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Home Blog 22 Best Lead Generation Form Examples & Tips

22 Best Lead Generation Form Examples & Tips

Struggling to turn website visitors into actual leads? You’re not alone. Think of your lead generation form as the first handshake – a weak or awkward one can mean missed connections and lost opportunities. Want to see how the pros do it? Dive into 22 of the BEST lead generation form examples (plus actionable tips!) that are proven to convert. Get ready for inspiring strategies!
Last updated:
May 9, 2025

Given that lead generation forms – conversion-focused tools used to collect visitor information in exchange for a perceived value, such as a consultation, trial, or downloadable resource – serve as the crucial first step in acquiring leads, the impact of this initial stage in digital marketing strategies cannot be overstated. Ron Karr captures this perfectly, noting that “the way you position yourself at the beginning of a relationship has a profound impact on where you end up” (M. McDermott, What’s the Real Cost of Your Forgotten Leads?, 2020), a sentiment that, for marketers, primarily concerns lead acquisition.

Yes, lead generation (out of digital marketing also known as prospect acquisition) is a crucial aspect of any successful marketing strategy. Ruler Analytics reports that it’s the key goal for 91% of marketers (L. Caveney, 35 Lead Generation Statistics and Trends for 2023). Whether you’re looking to capture potential customers’ information for follow-up or grow your email list, lead generation forms are a vital tool in your arsenal. They provide you with data of your clients in spe, which enables you to prepare well-targeted and effective marketing campaigns.

In this article, we’ll explore the world of lead generation forms, covering what they are, how to measure their effectiveness, as well as best practices for creating them. Finally, we’ll provide you with the following examples of the best lead-generation forms:

  1. Hire with Near (Sales Contact Lead Gen Form)
  2. Similarweb (Registration Lead Gen Form)
  3. Guru Conference (Event Registration Lead Gen Form)
  4. Morning Brew (Newsletter Lead Gen Form)
  5. Mind (Donation Lead Gen Form)
  6. Chetu (Pop-Up Lead Gen Form)
  7. WebFX (Facebook Lead Gen Form)
  8. IDC (B2B Lead Gen Form)
  9. Goldman & Associates Law Firm (Consultation Scheduling Lead Gen Form)
  10. Langbase (Waitlist Lead Gen Form)
  11. The Perfect Loaf (Newsletter Lead Gen Form)
  12. MUSCAT (Quiz-Based Lead Gen Form)
  13. Neoplants (Newsletter Lead Gen Form)
  14. Pippit (Sign-Up Lead Gen Form)
  15. HubSpot (Enterprise Lead Gen Form)
  16. Seuss+ (Gated Content Lead Gen Form)
  17. Neil Patel (Funnel Lead Gen Form)
  18. KlientBoost (Multi-Step Lead Gen Form)
  19. Manhattan Realty Group (Multi-Step Lead Gen Form)
  20. Pete & Pedro (Quiz-Based Lead Gen Form)
  21. Bulkly (Sign-Up Lead Gen Form)
  22. Isabelle Grace (Gamified Lead Gen Form)
Lead Generation

What Is a Lead Generation Form?

The lead generation form is a digital form designed to collect information from individuals who are interested in your products, services, or content.

Typically found on websites, landing pages, or within emails, these forms prompt users to enter their contact details, such as names, email addresses, phone numbers, and more. The primary goal is to turn anonymous website visitors into leads that can be nurtured and eventually converted into customers.

Design forms that actually convert! Start building lead-gen pages with Landingi today.

How Do You Measure the Effectiveness of a Lead Generation Form?

The greatest potential in measuring the effectiveness of a lead generation form lies in A/B testing tools. Convert’s report states that the average increase in CR after implementing changes based on A/B testing results (only those that reached statistical significance) is 61% (D. D. Hutt, 42 Conversion Rate Optimization and A/B Testing Stats For 2022).

