12 Best Coming Soon Landing Page Examples and Ideas

A coming soon landing page is a simple page that tells people something new is coming. It could be a product, an app, a service, or even a whole new brand. Doesn’t matter what you’re launching—the job of the page is always the same: spark interest, get sign-ups, and build hype before the official debut.

You don’t need a finished product or a full site. All you need is a clear message and a way for people to raise their hands. A good coming soon page helps you grow your email list, see if your idea actually resonates, and get real data before spending real money.

Most landing pages convert around 5.81% of visitors (HubSpot, 2024). But when a coming soon page has one sharp offer and no distractions, that number can jump—sometimes even three or four times higher. People are more likely to sign up when there’s one message, one action, and just the right amount of curiosity.

In this guide, you’ll learn how to build a page that’s simple but strategic. You’ll also see 12 smart examples that prove a coming soon page isn’t just a placeholder—it’s your first shot at traction.

What Is a Coming Soon Landing Page?

A coming soon landing page is a specialized type of webpage designed to generate excitement and anticipation for an upcoming product, service, website launch, or event. Positioned at the initial stage of a marketing funnel, this page serves multiple purposes, making it a potent digital marketing tool:

• it acts as a teaser, providing a glimpse into what’s to come,
• it captures early interest or leads through email sign-ups or social media follows,
• it builds a foundational audience that is ready to engage upon launch.

At its core, a coming soon landing page is all about starting the conversation early—before your product, app, or service is fully out in the world. The goal is to get people interested, build a list, and warm up your future customers.

To keep visitors engaged, these pages often include countdown timers to add urgency, sign-up forms to capture leads, and teaser content that gives just enough taste of what’s coming. That can mean a short intro, a quick video, a few key benefits, or high-quality visuals that show the vibe of what’s ahead—without revealing everything.

For most marketing campaigns, coming soon landing pages act as testing tools, letting businesses gain essential information about interest in their offer and decide when (or if) the final launch will happen. In the tech & software industry, coming soon landing pages often offer beta versions of products that enable gaining more information about user expectations and implementing improvements to better match their target audience’s needs.

The strength of a coming soon page lies in how well it holds attention over time. If it’s built to engage, it can turn passive curiosity into a list of people ready to act—giving your launch a serious head start.

How Do I Create a Coming Soon Landing Page?

To create a coming soon landing page that builds real traction before launch, start by defining your goal and understanding who you’re trying to reach. Then choose the right platform—Landingi makes this process quick and effective, even if you’re not a designer or developer. Build your page with a strong headline, attention-grabbing visuals, and short, persuasive copy. Add elements like countdown timers or teaser videos to spark interest. Include one clear CTA, connect a lead capture form, and make sure your design looks great on every device.

Follow this 7-step guide to launch a powerful coming soon landing page that gets results.

Step 1. Set a Clear Goal

Before you build anything, know what you’re aiming for. Do you want people to leave their email? Join a waitlist? Get curious about what’s coming? A clear goal will keep your page focused and your results easy to measure. Maybe you’re looking to start a personal and meaningful conversation with future customers—or simply let them sign up in just a few clicks. Either way, your goal sets the tone for everything that comes next.

Step 2. Choose a High-Converting Template in Landingi

Head to the Landingi’s drag and drop builder and click “Create new landing page.” Choose from 400+ conversion-focused templates— look for simple, one-section templates designed for lead capture as they’re perfect for coming soon pages. You can also start from scratch or generate a landing page using the Composer or import your design straight from Figma.

Step 3. Write a Clear Headline and Tease What’s Coming

Your headline should say what’s coming and why it matters—fast. Keep it short and specific. Use Landingi’s AI Assistant to draft copy that explains what visitors can expect and what they’ll get for signing up. Highlight early access, exclusive updates, or limited-time offers to create urgency.

Step 4. Add Visuals That Build Curiosity

Upload a teaser image, product preview, or short video that hints at what’s launching. Keep it clean—just enough to spark interest. Inside Landingi, you can use the Unsplash integration for free visuals or drag in your own. Use background remover to clean up images, and compress media to keep load times fast.

Step 5. Build a Form That Converts

Use Landingi’s drag-and-drop form builder to create a short, simple form. Ask only for what you need—usually, an email is enough. You can set up automations to trigger email confirmations, lead notifications, or sync with your CRM. Keep the form above the fold or close to your CTA button for best results.

Step 6. Add a CTA and Interactive and Trust-Building Elements

Your CTA button should match your goal. Try messages like “Notify Me,” “Join the Waitlist,” or “Get Early Access.” In Landingi, use contrasting colors and bold fonts to make your button stand out. One page, one goal—so stick to a single, strong CTA.

People are more likely to sign up if they trust you—and if something catches their eye. Add interactive elements like a countdown timer to create urgency or a pop-up with a special early-bird offer. Show social proof with quotes from happy users, press mentions, or logos of brands you’ve worked with. You can also link your social media to let visitors explore more and feel confident you’re the real deal.

Step 7. Optimize for Mobile and Launch

Use Landingi’s mobile view editor to fine-tune the layout on smaller screens. Check font sizes, spacing, and button placements. Most sign-ups will come from mobile, so it needs to look great and load fast. When you’re ready, connect your domain, hit publish, and start sharing your page.

By following these steps, you can create an effective coming soon landing page that captures early interest and sets the stage for a successful launch.

