How to Create a Landing Page? 14 Quick and Easy Steps

How to create a great landing page? How to be quick in this and, at the same time, not compromise efficiency? What is the appropriate landing page design and structure? How to drive traffic, generate leads and enhance conversion rates on landing pages? And what about landing page content – which elements should it include and how organized?

If you are looking for answers to any of these questions, you’re in the right place! In this article, we present 14 simple steps to create a landing page that not only excels in terms of design but also brings what it is made for – conversions. Backlinko reports (2024) that the top-performing landing pages achieve a conversion rate exceeding 12%. Read on our post and discover a recipe on how to build such pages!

Additionally, from this post, you’ll learn how to avoid wasting on it days like many Quora or Reddit users…

Let’s dive into it!

14 Quick and Easy Steps for Creating a Landing Page

Steps for building an efficient landing page include selecting a clear and measurable goal, choosing the right software and templates, diving into the targeted user persona, writing copy (CTA, headlines, descriptions, longer pieces, etc.), creating a lead collection form, perfecting visuals and UX, thinking about navigation, using social proof, optimizing for mobile, connecting domain and publishing. After all, it’s always good to experiment with variants utilizing A/B tests to optimize performance. Let’s take a closer look at this set.

1. Start with a Clear Goal in Mind

At the very beginning, before diving into design and copy, think about what you want visitors to do when they land on your page. Knowing your main goal from the start will keep everything focused and help you create a landing page that’s built to achieve that specific outcome. The most popular landing page goals comprise:

• lead generation (capturing visitor information, typically through forms, to grow an email list or nurture leads),
• product sales (encouraging direct purchases, often by showcasing product features, discounts, or limited-time offers),
• event registration (driving sign-ups for webinars, conferences, or other events, providing details to increase attendance),
• newsletter sign-ups (building a subscriber base by inviting visitors to join a mailing list for regular updates or exclusive content),
• app or software downloads (promoting the download of apps, tools, or software by highlighting benefits and usability),
• ebook or guide downloads (offering free resources in exchange for contact information to educate and nurture potential leads),
• free trial sign-ups (motivating users to try a product or service with a trial period, giving them a risk-free experience),
• consultation bookings (scheduling consultations, often used by service-based businesses to engage directly with prospects),
• discount code access (requiring users to sign up to receive special discounts or promo codes, often used in e-commerce),
• account creation (encouraging visitors to create an account for access to a service, platform, or community features).

2. Choose Landing Page Builder and Right Template

The second important thing is selecting the appropriate platform. Most landing page builders have all the features you need to build landing pages yourself (drag-and-drop interface, no-code creation, templates, widgets, etc.), but the devil is always in the details. If you aim to create really high-converting landing pages (only then does it actually make sense), you need to ensure that your builder offers additionally:

• good-looking but also up-to-date landing page templates that fit your industry,
• analytics and A/B testing features for optimizing performance,
• customizable forms to collect clients data,
• easy-to-establish integrations with tools you use,
• reliable infrastructure to load pages quickly and with no bugs,
• SEO and mobile optimization features to drive traffic and effectively convert it.

Only top builders are equipped with all of these features, including Landingi or Unbounce.

Pro-Tip: To quickly get familiar with the advantages and drawbacks of landing page platforms, check out their ratings and user reviews on portals like G2, GetApp, or TrustPilot.

3. Get to Know Your Audience

Third, before creating landing pages, try to imagine who you want to reach with them. Knowing your audience helps you shape the language, design, and offers you include on the page. Think about what they want and need, then speak directly to those desires to create a connection that resonates right away.

Think about not just basic demographics but the deeper nuances that define your target persona. Here are three guiding challenges you should tackle:

1. Identify their core goals and motivations – Ask yourself what drives your audience. Are they busy professionals aiming for efficiency, tech enthusiasts who value innovation, or individuals seeking a reliable solution to a specific problem? Knowing their goals helps you frame your offer in a way that aligns with what truly matters to them.
2. Understand their pain points – Think about what problems your audience needs to solve and how they currently feel about those issues. Highlighting solutions on your landing page that address these pain points can immediately capture attention and create a sense of empathy.
3. Tailor Your Language and tone – Different audiences respond to different tones. A professional audience may value straightforward, polished language, while a younger, tech-savvy audience might prefer an informal, relatable tone. Choose words, phrases, and calls-to-action that reflect how your audience speaks and thinks, creating a page that feels like it’s “for them”.

4. Pick the Appropriate Template

Fourth, choose the landing page template that fits your industry as well as the individual goals of the marketing campaigns you’re going to run. Do you plan to connect your landing pages to PPC campaigns, use them for lead generation, or promote a specific product or service? Or maybe you plan to make them a final destination for your email campaigns or to redirect potential customers from social media? All of these options are on the table. Make sure the platform you choose offers templates appropriate for your industry and preferred goals. Only then you’ll be able to persuade the target audience and create an effective landing page.