Yes, measuring the effectiveness of your lead generation forms is essential to understanding how well they are performing. Key metrics to consider include:

  • Conversion Rate, showing the percentage of visitors who complete the form compared to the total number of visitors who view it.
  • Cost per Lead, a metric that calculates the cost associated with acquiring each lead through your form, factoring in ad spend and other expenses.
  • Form Abandonment Rate, showing the number of users who start filling out the form but leave before completion.
  • Quality of Leads, a metric that assesses the quality of leads by analyzing how many eventually convert into customers or take desired actions.
  • Lead Source, a metric that determines which channels or sources generate the most leads through your forms.

Forms that work start here! Experiment with various form to find best-performing one!

What are the Best Practices for Creating Lead Capture Forms?

The best practices for creating lead capture forms involve ensuring simplicity, persuasiveness, mobilefriendliness, transparency, and strategic placement. Therefore, creating effective lead capture forms requires careful planning and execution.

Use the following advice as your checklist while creating your next lead gen form:

  1. Keep it simple and ask for only essential information to minimize friction and increase conversion rates.
  2. Use clear and compelling copy, craft persuasive headlines, and form labels that convey the value of what users will receive in exchange for their information.
  3. Ensure your forms are mobilefriendly to accommodate users on various devices.
  4. Leverage progressive profiling for returning visitors and collect additional information gradually over time rather than overwhelming them with a lengthy form.
  5. Ensure privacy and build trust by including a privacy statement to reassure users that their information will be handled securely and transparently.
  6. Conduct A/B tests and experiment with different form elements, layouts, copy, and placements to optimize for higher conversions.

According to HubSpot, “Lead-capture forms gather information from potential customers in exchange for an offer or a piece of content” (S. Goliger, The 7 Best Practices for Building Fantastic Lead-Capture Forms, 2022). It’s true, but it works well only if the form is properly designed and the offerings behind it are relevant to your audience.

How to Optimize Lead Gen Form?

To optimize your lead generation forms further, use smart fields, add social proof elements, implement conditional logic, and enable autofill options. Let’s delve into why these tactics are so effective:

Smart Fields

Imagine returning to a website and being asked for the same information you’ve already provided. Frustrating, right? Smart fields solve this. They recognize returning visitors and dynamically adjust the form, either pre-filling known information or hiding fields that have already been completed. This creates a smoother, less repetitive experience, increasing the likelihood of conversion. Think of it as the website remembering your preferences and making the process more efficient.

Social Proof Elements

People are inherently influenced by the actions and opinions of others. Incorporating social proof into your lead gen forms can significantly boost trust and encourage completion. This can take various forms:

  • Testimonials
  • Client Logos
  • Statistics
  • Trust Badges

Seeing that others have found value in your offering can be a powerful motivator for new leads.

Conditional Logic

Generic, one-size-fits-all forms can feel impersonal and overwhelming. Conditional logic allows you to create dynamic forms that adapt based on the user’s previous answers. For example, if a visitor is interested in a specific service, subsequent questions can be tailored to gather more relevant information about that service. This makes the form feel more relevant and less intrusive, improving the user experience and the quality of the leads you collect.

Auto-Fill Options

Auto-fill options streamline the form completion process by allowing users to quickly fill in fields with information stored in their browsers. This reduces friction, minimizes typing errors, and ultimately leads to higher completion rates. It’s about making it as effortless as possible for interested individuals to provide their information.

Streamline your form optimization efforts and boost productivity through a dedicated Form Builder.

22 Best Lead Generation Form Examples

Best lead generation forms differ from each other depending on their goal and industry as well. Thus, it’s reasonable to present a few different examples for various marketing purposes. With such a little disclaimer, let’s kick things off!

#1 Hire with Near

One of the most effective sales contact lead generation forms is by Hire with Near – just for a smart trick accelerating communication.

A study based on 650.000 Formstack forms found the conversion rate for contact forms to be about 1% (H. Pun, What Is the Average Conversion Rate? The New Data Will Surprise You).

One reason for this is that it typically takes ages from the time the form is filled out to when some value is received by a user. Hire with Near aims to shorten this process by asking for information in the contact form that would otherwise be sought in later communication. This is one of a few cases where it’s unwise to limit field numbers.

On the flip side, the said landing page lacks some visuals to drive a positive vibe and leverage user experience.

