Landing page
What is a Landing Page, how to create one, and what is it used for?
Landing page
Learn More About Landing Pages and Put Your Knowledge into Practice
What is a Landing Page?
A landing page (also known as a destination page) is a specific type of webpage designed to capture visitors’ attention and present key information. Its primary goal is to encourage users to take action.
Landing pages are commonly used to promote ebook downloads, gather webinar registrations, announce new products or services, or offer discounts. In some cases, the purpose is not to sell a product but simply to convey a message or important information to visitors.
The most crucial element of any landing page is the call-to-action (CTA) button, which directs users toward the intended action.
How Is a Landing Page Different from a Homepage?
A homepage presents a broad range of options, products, or services, serving as the main entry point to a website. In contrast, a landing page focuses on efficiently capturing leads, meaning the contact details of visitors.
Unlike a homepage, a landing page does not have a traditional menu. Its key elements include a simple layout, eye-catching design, and concise text that is centered around achieving a single goal or delivering a specific message.
When Should You Use Landing Pages?
Landing pages are created for marketing campaigns, such as showcasing a new product version.
They can also serve as lead magnets, where visitors receive downloadable content in exchange for filling out a form. This form typically requests an email address or other contact details, helping businesses grow their contact list.
How to Create a Landing Page?
Start by asking yourself the key questions: Who is your target audience? Who is your campaign directed at? What is the purpose of your landing page?
The simplicity of a landing page is crucial. Include only the most important information, and ensure the form has just enough fields to capture necessary details. Every clickable element should serve one clear goal, while sections and headlines should guide visitors toward taking action.
To build your landing page, you can use our drag & drop editor. We offer a 14-day free trial, so you can test all our tools and create your first high-converting landing page.
What’s Next for Your Landing Page?
A marketer’s job doesn’t end with publishing a landing page. That’s why, on the Landingi platform, you can optimize your pages using A/B testing and multivariate testing to find the most effective version.
You can also integrate your landing page with external tools you use daily for data analysis, email marketing, social media management, payment systems, and customer relationship management (CRM).
What are Some Examples of Use of Landing Pages?
Creating landing pages can be an excellent complement to email marketing campaigns, encouraging users to take a specific action desired by the page creator. Additionally, the primary function of landing pages is lead generation, meaning they collect contact details from potential customers interested in your offer.
A landing page is often used to gather registrations for courses, training sessions, webinars, or other events.
Since a landing page is a goal-oriented webpage, it effectively presents a specific product or service, making it easier for users to access essential information about your offer. The same content on a homepage could easily get lost among other elements. That’s why a landing page is a powerful tool for marketing strategies focused on achieving a specific result, ultimately helping to increase conversion rates.
How to Create a High-Value Landing Page?
Landing pages can significantly impact website traffic and conversions, but their effectiveness depends on proper design. The layout and content of a landing page should align with its primary goal, so first, define what you want to achieve with it.
Content should be short, clear, and packed with useful information. Avoid lengthy texts and, where possible, use bullet points to highlight key data for easier readability.
Pay special attention to the headline, subheadings, and CTA (call to action). The CTA button must stand out with a contrasting color and size and be placed above the fold to ensure visibility. The CTA text should clearly state what happens after clicking to set the right expectations.
When crafting your landing page, use benefit-driven language to show visitors what they gain by choosing your offer. Additionally, creating a buyer persona can help you better understand your target audience’s needs and expectations, leading to more effective messaging.
What Else Should You Know About Landing Pages?
Lead Magnet
Offer free resources to your leads in exchange for filling out a contact form. You can provide an informational PDF, a discount on one of your products, or a free trial of your service. These incentives are known as lead magnets.
If you want to grow your customer list, consider what valuable content you can share on your landing pages to attract and engage potential clients.
Duplication
If you’re running multiple marketing campaigns at the same time, you may need certain elements or features more frequently than others. Duplicate landing pages to save time and maintain brand consistency across all your destination pages.
Funnels
After capturing visitors’ interest, it’s time to convert them into customers. Connect multiple forms from different landing pages into a sales funnel—a guided path that gradually convinces potential customers to make a purchase.
Funnels are especially useful because they allow you to transfer data from one landing page to another, streamlining the conversion process and improving user experience.