An SEO tool is any software that helps marketers improve their website’s visibility in search engines. These tools help with keyword research, content creation, technical optimization, backlink tracking, and performance monitoring. Whether you’re analyzing competitors, crafting better blog posts, or resolving crawl issues, SEO and its tools are indispensable.
According to data from the Content Marketing Institute and MarketingProfs, 78% of B2B marketing specialists use SEO research tools while working on their content. And it’s not just about having tools – it’s about picking the right ones for the job. This article compares the 16 best SEO tools in 2025, explaining exactly what each one does best.
What is an SEO Tool?
An SEO tool is software that helps digital marketers and website owners research, implement, monitor, and improve their visibility in search engines. These tools cover every stage of the SEO process – from discovering profitable keywords and tracking how your pages rank, to analyzing backlinks, optimizing content, and auditing technical website issues.
Some SEO tools are highly specialized. For example, one might focus entirely on technical SEO by crawling your site for broken links and indexing problems, while another might help you optimize individual blog posts for better keyword relevance. Other platforms offer a full suite of SEO capabilities in one dashboard, allowing you to manage keywords, competitors, backlinks, and content all together.
SEO tools come in both free and paid versions. Free tools like Google Search Console give you direct insights into how your site performs on Google. Paid tools often add richer features like competitor analysis, advanced keyword research, and AI-powered content recommendations.
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What is the Best SEO Tool?
The best SEO tools are Ahrefs, Semrush, Surfer SEO, Google Search Console, Screaming Frog SEO Spider, AccuRanker, BrightLocal, TubeBuddy, MarketMuse, Byword, Ubersuggest, Wix SEO Wiz, Rank Math, eRank, Plug In SEO, and Yoast WooCommerce SEO. Each is ideal for different tasks such as keyword research, audits, content optimization, or platform-specific SEO.
There isn’t a single tool that fits every use case. The best SEO tool depends on what you’re trying to achieve – whether it’s ranking higher for target keywords, fixing technical issues, analyzing competitors, or scaling content creation. Here’s a breakdown of recommended search engine optimization tools by category:
For beginners:
Ubersuggest and Wix SEO Wiz are easy to navigate and cover the basics without overwhelming you. Rank Math is another good choice for WordPress users who want a more complete plugin with minimal configuration.
For keyword tracking:
AccuRanker provides precise, fast updates for keyword rankings with powerful reporting options. Ahrefs and Semrush also include reliable rank tracking as part of their broader toolsets.
For SEO audits:
Screaming Frog SEO Spider excels at technical SEO, crawling your website the way search engines do and finding on-site issues. Semrush also includes a site audit tool that’s integrated with its broader platform.
For competitor research:
Ahrefs and Semrush offer some of the best competitor intelligence tools. You can see which keywords your competitors rank for, who links to them, and how their traffic breaks down by channel.
For content optimization:
Surfer SEO is ideal for writing pages that rank well. It gives data-backed suggestions based on what’s currently performing in search results. MarketMuse supports more strategic planning and content clustering, using AI to identify topic gaps.
For free SEO tools:
Google Search Console is essential for performance tracking, indexing reports, and technical alerts – all straight from Google. It pairs well with other free tools like Google Analytics and Google PageSpeed Insights.
For local SEO:
BrightLocal is purpose-built for managing citations, local rankings, and reviews across multiple locations. It’s especially valuable for businesses focused on geographic visibility.
For programmatic SEO:
Byword and Landingi are strong options. Byword automates long-form content creation from a list of keywords, while Landingi’s Programmatic Landing Pages feature lets you quickly deploy and scale landing pages built for organic visibility.
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What Makes the Best SEO Tool?
The best SEO tools stand out because they offer accurate data, are easy to use, fit specific business needs, and provide real value for their price. They help marketers perform essential tasks like keyword research, technical audits, and performance tracking efficiently and reliably.
When evaluating and testing SEO tools, it’s important to first look at data accuracy. Reliable keyword volumes, backlink reports, and audit findings are essential for making informed decisions. Usability matters too – an SEO tool should feel intuitive, even if it offers advanced features.
