All Posts from the PPC Category

Ever wonder what makes or breaks a PPC campaign? It all comes down to your cost-per-click (CPC)—the key metric that dictates how efficiently your budget is spent. Whether you’re in a low-stakes market or a high-stakes industry like legal services, understanding CPC is crucial to getting the most out of your ad spend. Dive into this guide to uncover how CPC works, why it matters, and how to optimize it for maximum ROI.