fold content showcases Salesforce’s solutions and its key benefits.
Use Landingi’s drag-and-drop builder to launch high-performing pages in minutes.
#5 SE Ranking
SE Ranking’s landing page is simple, yet attractive. The page uses playful colors and illustrations to provide a fun look. The headline is catchy, while the CTA stands out through its placement and color.
The page displays trust badges, key functionalities, and benefits below the fold.
#6 HubSpot
HubSpot’s page is straightforward. The supporting copy briefly explains what the CRM is and the tools it offers. The visuals next to it show how the platform looks in action, while the CTA stands out through its size and bright color.
The below-the-fold content goes into detail about what the platform includes. The page concludes with customer testimonials.
#7 Jira
Jira aims to convert visitors as quickly as possible. The signup form contains a single field, while users also have the option to register with Google for an even faster process.
Additionally, trust elements are found above the fold, helping to earn the visitors’ trust as they land on the page.
The platform’s benefits are shown under a bulleted list, ensuring that visitors read through it in its entirety. However, they could’ve been shown in a headline/tagline for enhanced visibility.
B2B Landing Page Templates
Building a B2B landing page from scratch takes time—but you don’t have to start from zero. Landingi’s templates give you a conversion-focused foundation, making it easy to launch campaigns faster without sacrificing quality. Whether you need a lead generation page, a product demo signup, or a webinar registration page, the right template helps you customize the design, align with your brand, and engage your target audience effortlessly.
How Can I Optimize My B2B Landing Page for Higher Conversion Rates?
To optimize your B2B landing page for higher conversion rates, start by making your value clear from the first second.
- Your headline and subheadline should immediately tell visitors what they’ll gain by taking action. A strong CTA—visible above the fold and repeated strategically—should make the next step obvious and effortless.
- Keep your landing page copy concise and benefit-driven. B2B buyers don’t need a sales pitch; they need a solution to a problem. Remove distractions like navigation menus and unnecessary links that could lead visitors away before they convert.
- Social proof is a must—adding customer testimonials, case studies, and trust badges reassures potential customers that they’re making the right choice. Pair this with a frictionless form—asking only for essential information to lower barriers to conversion.
- Finally, test and refine. A/B testing different headlines, CTAs, and layouts helps you understand what resonates with your audience. Monitor analytics, track drop-off points, and continuously tweak your page for better performance. Small improvements can lead to big increases in conversion rates over time.
Let Landingi’s AI-powered tool do the work—just enter your idea and launch.
What Are the Key Elements of an Effective B2B Landing Page?
The key elements of an effective B2B landing page include a clear headline, compelling value proposition, strong call to action (CTA), social proof, and engaging visuals. A great landing page instantly communicates what you offer, why it matters, and how visitors can take the next step. Testimonials, case studies, and client logos build trust, while a distraction-free design keeps the focus on conversion. Every element should work together to guide decision-makers toward action with minimal friction.
What Is the Best B2B Landing Page Builder?
The best B2B landing page builder is Landingi—a platform built specifically for marketers who need to turn traffic into qualified business leads without relying on developers.
With Landingi’s drag-and-drop builder, you can create B2B landing pages tailored to different sales funnel stages, whether you’re driving webinar registrations, collecting demo requests, or offering free resources as a lead magnet. The platform makes it easy to add social proof, such as customer testimonials, partner logos, and case studies, to build trust and encourage visitors to take action. And if your audience is global, no problem—Landingi supports 29 languages, so you can create multi-language B2B landing pages that resonate with decision-makers across different markets.
Speak your audience’s language. Build high-converting landing pages in multiple languages with ease.
A B2B landing page is only effective if it converts, and Landingi gives you the tools to maximize conversions with A/B testing, analytics, and conversion rate optimization features. With smart form fields, you can create a short form that captures essential information without overwhelming potential leads. If you’re managing multiple pages, Smart Sections let you apply bulk updates across all your landing pages, keeping branding consistent while saving time. And with 180+ integrations, you can connect Landingi directly to your sales team’s CRM, email automation, or analytics platform. Whether you’re running a lead generation campaign, promoting a product demo, or optimizing an existing web page for more conversions, Landingi helps you create a good landing page that speaks directly to your target audience and drives real business growth.
What Is the Average B2B Landing Page Conversion Rate?
The average conversion rate in B2B eCommerce is 2.9%, according to SalesHandy. That means out of 100 website visitors, fewer than three will take action. With so much effort (and budget) going into driving traffic, a poorly optimized landing page can turn potential customers into missed opportunities. That’s why B2B landing pages need to be built for conversion from the start.
Generate, customize, and optimize high-converting pages in minutes
What to Avoid while Creating B2B Landing Pages?
While creating a B2B landing page, avoid overloading visitors with too much information. B2B buyers need details, but a cluttered web page with long blocks of text, multiple CTAs, or too many links can be overwhelming. Keep your message clear and focused on one goal—whether it’s capturing leads, driving demo requests, or boosting webinar registrations.
Also, be mindful of complicated lead capture forms. If you ask for too much upfront—like company size, industry, and revenue—potential customers may leave instead of filling it out. Stick to the essential information and collect more details later through follow-ups.
Lastly, page speed and mobile optimization matter more than you think. A slow or poorly designed B2B landing page will drive visitors away before they even read your offer. Make sure your page loads quickly, looks great on any device, and makes converting effortless.
Start Creating B2B Landing Pages with Landingi
A B2B landing page is where leads are won or lost. A strong one keeps visitors engaged, builds trust, and guides them toward action. A weak one sends potential customers straight to your competitors.
The good news is you don’t need to guess your way to better conversions. With Landingi, you can create a high-impact B2B landing page that speaks to your audience, highlights your unique value proposition, and makes taking the next step effortless. No coding, no friction—just pages built to perform. Start creating with Landingi today.