5. Craft a Headline That Hooks Them

Point five is where the creation process begins!

Your headline is your first impression, so make it count! Aim to capture attention and immediately communicate value in one clear, punchy line. Don’t be over-creative. Focus on emphasizing what your audience is looking for. Here is a perfect landing page example by SEO PowerSuite that puts the accent on the versatility of the tool in terms of SEO features:

Pro-Tip: Think up a simple headline that includes everything you need, but don’t waste time on perfecting it. Just ask AI tools (like Chat GPH or Gemini) to give you 20 better variants. Pick the best one, and you’re done in no time!

6. Write Simple, Persuasive Copy

Successful landing pages tend to be concise but informative. There is no need for jargon or complex sentences. Focus on how your offer solves real problems and how it can generate value for your audience. Furthermore, keep the tone encouraging and direct.

A few bullet points highlighting the benefits or key features can also be a great way to convey the message. This is exactly how Cybrary, a company offering cybersecurity training services, implemented it on their landing page:

Pro-Tip: Once your copy is ready, don’t forget to optimize it for search engines. This way, you can attract new customers directly from Google or Bing, which means you incur no costs (unlike in PPC campaigns).

7. Design a Call-to-Action (CTA) That Pops

Your CTA is the heart of your landing page, so make it shine! Use a bold button that’s easy to find, with a short, action-oriented phrase like “Get Started Now” or “Download Free Guide”. Keep it simple and direct, so users feel confident about the next step and can’t miss it, even if they’re skimming the page. Intruder, a company offering vulnerability detection software, incorporated it in the right way:

Pro-Tip: Don’t use multiple CTAs in close proximity – too many CTAs in one area can confuse visitors. Focus on a single, clear action per section of your page.

8. Add Simple Form to Collect Leads

If you are hunting for leads, necessarily use a landing page form. Keep it straightforward and only ask for essential information (e.g., the name, contact, and message) so potential leads aren’t overwhelmed or discouraged. By limiting the number of fields in your form, you make it easier for visitors to take the desired action, which can significantly improve conversion rates.

Remember to place the form in a prominent spot on the page, such as above the fold or within the main visual area, to ensure it’s easy to find and access. For your guidance, find below a perfect application by Mavlers (a renowned WordPress agency):

9. Use Visuals That Support Your Message

A picture is worth a thousand words, so choose images that enhance your offer and appeal to your audience. It’s great if you can use custom illustrations prepared by professional designers, but if that is not an option, you can also dive into free or paid stock photos. For example, in the Landingi platform you have access to thousands of visuals from the integrated Unsplash gallery. Also, you should benefit from using video, as it typically increases engagement. Just take a look at this amazing visual story in the background of LTX Studio’s landing page and get inspired!

Here are also a few best practices for visuals on landing pages:

• use only high-quality, sharp photos to create a professional look,
• choose visuals that reflect your audience‘s lifestyle and values for better connection,
• showcase product benefits with close-up shots to highlight key features,
• use visual cues, like arrows or eye direction, to subtly guide users to the CTA,
• keep backgrounds simple to avoid distractions from your main message,
• show real people using the product to help users imagine themselves as customers,
• add a short video to explain the benefits – it often boosts engagement and conversions,
• keep a consistent style across visuals for a cohesive brand appearance,
• compress images for fast loading to maintain a smooth user experience.

10. Keep the Design Clean and Focused

Less is more! A cluttered landing page can distract visitors, so stick to a clean, simple design that lets your headline, CTA, and benefits stand out. You can bet on white (or any similar) space to give the content breathing room and guide the user’s eye smoothly through the page. Just like on the following page by Nextiva:

11. Incorporate Social Proof to Ignite Trust

Testimonials, customer reviews, or trust badges add credibility and show visitors that others have benefited from your offer. Social proof can make people feel more comfortable about moving forward, especially if they’re unfamiliar with your brand. Even a simple “Trusted by 10,000+ customers” can work wonders. Here is an example of nailed social proof on Smartsapp landing page:

12. Optimize for Mobile

Make sure your landing page looks just as great on a phone as it does on a desktop. With so many people browsing on mobile devices, a mobile-friendly design isn’t optional – it’s essential. Test it on multiple devices and find out whether CTA, text, and visuals all align perfectly. If the optimization is necessary, you must be equipped with a landing page builder that supports mobile optimization. Here is a mobile view editing mode in Landingi:

13. Connect your Own Domain and Publish

Once your landing page is optimized for mobile, just hit “Publish” and… that’s it, your page is live!

However, before publishing a landing page, you must have a domain and hosting. A domain is your unique web address – in this case, a specific landing page URL (like, e.g., www.yourbrand.com). It gives your page a professional look and makes it easier for users to remember and trust. Hosting keeps your page online and accessible by storing all its content on servers, ensuring it loads quickly and reliably.