The tool’s feature set is another key factor. Some tools specialize in one area, while others provide a complete SEO suite. The best choice depends on whether you need deep specialization or a broader set of functions.
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Pricing also needs to be considered carefully, not just based on the monthly fee, but also any limits, add-ons, or hidden costs that could affect long-term value.
It’s also important to choose tools that are regularly updated. SEO changes quickly, and using software that evolves with new algorithm updates, new data integrations, and improved features makes a real difference over time.
Top 16 SEO Tools Compared
Top search engine optimization tools like TubeBuddy, Byword, Landingi, Ahrefs, AccuRanker, BrightLocal, Surfer SEO, Semrush, Screaming Frog, Ubersuggest, MarketMuse, Google Search Console, Wix SEO Wiz, Rank Math, eRank, Plug In SEO, and Yoast WooCommerce SEO each serve a distinct role in optimizing for search. Some help you scale content or landing pages across hundreds of keywords, while others fine-tune technical performance, track keyword positions, or simplify SEO tasks for platforms like WordPress, Shopify, or Etsy.
This section breaks down what each tool does best, who it’s most useful for, and what kind of investment to expect. From freemium options like Google Search Console and Ubersuggest to premium platforms like AccuRanker and MarketMuse, you’ll get a clear sense of where each tool fits into a broader SEO workflow. Use it to find the right tools to expand your agency’s capabilities, improve an internal process, or build your skills from the ground up.
Below is a quick comparison of the top 16 SEO tools in 2025, showing what each tool is best for, its standout feature, and its starting price.
| Name | Best For | Top Feature | Pricing |
|---|---|---|---|
| TubeBuddy | YouTube SEO | A/B testing for thumbnails & titles | Freemium, from $4.99/mo |
| Byword + Landingi | Programmatic SEO | AI content at scale + landing pages | Byword: from $99/mo + Landingi: freemium, paid plans from $49/mo |
| Ahrefs | Keyword Research | Huge keyword database and competitor analysis | From $29/mo |
| AccuRanker | Rank Tracking | Fast, reliable rank refreshes | From €129/mo |
| BrightLocal | Local SEO | Local citation & review management | From $39/mo |
| Surfer SEO | Content Optimization | Real-time editor | From $99/mo |
| Semrush | SEO Analysis | Comprehensive all-in-one SEO platform | Freemium, from $139.95/mo |
| Screaming Frog | Technical SEO | Comprehensive site crawler | Free (limit), $259/year |
| Ubersuggest | Small Business | User-friendly SEO toolkit | Freemium, from $49/mo |
| MarketMuse | AI SEO | Topic modeling & content briefs | Freemium, from $99/mo |
| Google Search Console | Free SEO Tool | Search performance and indexing data | Free |
| Wix SEO Wiz | Wix Websites | Built-in SEO checklist | Free |
| Rank Math | WordPress | Schema and keyword optimization | Freemium, from $6.99/mo |
| eRank | Etsy Sellers | Etsy keyword research | Freemium, from $5.99/mo |
| Plug In SEO | Shopify Stores | Auto-detect SEO issues | From $29.99/mo |
| Yoast WooCommerce SEO | WooCommerce | Product-rich schema markup | $79/year |
1. Best SEO tool for YouTube: TubeBuddy
TubeBuddy is the best SEO tool for YouTube because it gives creators everything they need to optimize their videos for search directly within the YouTube interface. It supports keyword research, tag optimization, A/B testing of thumbnails and titles, and bulk processing of metadata – all within a browser extension.
The tool is officially certified by YouTube and integrates seamlessly with your channel, offering real-time suggestions that help boost video rankings. One of its standout features is thumbnail and title A/B testing, available in higher-tier plans, which lets you experiment and track what performs best over time.
This tool is ideal for creators focused specifically on YouTube, not those looking for broader website SEO features. But if video visibility is your goal, TubeBuddy is a straightforward, budget-friendly choice that gets the job done well.
The platform’s interface is functional, though some users may find it slightly outdated compared to more modern tools.
TubeBuddy pricing:
TubeBuddy follows a freemium model. The basic version is free, and paid plans start at just $4.99/month. While the free plan covers the essentials, most advanced tools (like bulk updates and thumbnail testing) are only available in higher-tier subscriptions.