Turn form views into real leads! Create optimized lead capture pages with Landingi.

#2 Similarweb

Registration forms are also popular lead generation tools, and Similarweb’s one is an excellent example of this form type, due to the reduced number of fields and simplicity.

These forms typically feature a clean layout and intuitive fields that make the registration process quick and painless, encouraging higher completion rates.

In Omnisend’s research, the signup rate for one-field sign-up forms reached 7.5%, while forms with more fields didn’t even come close to the 5% level (B. Meyer, The best signup forms for high conversions, 2022). Similarweb probably knows it well, as we can deduce it from the example below:

The subheadline (“No credit card required”), conveying additional value, is another smart trick to increase conversions. However, the font used is too small, and the key message may be overlooked.

#3 Guru Conference

A great example of a high-converting event registration lead generation form is – because of its outstanding design – the one by Guru Conference.

Forms of that kind should be appealing to evoke positive emotions around the event. That way, an event may seem more inviting and accessible to the hesitant. Have a look at this fresh, vivid design below, made up of vibrant elements, fonts, and shining colors.

Also, the copy is well-considered and polished. It emphasizes that no-cost participation is the award for filling in such a long form. Apart from this clever incentive, it utilizes a sense of urgency (“space is limited”).

So where are shortcomings? Almost all the fields are required. Someone who objects to just one field will not fill in the form at all! In the case study described by Econsultancy the non-mandatory form resulted in a 31% higher conversion of visitors to leads, with these leads being more likely to make purchases (J. Rondeau, How to optimize your lead generation forms: three case studies, 2013).

Info: In Landingi, you have at your disposal a ready-to-use form builder, which allows you to choose a design fitting your needs and then personalize it with style elements, fields, checkboxes, additional options like autoresponder, etc.  

#4 Morning Brew

This example showcases a powerful newsletter lead generation form created by Morning Brew. Sometimes, conciseness is the key!

In the case of a newsletter, it’s essential to ensure the form is short, asking only for necessary information like name and email to reduce friction and increase completion rates. Additionally, it’s important to clearly communicate the value the subscriber will receive, such as the type of content, frequency of emails, and any exclusive benefits.

Check the following example by Morning Brew. Note that instead of highlighting news-sharing, they will communicate why the shared news may be valuable for subscribers. Good job!

One thing to be improved is the overall design.

Marketing Experiments reports that 46% of marketers are sure that form layout influences its conversion rate (E. Giles, The 50 Best Landing Page Statistics That Help Drive Conversions, 2020).

It’s good that the layout below is clear, but it could gain more if discreetly enriched with some visuals.

#5 Mind

The best donation lead generation form is by Mind, which exploited a clever rule saying “Limit typing to the max!”.

Creating an effective donation form is always a hard nut to crack. A study conducted by Formstack revealed that the average conversion rate for them in 2014-2015 was 4-7%, while the overall CR for lead gen forms benchmarked the same way hit 7% (A. Nanji, Conversion Benchmarks for Seven Types of Online Forms).

To tackle it, Mind divided the process into two stages using a multi-step form. But does it actually work?

Well, Venture Harbour reports an optimization case based on changing a basic WordPress contact form to a multi-step one. CR increased from 0.96% to 8.1%, which translates into a 743% rise in leads. In the other case, they changed the simple form to a multi-step “tool-like” form, and the conversion rate increased over three times, from 11% to 46% (M. Taylor, Why Multi-Step Lead Forms Get up to 300% More Conversions, 2023).

Also, it’s noteworthy that in the Mind’s form, the first step doesn’t require typing anything. All information is entered with just a few clicks into the appropriate fields.

One thing to improve is the main CTA color. It’s the same as that of the selected boxes, which makes it hardly visible.

#6 Chetu

Let’s take a look at the pop-up lead generation forms. One of the best in this category is by Chetu, who rely on incentives and well-elaborated CTAs.

The average conversion for pop-ups is around 3% (S. Edwards, On-Screen Pop-Ups: Annoying, But Are they Effective?, 2022). Yeah, sounds poor, yet there are a few ways to rise above it.