Most landing page platforms, like Landingi or Leadpages, make it easy to handle both domain and hosting. They often include built-in hosting as part of their service, so your page is live without any extra steps. For a custom domain, you can either buy one through the platform or connect an existing one, usually by following simple setup instructions. This setup allows you to have a polished, branded landing page without needing a separate website or technical knowledge.

14. Test and Refine for Best Results

Once your landing page is live, keep an eye on how it’s performing. Tools like A/B testing can help you test different headlines, CTAs, or images to see what resonates best and delivers the highest conversion rate. Don’t be afraid to make adjustments – the more you refine, the better your results will be!

Where to Find the Best Landing Page Templates for Creating a Landing Page?

Landingi has for sure the largest and the best templates set in the business with over 300 kits for different industries and purposes like:

• E-book download,
• Webinar signup,
• Coupon download,
• Company presentation,
• Event signup,
• Coming soon,
• Click-through,
• Sale of product or service,
• Newsletter signup,
• and Recruitment.

They are all designed by UX and design professionals with conversion in mind. New kits are uncovered regularly to be in line with constantly changing visual trends. Additionally, the platform offers many ready-to-use layouts for pop-ups and forms, which enables extra-quick creation of fully-equipped landing pages.

If you need unusual and very modern templates, you may also explore Carrd’s template gallery or kits by Kajabi, which are the best for authors, designers, and other creative workers.

What is the Best Landing Page Builder for Creating Landing Page?

Landingi is considered the best landing page builder because it perfectly balances versatility, ease of use, and reasonable price. Furthermore, the platform has, on average, the best user ratings on G2, GetApp, and Trustpilot, which shows it’s a trusted tool by users worldwide (including such famous brands as Sony or Opera).

How to Create High-Converting Landing Page?

To create high-converting landing pages adhere to best practices like keeping the layout simple and focused to avoid distractions, crafting relevant and punchy copy (from headlines to product descriptions) to persuade visitors, adding a strong call-to-action that guides users on what they should do, incorporating social proof elements like testimonials or reviews to ignite trust and including high-quality images or videos to enable good vibe among users (then they are more likely to convert).

The second step encompasses analyzing user behavior on your landing pages (using tools like Google Analytics or EventTracker) and A/B testing to determine the most effective variations for individual elements and identify potential bottlenecks that may decrease conversions. With these insights, you’ll easily be able to optimize your landing pages for a higher conversion rate.

How to Create a Landing Page Without a Website?

To create a landing page without a website:

• select a landing page builder like Landingi, Leadpages, or Unbounce, which allows you to design and publish landing pages independently,
• customize your page and align it with your goals such as lead generation or product promotion, using the platform’s drag-and-drop editors and design tools;
• once complete, publish your page directly on the platform’s hosting to generate a unique URL, which you can share through ads, emails, or social media, all without needing a full website.

How to Create a Landing Page for Free?

Free landing page pages can be created in landing page builders offering free plans, such as Carrd, Landingi, or GetResponse.

How to Create a Landing Page in WordPress?

To create a landing page in WordPress, you can use a page builder plugin like Elementor or SeedProd, which allows for easy drag-and-drop design without coding. Simply install the plugin, create a new page, and customize it with various elements such as text, images, and calls-to-action before publishing.

Alternatively, you can use the WordPress block editor to build a landing page with available blocks or create a custom template if you’re comfortable with coding.

Finally, you can use customizable pre-built WordPress themes that support landing pages.

Is it Hard to Create a Landing Page?

Creating a landing page can vary in difficulty depending on the tools you’re using and your specific goals, but with the right platform, it’s generally straightforward. Many modern landing page builders offer drag-and-drop editors, templates, and customizable elements, which makes it accessible even to those without design or coding skills. If you’re using a builder with pre-made templates, creating a landing page can be as easy as choosing a template, adding your text and images, and publishing.

However, creating a custom landing page that’s also optimized for conversions – one that truly engages visitors, captures leads, or drives sales – requires some knowledge of design principles, copywriting, and user behavior. Just scroll up, read our guide, and you should be able to create even such a killer landing page!

Create Landing Pages with Landingi

It’s exactly where our guide ends. It’s time to put what you’ve learned into practice to get some hands-on experience, as only this way can you level up your skills and expertise.

If you’re going to build your first landing page, I encourage you to start your journey with Landingi, as the platform is especially appreciated for its user-friendly interface and true abundance of features – from building assets (like landing pages, microsites, pop-ups, forms, lightboxes and more) through testing and optimization to AI-driven content creation (along with generating on-page SEO).

Apart from that, Landingi is a top platform when it comes to scalability. If you’ve already built your landing page, you can quickly create new pages with features like Smart Sections, multilingual translations, and programmatic pages, as this is done almost entirely automatically. Reach out to new audiences and go global in a span of minutes!

And the final point: currently Landingi has a fully-featured free plan. Sign-up and enjoy!