2. Best SEO tool for Programmatic SEO: Byword and Landingi
Byword and Landingi are the best tools for programmatic SEO because they help scale content creation and publishing across hundreds or thousands of pages – something that’s nearly impossible to do manually.
Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords. It’s built for volume, allowing teams to create and publish hundreds of pages quickly using GPT technology. This makes it a smart solution for targeting long-tail keywords at scale. The interface is built for bulk content management, and the output is often comparable to human-written first drafts for SEO purposes.
While it excels at producing large amounts of content, it’s not a complete SEO suite – it doesn’t offer features like backlink tracking or technical audits. Also, AI-generated text usually needs refinement to ensure accuracy and uniqueness.
Byword pricing:
Plans start at $99/month, which includes 25 articles and 25 research reports. The pricing can climb for higher usage, which makes it better suited for agencies or larger teams with clear SEO strategies in place.
Landingi, on the other hand, approaches programmatic SEO from a landing page angle. With its Programmatic Landing Pages feature, you can efficiently generate and manage hundreds of SEO-friendly landing pages based on dynamic templates and data inputs. This is especially helpful for campaigns targeting location-specific or product-specific terms.
Landingi’s advantage lies in its ability to simplify the process of creating well-structured, indexable pages at scale, without needing a developer. It’s a practical alternative to custom-coded solutions and works well for businesses that want to grow organic traffic through scalable page creation.
Together, Byword and Landingi cover two powerful sides of programmatic SEO: one focused on article content, and the other on landing page creation.
3. Best SEO tool for Keyword Research: Ahrefs
Ahrefs is the best SEO tool for keyword research thanks to its massive keyword database, high data accuracy, and deep competitive insights. It’s used by agencies, in-house marketers, and SEO professionals who need reliable data to find ranking opportunities and evaluate competitors.
Ahrefs’ Keywords Explorer tool gives you detailed key metrics like search volume, keyword difficulty, click-through rate, and a wide range of related keyword suggestions. It supports over ten search engines, not just Google, and the platform’s data is considered among the most accurate in the industry. You can also analyze what keywords your competitors rank for, which pages bring them the most traffic, and which backlinks support their rankings.
What sets Ahrefs apart is that keyword research is only one part of what it offers. It’s a full SEO suite that also includes a site audit tool, content explorer, rank tracker, and backlink analysis. This makes it easy to go from keyword discovery to implementation and performance tracking without switching platforms.
The depth of features means there’s a learning curve, especially for those new to SEO, and the pricing may be a stretch for very small teams or solo marketers. Still, if keyword research is a priority, and you want to back it with accurate, actionable data, Ahrefs remains one of the most powerful tools available.
Ahrefs pricing:
Pricing starts at $29/month for the Starter plan, though most features unlock in higher tiers beginning at $129/month. While the platform doesn’t offer a traditional free trial, users can access limited tools through Ahrefs Webmaster Tools.
4. Best SEO tool for Keyword Ranking Reports: AccuRanker
AccuRanker is the best SEO tool for keyword ranking reports because it delivers highly accurate, up-to-date position tracking with one of the fastest refresh rates in the industry. It’s designed for SEO professionals and agencies that need reliable rank data, clear reporting, and easy integrations.
The platform tracks keyword rankings on Google and other major search engines, offering daily updates – or even on-demand refreshes. You can monitor performance across desktop and mobile, view historical trends, and see how SERP features (like featured snippets) impact visibility. The reporting interface is clean, visual, and easy to interpret, which makes it ideal for client work or internal reporting.
AccuRanker also integrates with tools like Google Analytics and Google Data Studio, allowing users to build white-label reports or dashboards without switching between platforms.
Unlike broader SEO platforms, AccuRanker focuses purely on rank tracking. It doesn’t offer keyword research, site audits, or backlink tools, so you’ll likely use it alongside other SEO software. But for those who need fast, accurate keyword ranking data, it’s one of the top choices available.
AccuRanker pricing:
Pricing starts at €129/month for tracking up to 1,000 keywords. The tool scales for larger keyword sets, but the cost increases with volume – so while it’s incredibly precise, it may be better suited to businesses that track SEO performance in detail or manage multiple clients.