This pop-up offers an incentive or free resource in exchange for data. Wisepops’s research proved that popups that include images converted 4.96% of visitors, while the ones without them had a CR of 2.85% (P. Lawrowski, Popup Statistics: Wisepops Research [513M Displays]). These lessons have been learned by Chetu:

Ready to grow your list? Create stunning pop-up forms with Landingi in minutes.

#7 WebFX

Another not-so-popular type is the Facebook lead generation form (tough absent on Facebook!), and WebFX made great use of it.

Forms on Facebook allow businesses to create customizable questionnaires directly on the platform, which can be attached to their ads or posts. When users click on these forms their contact information can be pre-populated based on their Facebook profile data, making it easy for them to sign up for more information, offers, and other business-related inquiries. This is the main advantage of FB forms compared to ones from websites or landing pages.

Nevertheless, the tool is still rarely ever used. Look at the WebFX form below, which is displayed after clicking the CTA button on their FB profile. The link redirects users to their site. Wouldn’t it be easier to have that form appear right on Facebook? Of course, it would, so businesses can use Facebook Lead Ads to capture information directly within the platform, eliminating the friction of navigating to an external website.

#8 IDC

One of the top B2B lead generation forms was made by IDC, as they successfully avoided distractions, particularly disliked by B2B clients.

B2B companies make business decisions based on data and previous in-depth research, so they typically don’t need bells and whistles on landing pages. Instead of a flood of visuals and unnecessary distractors, it’s good to keep things as simple as possible, like in the following example by IDC:

Another plus is that there is no telephone number field. Some studies showed that including it in the form may cause an increase in the abandonment rate of 37% (Deeksha A., How to improve a contact form for more conversion?, 2019).

The weak spot is that the form is a bit too large, and it surpasses the fold line. Furthermore, one or two fields can easily be removed.

Pro-Tip: Such a raw layout without exposing the uniqueness of the product may work only if the potential client has been carefully nurtured.  MarketingSherpa states that 73% of leads are not ready to buy (D. Kirkpatrick, The Complex Sale: Lead scoring effort increases conversion 79%, 2012), and this is why they won’t convert, even if the form is properly arranged.

#9 Goldman & Associates Law Firm

Another great example is a legal consultation lead generation form demonstrated by Goldman & Associates. It uses a proven technique: “Eliminate uncertainty with real-time scheduling.”

Creating an effective lead generation form for legal services is especially challenging. Legal services are high-stakes and time-sensitive, yet users often abandon forms due to complexity or unclear outcomes.

Goldman & Associates combines two strategies in one interface: a multi-step form with built-in appointment scheduling. The process begins with a calendar to select the date and time, providing instant feedback on availability. This removes the ambiguity that typically discourages users from submitting legal inquiries. After choosing a time, users move on to a short form with only essential fields: name, phone, email, and a brief case description.

To enhance such forms further, firms should pre-fill contact details for returning users and offer reminders via text or email.

#10 Langbase

The next example showcases a wishlist registration form, which is a perfect lead generation tool. Waitlist forms often serve startups and pre-launch platforms where early traction is vital.

Langbase’s form displays a bold CTA – Join the waitlist – reinforced by credibility: 16K developers already joined. This is an example of bandwagon framing, a persuasion technique proven to increase conversions in scarcity-based offers. What makes this form effective is its single-field entry, asking only for an email, which lowers friction and maximizes speed.

#11 The Perfect Loaf

The Perfect Loaf runs a great newsletter subscription lead gen form. Food blogs face a unique challenge: standing out in a saturated content space while convincing users to subscribe. The Perfect Loaf solves this by blending authority, clarity, and desire.

This form is effective because it starts with a clear, results-oriented headline followed by hard social proof (122k+ bread lovers). The CTA is framed with zero risk – “No spam. Just bread”, while brand credibility is reinforced by logos of major publishers.

A single email field simplifies action, but there is also space for improvements – adding a preview of what the user will receive (e.g., “3 free recipes on sign-up”) would further encourage users to submit.

Turn curiosity into conversions! Build landing pages with forms that convert – only on Landingi.

#12 MUSCAT

Make it personal, make it rewarding… Let’s take a look at a quiz-based lead generation form by MUSCAT.

This form stands out by turning the signup process into a fun, interactive style quiz that matches users with ideal eyewear based on face shape and fashion preferences. Instead of asking for data upfront, MUSCAT builds engagement first, guiding users through visual questions.

This type of lead-gen form provides a personalized experience – the questions create a feeling of individual attention, increasing emotional involvement. Another aspect that impacts reduced bounce rates is delayed gating. The form holds off on asking for personal data until value has been built.

MUSCAT’s form is effective because it doesn’t feel like a form. It feels like a helpful tool. For similar brands, combining product personalization with reward-based CTAs and progressive data collection is a proven way to increase conversions without pressure.

#13 Neoplants

Check out another newsletter form, this time by Neoplants. What makes it work? Real people, real tone, no friction.

This form builds trust through authenticity. A real team photo paired with friendly, informal copy makes the signup feel human and inviting. It’s simple, clear, and quick to complete – just name, email, and location.

#14 Pippit

Pay attention to Pippit’s high-converting signup form – it combines clarity, speed, and incentive to great effect.

Pippit’s onboarding form stands out by immediately framing the value, followed by three punchy bullet points outlining core benefits. This is a textbook example of value-first communication. The entire left panel builds curiosity and confidence before a user even considers logging in.

But the real conversion driver is the frictionless multioption login. Users can get started in seconds via Google, email, or social media platforms like TikTok, Facebook, or the CapCut App. There is no manual form-filling, no delays, just one click.

#15 HubSpot

This enterprise lead gen form by HubSpot gets it right — it informs, qualifies, and converts in one go.

Targeting high-value B2B leads, the form supports gated registration for a live three-part masterclass. The surrounding copy does the heavy lifting. It outlines pain points and follows up with promised outcomes. It’s clear this event is tailored to senior marketing teams seeking practical change, not just theory.

It’s a great example of how enterprise forms can collect critical data while still offering real value, turning lead capture into a credible touchpoint for decision-makers.

#16 Seuss+

Gated content is one of the most effective lead generation methods, and Seuss+ knows how to make use of it. Their lead-gen form is well-positioned on the page. This way, they deliver value upfront while capturing qualified leads with minimal friction.

The form itself is short and to the point. With just four fields (name, email, and company), it avoids overwhelming the user while still collecting key B2B data.

This is a textbook example of effective gated content: well-positioned, clearly written, and built to qualify leads without adding resistance. It’s perfect for B2B service providers targeting technical or regulated industries.

Capture more leads with smarter forms! Use Landingi to launch high-performing campaigns.

#17 Neil Patel

Neil Patel’s form is a strong example of how lead gen forms can become part of the product experience itself – helpful, non-pushy, and goal-oriented.

Rather than asking for contact info upfront, it opens with a simple question: What is the URL of your website? That’s it. This low-friction start signals immediate value, without feeling like a sales trap. Users are promised a clear payoff in exchange for minimal effort (just 5 quick questions).

The approach builds momentum. As users engage, they’re gradually guided through a funnel while receiving relevant, real-time insights. However, the goal is to convert leads, and Neil Patel’s form also allows for lead segmentation. Asking qualifying questions in later steps enables lead segmentation based on their needs and potential value, allowing for more targeted follow-up and higher conversion rates.

#18 KlientBoost

KlientBoost’s form hooks users with a smart blend of proof and personalization.

By offering a free marketing plan based on data from 250+ clients, it builds instant credibility. Instead of asking for contact info, it starts with a simple question: What are your goals? That small interaction turns passive visitors into active participants.

This form is fast, focused, and makes users feel like the plan is made just for them.

#19 Manhattan Realty Group

This online form by Manhattan Realty Group uses a decisionfirst approach to filter intent fast and guide users efficiently.

Instead of starting with a generic form, it opens with a simple, binary question: Rent or Buy? This approach reduces overwhelm, engages users immediately, and sets a clear path for tailored next steps, improving both user experience and lead quality.