5. Best SEO tool for Local SEO: BrightLocal
BrightLocal is the best SEO tool for local SEO because it’s built specifically to help businesses improve their visibility in local search results. It brings together all the tools needed to manage local listings, monitor online reviews, audit citations, and track rankings for location-specific keywords.
This platform is particularly effective for businesses with one or more physical locations. It lets you manage your Google Business Profile data, find and fix local citations, and see exactly how your business ranks in map packs and local organic results. It also tracks reviews from major platforms, giving you a centralized way to monitor reputation and respond where necessary.
BrightLocal’s reporting is detailed but easy to understand, making it a good fit for agencies managing multiple clients or businesses with several locations. You get visibility into how each location is performing in local search and what can be improved.
While it’s highly focused and practical for local SEO, it doesn’t cover the full range of organic SEO features like backlink audits or deep content optimization. Citation data can occasionally lag and may require manual checks, and some users might want more advanced analytics than what the platform currently offers. Still, for managing the local side of SEO, BrightLocal is hard to beat.
BrightLocal pricing:
Plans start at $39/month, with a 14-day free trial available. Compared to larger enterprise solutions, BrightLocal offers great value and enough flexibility for both small and medium-sized teams.
6. Best SEO tool for Content Optimization: Surfer SEO
Surfer SEO is the best tool for content optimization because it analyzes what already ranks and gives clear, data-backed guidance to improve your own pages. It’s built for marketers, editors, and writers who want to create content that performs better in search by aligning with real-time SERP data.
Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The content editor scores your writing in real time based on how well it aligns with the top pages for your target keyword, including suggestions for related terms, headings, and structure, making it easier to stay focused on what matters for SEO while writing. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.
It combines several tasks (keyword research, SERP analysis, and on-page optimization) in one place, which helps streamline workflows for individuals and teams. Many users find it more accessible and affordable than enterprise content platforms, and it’s especially effective when the goal is to improve rankings for specific blog posts, articles, or product pages.
While the tool’s suggestions are generally solid, they can occasionally be too rigid or suggest keywords that don’t fit the tone or intent of your page – so human judgment is still needed.
Surfer SEO pricing:
Pricing starts at $99/month, with no free plan, though there is a 7-day money-back guarantee. Some advanced features, including the AI writing assistant, are available only in higher tiers or as add-ons.
7. Best SEO tool for SEO Analysis: Semrush
Semrush is the best SEO tool for SEO analysis because it offers one of the most complete all-in-one platforms available. It helps marketers manage every major aspect of SEO, from keyword research and site audits to backlink analysis, content planning, and competitive research.
Semrush stands out because it pulls together multiple SEO functions into a single, unified dashboard. You can track your own rankings, uncover keyword gaps, audit your website for technical issues, find backlink opportunities, and even analyze competitors’ traffic sources, keywords, ads, and content strategies. Its tools for keyword analysis help you understand which terms are worth targeting, how they perform over time, and where your site stands in relation to competitors. The database is huge and updated regularly, giving users access to up-to-date keyword and backlink metrics.
Semrush’s rich feature set does come with a learning curve. New users may feel overwhelmed at first because of the volume of data available and the number of tools packed into the platform. It’s also worth noting that for very specific needs (like rank tracking or technical audits) there are standalone tools that may go deeper than Semrush in just one area. But for those looking for a comprehensive SEO solution that covers almost everything in one place, Semrush remains one of the best options on the market.
Semrush pricing:
The platform offers a freemium model, with a free version that gives access to basic features and paid plans starting at $139.95/month. While it’s an investment, the depth of insights and breadth of tools make it one of the top choices for businesses that want a serious, long-term SEO strategy.
8. Best SEO tool for Technical SEO: Screaming Frog SEO Spider
Screaming Frog SEO Spider is the best tool for technical SEO because it offers a deep, comprehensive way to audit websites just like a search engine would. It’s trusted by technical SEOs and developers for its ability to quickly crawl sites and identify a wide range of issues.
The tool “spiders” your site, finding broken links, missing meta descriptions, duplicate content, redirect errors, and other on-page problems that can hurt your SEO performance. It also checks technical elements like XML sitemaps, robots.txt directives, and response codes. Unlike cloud-based SEO platforms, Screaming Frog runs directly on your computer, allowing real-time access to crawl data as it’s collected.
One thing to keep in mind is that Screaming Frog is highly functional but very utilitarian in its design. Its spreadsheet-style interface may feel intimidating for beginners, and large crawls can be demanding on your computer’s memory and CPU. Also, it identifies issues but doesn’t provide built-in suggestions for how to fix them – you need to know how to interpret the results or pair it with other SEO tools.
Screaming Frog SEO Spider pricing:
Screaming Frog’s free version lets users crawl up to 500 URLs, which is enough for many small to mid-sized websites. The paid license, costing $259 per year, unlocks unlimited crawling and more advanced features, such as scheduling crawls, saving crawl history, and integrating data from Google Analytics and Google Search Console.
9. Best SEO tool for Small Business: Ubersuggest
Ubersuggest is the best SEO tool for small businesses because it offers a broad set of features in a simple, accessible interface – at a price point that works for limited budgets. It’s built for marketers, entrepreneurs, and website owners who want actionable SEO insights without needing to be experts.
Originally launched as a free keyword tool, Ubersuggest has evolved into a full SEO toolkit. It includes keyword research, SEO audits, backlink data, rank tracking, and content ideas, all packaged in a user-friendly dashboard. The platform is backed by Neil Patel’s brand and is designed to guide beginners through the basics while still offering enough depth for more experienced users.
While it’s a solid starting point, Ubersuggest does have limitations. Its data isn’t as detailed or precise as that of tools like Ahrefs or Semrush, and it lacks advanced features like in-depth competitor research or technical SEO auditing. Some results can be slow to load or inconsistent due to reliance on third-party data.
Ubersuggest pricing:
Ubersuggest follows a freemium model. The free version includes limited daily searches and basic data, while paid plans start at $49/month. There’s also a 7-day free trial. The paid tiers unlock more keyword reports, additional tracked domains, and more historical data, making it a good step up as a business grows.
10. Best AI SEO Tool: MarketMuse
MarketMuse is the best AI SEO tool because it uses artificial intelligence to take content strategy and optimization far beyond what traditional tools can offer. It’s designed for marketers and content teams that want to plan, write, and improve content with the help of data-driven insights and natural language processing.
MarketMuse analyzes your site’s content alongside top-performing competitors to identify content gaps, topic opportunities, and areas for improvement. It generates detailed content briefs, complete with suggested subtopics, relevant questions, and keyword usage, helping you build more authoritative and well-rounded content. It also scores your pages for topical depth and shows what to add or adjust to improve performance.
The platform is especially useful for building content clusters and topical authority. It helps you understand not just how to optimize a single article, but how to structure an entire content strategy based on what your site is missing.
MarketMuse comes with a steeper learning curve. There’s a lot of data to digest, and beginners might feel overwhelmed at first. It also focuses mostly on content (not technical SEO or backlinks) so you’ll likely use it alongside other tools.
MarketMuse pricing:
MarketMuse uses a freemium model. The free plan includes limited features and credits, while paid plans start at $99/month. The full range of features (such as full-scale audits, unlimited briefs, and deeper AI analysis) becomes available at higher pricing tiers. For growing teams or agencies, the investment can pay off by saving hours of research and helping guide long-term planning.
11. Best Free SEO Tool: Google Search Console
Google Search Console is the best free SEO tool because it gives website owners direct access to how Google sees their site – without costing anything. It’s essential for monitoring search performance, indexing status, and resolving technical issues.
Search Console shows which keywords bring users to your site, how often your pages appear in search results, how many clicks they get, and the average position of those keywords. It also alerts you to problems like mobile usability errors, security issues, or pages that aren’t getting indexed properly. This makes it incredibly useful for understanding your visibility and spotting technical SEO problems early.
One of the biggest advantages is that all data comes directly from Google. That means it’s accurate and trustworthy, especially when reviewing impressions, click-through rates, or changes in average ranking. You can also submit XML sitemaps, check coverage reports, and request indexing of updated pages – tasks that are fundamental to maintaining a healthy site.