The three elements that make this form effective are:

  • Microconversion design, where a single, low-friction action builds commitment and momentum.
  • Intent segmentation, where users are filtered early, allows for personalized follow-up and relevant listings.
  • Clear, actiondriven layout which draws focus, making the decision easy and fast.

This type of multi-step form is ideal for real estate sites or platforms with multiple audience types. It turns the form into a guided journey rather than a blank wall of fields.

#20 Pete & Pedro

This example showcases another quiz-based form, this time by Pete & Pedro, which follows the same winning formula as MUSCAT: personalize first, capture later.

Users start with a quick grooming quiz, creating engagement before being asked for their email. The 15% discount sweetens the deal and adds urgency. The key is that this type of form feels helpful, not salesy, and trades answers for instant value.

#21 Bulkly

The following form by Bulkly nails it with a bold offer and playful persuasion.

It’s an excellent example of how to combine fast benefit, smart humor, and zero friction within a simple yes/no form to increase conversion. It promises instant value – importing 100 past Buffer updates – with just one click. The kicker? A witty opt-out button that makes saying no feel silly.

#22 Isabelle Grace

The last example showcases a gamified lead gen form from Isabelle Grace that turns email capture into an interactive, fun experience that boosts engagement and conversions.

Instead of a static discount code, the brand uses a “Spin to Win” wheel mechanic, offering users a chance to win rewards just by entering their email. This not only adds excitement to the signup process but also taps into the psychology of variable rewards, a technique proven to increase user participation. Note that this form provides a subtle opt-out option with the messaging “No, I don’t feel lucky,” which gives users an easy way out without adding pressure, making the experience feel optional rather than forced.

This approach proves particularly successful for direct-to-consumer e-commerce brands, notably within the beauty, fashion, and accessories sectors. It illustrates how a simple form can be transformed into an engaging and enjoyable brand interaction.

How to Create a Lead Generation Form?

To create a lead generation form on your landing page and make your campaign truly effective, use Landingi’s Form Builder. This built-in feature simplifies the entire process of designing, customizing, and integrating high-converting forms without needing any coding expertise.

Ready to grow your list? Create optimized lead capture pages with Landingi.

1. Add Form and Start Editing

Add a form and click it to start customization. You can use the context menu to change its size and position on the page quickly. The toolbar on the right side gives you more customization options. You can choose the form settings, styles, or use the following options to change the typography, background, or adjust labels.

2. Design the Form

If you are unfamiliar with the form design, you can choose its style from the gallery. Landingi offers ready-made form styles – vertical and horizontal. Each form design is customizable, so you can easily adjust its colors and fonts to your page pattern and brand’s visual identity.

You can also add a pre-designed form section by choosing one of the available templates.

Adding Form Section in Landingi
Drag and drop the Section Widget and choose a form template – all of them are fully customizable.

3. Modify Form Settings

Once your form design is ready, enter form settings from the context menu or the toolbar. You can modify form fields, set email integration, choose external tools integrations, set the next action, and the autoresponder.

Form Fields

Click Form fields to add your own or change the predefined ones. Then click the selected field to access its settings.

Email Integration

In the Email integration tab, you can enter your email address to send leads. Another option is to integrate your form with an external tool.

Integrations

If you’re using other platforms and want to connect them with your landing page form, head over to the Integrations tab. You’ll find direct integrations available within Landingi there.

Next Action

Then, choose the action after form submission. You can display a thank you page for users (you can customize it in the editor) or redirect them to any URL or another landing page.

Autoresponder

To automate communication, set the autoresponder – you can personalize your messages using lead data.

What Types of Forms Generate Leads?

The main types of forms that generate leads include contact forms, registration forms, newsletter signup forms, event registration forms, donation forms, popup forms, and social media lead generation forms. Each serves a specific goal – capturing emails, qualifying prospects, or offering incentives. The choice of form depends on your specific goals and target audience.

High-converting forms are short, value-driven, and ask only for essential information. Forms with progress indicators or personalized outcomes (like quizzes or planners) often perform best by engaging users before requesting contact details.

Don’t just collect data – convert it! Build lead-focused forms and pages with Landingi.