Of course, Search Console has its limitations. It only shows data for your own site, so it’s not helpful for competitor research or keyword discovery beyond what you’re already ranking for. It also lacks backlink data and in-depth content optimization features. Historical data is limited to the past 16 months, and the interface can be a bit confusing for users who aren’t familiar with SEO terms.
Google Search Console pricing:
Google Search Console is a free tool.
Best SEO Tools for Popular Website Platforms
Popular website platforms like Wix, WordPress, Etsy, Shopify, and WooCommerce each have unique SEO needs – and thankfully, there are tools built specifically for each.
Wix SEO Wiz offers beginner-friendly, step-by-step guidance with built-in checklists. WordPress users can rely on Rank Math for a powerful set of features, from schema to internal linking and eCommerce support. eRank helps Etsy sellers uncover keyword trends, track performance, and analyze competitors. Plug In SEO scans Shopify stores for common issues and explains how to fix them quickly. And Yoast WooCommerce SEO automates key technical elements like schema and sitemaps, so store owners can focus on content. These tools make SEO more manageable and effective, whether you’re just starting or refining your strategy.
12. Best SEO tool for Wix: Wix SEO Wiz
Wix SEO Wiz is the best SEO tool for Wix users because it’s built right into the platform and gives website owners a clear, personalized plan for improving their site’s SEO – no technical knowledge required. It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines.
The tool scans your Wix website and creates a custom SEO checklist based on your goals and keywords. It helps with tasks like writing page titles and meta descriptions, adding alt text to images, and improving overall page visibility. All recommendations are presented in simple, actionable steps, which makes it ideal for users who are just learning the basics of SEO.
Because it’s integrated directly into Wix, there’s no need to install anything extra or work with external tools. Changes like updating meta tags or heading structures can be made quickly through Wix’s drag-and-drop interface.
It’s focused on on-page SEO and basic site visibility tasks. It doesn’t offer advanced analytics, link-building features, or technical audits. For more in-depth SEO work or competitive analysis, external tools may still be needed.
Wix SEO Wiz pricing:
Wix SEO Wiz is completely free and available to all Wix users.
13. Best SEO tool for WordPress: Rank Math
Rank Math is the best SEO tool for WordPress users because it combines advanced functionality with a clean, user-friendly interface, and offers a generous free version packed with features that are often paid in other plugins.
Rank Math helps with on-page optimization by guiding you through tasks like writing SEO-friendly meta titles and descriptions, generating XML sitemaps, setting up schema markup, and managing redirects. It also includes built-in tools for internal linking suggestions, 404 monitoring, and breadcrumbs – all directly in the WordPress dashboard.
Rank Math is widely popular and often rated above older alternatives like Yoast, especially for users who want a more modern, lightweight plugin without needing additional extensions to access advanced features.
The amount of customization available can be overwhelming for beginners. While setup wizards make things easier, there’s still a learning curve for those unfamiliar with WordPress SEO settings. And since it’s a relatively newer plugin, some users prefer longer-established tools.
Rank Math pricing:
One of its biggest advantages is how much it offers for free. Features like multiple keyword focus, rich snippet previews, WooCommerce SEO support, and schema customization are all included in the free version, which is rare among WordPress plugins. For users who need more, paid plans start at just $6.99/month (billed annually), adding features like advanced analytics, rank tracking, and AI content suggestions.
14. Best SEO tool for Etsy: eRank
eRank is the best SEO tool for Etsy because it’s purpose-built to help sellers improve their product listings and visibility in Etsy search. It provides insights that general SEO tools can’t, making it a favorite among Etsy shop owners.
The tool specializes in Etsy keyword research, offering data on search volume, competition levels, and trending tags that shoppers are actually using. You can also audit your own listings, monitor how they rank, and track how competitors position similar products. This makes it easier to optimize your titles, tags, and descriptions with terms that match buyer intent.
Its dashboard is data-rich and may feel a bit overwhelming at first, especially for those unfamiliar with SEO or analytics tools. And while it’s excellent for Etsy-specific SEO, it doesn’t extend to broader SEO tasks like backlink analysis or full website audits. Also, some premium competitor tools like Marmalead offer additional engagement insights – though they don’t offer a free tier, making eRank the more budget-friendly option.
eRank pricing:
eRank’s freemium model makes it accessible to all sellers. The free plan allows up to 50 keyword queries per month, while paid plans start at just $5.99/month, unlocking more search data, trend tracking, and deeper listing analysis.
15. Best SEO tool for Shopify: Plug In SEO
Plug In SEO is the best SEO tool for Shopify because it simplifies the process of finding and fixing common SEO issues in online stores. It’s an all-in-one application designed specifically for Shopify merchants who want better search visibility without digging into code.
The tool scans your site for typical SEO problems (like missing meta descriptions, broken links, or image alt text) and provides clear, step-by-step guidance on how to fix them. It also includes a built-in keyword research feature called “Keyword Scout” to help you discover terms for product pages or blog content. Structured data support is another strong point, making it easy to add JSON-LD markup for rich results without manual editing.
Plug In SEO is known for being beginner-friendly but also flexible enough for growing stores. It integrates smoothly with Shopify’s backend, so implementing suggestions is quick and doesn’t require a developer. The app has a solid reputation and is regularly updated, which gives it a long track record in the Shopify App Store.
Plug In SEO pricing:
The tool offers a 14-day free trial, and paid plans start at $29.99/month. There’s no free tier, and the price may feel high for smaller or newer stores. Some users may also find overlap with features already offered by Shopify or cheaper apps, especially around image optimization. And while the keyword tool is helpful, it’s fairly basic compared to dedicated SEO platforms.
16. Best SEO tool for WooCommerce: Yoast WooCommerce SEO
Yoast WooCommerce SEO is the best SEO tool for WooCommerce stores because it enhances how product pages appear in search results and makes e-commerce SEO more manageable for WordPress users. It builds on the popular Yoast SEO plugin, adding features specifically for online stores.
This add-on improves product metadata by adding rich snippets (such as price, availability, and reviews) which help listings stand out in Google’s search results. It also helps fine-tune social media sharing settings for products and optimizes the sitemap so product pages and categories are included properly.
For WooCommerce store owners already using the core Yoast plugin, this extension adds extra value with minimal setup. It also automatically handles some technical SEO fixes, like cleaning up unnecessary URL parameters or preventing duplicate content between product and category pages.
Yoast WooCommerce SEO pricing:
The plugin requires the base Yoast SEO plugin to work and is sold as a paid add-on for $79 per year. While it’s backed by strong support and documentation, some users may find that other SEO plugins – like Rank Math – offer similar WooCommerce features for free. Adding another plugin to your stack may also feel like a downside if you prefer to keep your site lightweight.
Everything You Need to Know About SEO Tool Ranking – FAQ
Questions about SEO tools come up all the time – from which platforms are worth the investment to how AI tools compare with the free options from Google. This section answers the most common questions marketers have about SEO tools: what they do, how they work, where they help, and where they fall short. Whether you’re managing one site or dozens, these answers will help you understand which tools make sense for your workflow and how to get more out of them.
What are the popular Google SEO tools?
The popular Google SEO tools are Google Search Console, Google Keyword Planner, Google Trends, Google Analytics, Google PageSpeed Insights, Google Rich Results Test, and Google Lighthouse.
These tools are all free and serve different purposes. Google Search Console helps you monitor your site’s performance in Google Search, including keyword rankings, indexing status, and crawl errors. Google Keyword Planner (part of Google Ads) provides keyword volume and competition data. Google Trends allows you to explore search interest over time. Google Analytics shows how visitors interact with your site. PageSpeed Insights evaluates loading times and gives performance suggestions. Rich Results Test checks whether your pages support structured data for enhanced SERP display. Google Lighthouse is an auditing tool that analyzes site performance, accessibility, SEO, and more.
| Tool Name | Use Case |
|---|---|
| Google Search Console | Search performance, indexing, technical alerts |
| Google Keyword Planner | Keyword research and ad planning |
| Google Trends | Track interest over time for search queries |
| Google Analytics | User behavior and traffic insights |
| Google PageSpeed Insights | Site speed and performance recommendations |
| Google Rich Results Test | Check structured data and SERP feature eligibility |
| Google Lighthouse | In-depth SEO and performance audits |
What are the popular AI SEO tools?