When Is Splitting a Form into a Funnel a Better Option?

Splitting a form into a funnel is a better option when you want to increase completion rates by reducing cognitive load and improving user flow. Choosing a funnel-type or a multi-step form can be a better option in several situations:

Complex Information Gathering

When collecting a substantial amount of information from leads, breaking the form into multiple steps can make it more manageable for users. Users might be more willing to start a process if it appears shorter, and you can gather additional details progressively.

Improved User Experience

Long, single-page forms can be daunting and may discourage users from completing them. A multi-step funnel with clear progress indicators can create a sense of accomplishment and engage users.

Higher Conversion Rates

Sometimes, multi-step forms can lead to higher conversion rates than longer, single-page forms. Users are more likely to complete shorter forms and may be more invested as they progress through each step.

Qualification and Segmentation

Multi-step forms can help segment your leads more effectively. By asking specific qualifying questions in different steps, you can route leads to the appropriate sales or marketing funnels based on their responses.

Reduced Form Abandonment

Users who begin filling out a form but don’t complete it (form abandonment) can be encouraged to proceed by splitting the process into smaller, more manageable steps. You can also send reminders for users who abandon the form mid-process.

Personalization

Multi-step forms enable you to provide a more personalized experience. Based on the responses provided in earlier steps, you can dynamically adjust subsequent questions, tailoring the interaction to each user’s needs and interests.

Mobile Optimization

Long forms can be particularly challenging to navigate on mobile devices. A multi-step approach can enhance the mobile user experience by breaking the process into smaller, mobile-friendly steps.

Data Validation

Multi-step forms can incorporate data validation at each step, reducing the likelihood of users submitting incorrect or incomplete information.

However, it’s important to note that not all forms require a multi-step approach. For simpler lead capture forms with minimal fields, a single-page form may be more appropriate and less likely to deter users. The decision to split a form into a funnel should be based on factors such as the amount of information needed, user experience considerations, and your specific lead generation goals.

What Is a Good Conversion Rate on a Lead Generation Form?

A 10-20% conversion rate is generally considered a good benchmark. However, the ideal conversion rate for lead generation forms can vary depending on factors like industry, audience, and form complexity. Continuous optimization efforts can improve this rate over time.

From examples to execution – build better lead gen forms with Landingi now.

Inseparable Duo: Lead Generation and Landing Pages

Lead generation forms and landing pages are indispensable tools for businesses and marketers seeking to capture valuable information from potential customers. These dedicated web pages, designed with a clear and focused purpose, offer a tailored approach that maximizes the chances of converting visitors into leads. By following best practices, optimizing your forms and landing pages, and leveraging examples of successful lead generation forms, you can enhance your lead generation efforts and ultimately drive more conversions.

Remember that constant testing and refinement are vital to ensuring your forms and landing pages remain effective in a rapidly changing digital landscape. Landing pages, in particular, offer a strategic choice for lead generation, providing a seamless and targeted user experience. Customizing landing pages to align with your specific goals and target audience can significantly enhance your lead-generation efforts and overall marketing success. This is why it is so important to choose the right tool. The better the builder you bet on, the better will be your outcomes (traffic, leads, purchases, etc.).

In Landingi, you can build pages at scale using tons of conversion-driven templates and customize them with images, videos, pop-ups, counters, sliders, or almost whatever you like. You may also use a built-in Form Builder, which allows you to create customizable forms for data collection (leads), feedback, downloads, etc. And at the top of it, you can measure the effects of your marketing campaigns with dashboards, A/B tests, and EventTracker (the perfect counterpart to Google Analytics for landing pages), which allows you to determine what yields the best results and make decisions rooted in data.

Try Landingi for free!

TABLE OF CONTENT
Authors

Tomasz Gałecki

Customer Success Specialist

Tomasz Galecki is a customer success specialist with over 3 years of experience in digital marketing, content creation, and landing pages.
See all articles
Martyna Targosz

Martyna Targosz

Content Writer

Martyna Targosz is a marketing content expert with over 3 years of experience in digital marketing. She specializes in landing page creation and conversion optimization.
See all articles
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