The popular AI SEO tools are MarketMuse, Surfer SEO, Byword, Clearscope, Frase, and Jasper.
These tools use machine learning to assist with tasks like content creation, optimization, and topic clustering. MarketMuse helps create content strategies based on topic gaps. Surfer SEO analyzes what top-ranking pages are doing and gives real-time content optimization suggestions. Byword automates large-scale content creation for programmatic SEO. Tools like Clearscope and Frase generate briefs, recommend keyword usage, and assess readability. Jasper is an AI writing assistant that can be paired with SEO tools to generate optimized copy faster.
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What is the best paid SEO tool?
The best paid SEO tool is Ahrefs, due to its accuracy, massive database, and versatility.
Ahrefs combines keyword research tool, competitor tracking, and site auditing in one suite. It’s particularly strong in keyword metrics like search volume and clicks per search, and it excels at revealing competitor strategies. It also excels at backlink analysis, helping you discover link building opportunities by showing who links to your competitors and where your content could earn links.
Many SEO professionals rely on it as a core tool despite its price, which starts at $29/month for limited features and $129/month for full access.
What are the benefits of using SEO tools?
The benefits of using SEO tools are better decision-making, time savings, improved accuracy, scalable optimization, and competitive insights.
SEO tools automate repetitive tasks like keyword tracking or audit reporting, making it easier to manage complex sites. They also provide data to back up strategic decisions, helping you choose better keywords, generate keyword ideas, or fix technical issues. With tools, you can spot trends, monitor progress, analyze competitors, and scale your work without sacrificing quality. They streamline collaboration between SEO professionals, content writers, and developers by providing centralized insights.
For growing businesses or agencies, tools allow you to manage dozens of websites or campaigns without getting lost in manual work. Many tools also help you prove ROI with reports and benchmarks, which is key when working with stakeholders or clients.
How do SEO tools work?
SEO tools work by crawling websites, collecting data, and presenting insights through dashboards, reports, or editors.
For example, a keyword research tool might scan search engines to find what users are searching for and show volume, difficulty, and SERP features. A technical SEO tool might crawl your site to find broken links or missing tags. Content tools analyze top results and suggest how to optimize your page to match or outperform them. These tools pull from search engine APIs or run their own crawlers to surface trends and problems. Some tools, especially those using AI, also analyze content and suggest improvements based on top-performing pages, semantic relevance, and natural language processing.
Most tools aggregate massive data sets from multiple sources, filter and model them, and then turn them into practical recommendations. The most advanced platforms even allow real-time collaboration, automated scheduling, and deep integration with other marketing tools.
What are the limitations of SEO tools?
The limitations of SEO tools are data sampling, lack of context, learning curve, and the need for human judgment.
SEO tools aren’t perfect. They often work with estimated data or snapshots, so their numbers aren’t always precise. They also can’t fully understand content quality or user intent like a human can. Many tools come with steep learning curves, especially full-featured platforms like Semrush or Ahrefs. And finally, tools don’t replace strategic thinking – use them as support, not a substitute.
Use SEO Insights to Build Smarter Landing Pages
Combining SEO tools with landing page creation is one of the most practical ways to drive targeted, high-intent traffic. Tools like Ahrefs, Semrush, or Surfer SEO can help you discover exactly what people are searching for and how competitive those keywords are. With that knowledge, you can build landing pages that match specific queries, address search intent clearly, and focus on conversions. Whether you’re running PPC campaigns or scaling organic traffic, a well-optimized landing page aligned with SEO data can significantly boost performance.
If you’re managing multiple offers, locations, or product variations, tools like Landingi simplify this process even further. Programmatic Landing Pages let you quickly duplicate and customize SEO-friendly pages at scale without coding, making it much easier to target relevant keywords or regional markets. When used together, SEO tools and landing page builders form a system where insights guide execution, and execution feeds measurable results. If you’re ready to put this into practice, you can try Landingi for free and start building SEO-powered landing pages in minutes.