12 Best Examples of Coming Soon Landing Pages

The 12 best examples of coming soon landing pages below illustrate the transformation of foundational principles into practical, high-converting pages that effectively turn visitors into customers. Explore our selections, draw inspiration, and collect actionable insights for crafting your own coming soon landing page. Discover how to develop a distinctive selling proposition and leverage the power of landing pages to grow your business.

#1 KT Merry Education

The Abundance Plan waitlist landing page, featured on the KT Merry Education website, stands out as an exemplary model of a coming soon page, brilliantly crafted to pique interest and gather a community even before the official launch. This landing page promotes an education plan described as a comprehensive guide for building a luxurious photography brand. The page’s visual design incorporates a sophisticated color palette that blends seamlessly with high-quality imagery and elegant typography, fostering an atmosphere of luxury and exclusivity that speaks directly to its target audience of photographers looking to elevate their brands.

From the outset, the landing page makes a compelling case for early sign-ups by highlighting the unique value proposition. Potential customers are greeted with enticing previews of the content and testimonials that build credibility and trust. A clear, prominently placed CTA encourages visitors to join the waitlist, effectively capturing leads and building anticipation for the launch. Responsive design ensures the page delivers a seamless experience across all devices, crucial for maximizing reach and engagement.

#2 Homeworld 3

The Homeworld 3 landing page exemplifies an outstanding coming soon page, masterfully designed to build anticipation for the next installment in the epic Homeworld saga. This page is the epitome of how to effectively tease an upcoming product while engaging potential players. From its initial impression, the page immerses visitors in the deep space narrative and aesthetic of the game universe, promising a true continuation of its legendary RTS gameplay. The use of striking visuals, including captivating imagery and the game’s logo, sets a dramatic tone that resonates with both longtime fans and newcomers.

A particularly strong aspect of this landing page is its focus on the Collector’s Edition pre-order, highlighting exclusive content to incentivize early commitment from the audience. The design seamlessly incorporates elements of space and strategy, reflective of the game’s themes, ensuring that every visitor immediately grasps the essence of an upcoming game. Furthermore, the page is optimized for performance across all devices, ensuring a smooth user experience whether on desktop or mobile.

#3 Satellite 2025 Conference

The Satellite 2025 landing page stands as a prime example of a coming soon page that effectively builds anticipation for an upcoming event. This page skillfully combines aesthetic appeal with practical design elements to captivate and inform its audience about the forthcoming Satellite 2025 conference. Utilizing a clean and modern design, the landing page introduces visitors to the event with striking visuals and concise, compelling text, emphasizing the significance and scale of the conference.

What sets this landing page apart is its strategic use of visual elements and a coherent color scheme that echoes the themes of innovation and technology. The inclusion of a bold date of the event serves as an element that heightens the sense of anticipation, encouraging visitors to mark their calendars. Additionally, the page features an extended sign-up form hidden under a prominently placed CTA button to leverage the likelihood of conversion.

#4 Apple TV x Godzilla-Kong: The New Empire

The Apple TV landing page for “Godzilla-Kong: The New Empire” exemplifies a stellar coming soon page, skillfully blending anticipation and informative content to engage potential viewers. This page is meticulously designed, featuring a vibrant and attention-grabbing visual representation of the movie’s theme, with the title logo displayed prominently along with a captivating background that suggests an epic showdown between these movie giants. The use of dynamic video, including character shots and thematic elements, immerses visitors in the movie’s universe even before its release.

A key strength of this landing page is its smart incorporation of multimedia elements, such as trailers, offering a sneak peek that further builds excitement. The inclusion of a release date, genre, and runtime helps set viewers’ expectations, while badges like the PG-13 rating and critics’ scores provide additional context at a glance. The outstanding CTA button that encourages users to add a movie to the list is well-placed, enhancing the likelihood of conversion.

#5 Dua Lipa: Radical Optimism

The official site for Dua Lipa, serving as a coming soon landing page for her project Radical Optimism, showcases an exemplary model for generating excitement and engaging visitors. This minimal landing page masterfully combines aesthetic appeal, user engagement, and information dissemination to build anticipation for Dua Lipa’s upcoming work. The design leverages vibrant visuals and an intuitive layout centered around a compelling CTA that invites visitors to pre-order products, signifying a personal invitation into Dua Lipa’s latest venture.

A strategically placed sign-up button encourages visitors to stay connected, ensuring they receive the latest information and updates about the upcoming project. The inclusion of links to Dua Lipa’s store and tour information provides additional engagement points for fans, further leveraging the landing page’s potential as a comprehensive hub for all things related to the artist.

#6 Limeble x Kitchor

The Limeble coming soon landing page for Kitchor exemplifies an exceptional approach to engaging visitors and building anticipation for an upcoming product line. The page masterfully balances visual aesthetics with functionality, presenting a compelling sneak peek of what customers can expect. The use of high-quality imagery immediately grabs attention, while the strategic placement of text conveys essential information about the upcoming offerings without overwhelming visitors.

The page’s design emphasizes simplicity and elegance, reflecting the quality and craftsmanship of the Kitchor products. A countdown timer adds a dynamic element to the page, heightening anticipation by counting down to the launch date. This feature not only keeps potential customers informed but also creates a sense of urgency. Additionally, the inclusion of a sign-up form for updates ensures that interested visitors can easily stay connected and receive the latest news, turning casual browsers into potential leads.

#7 Fixers

Another eye-catching example is Fixer’s coming soon page—and it gets a lot right. The first thing that pulls you in is a bold, colorful visual that instantly sets the mood and matches the message. It’s not just pretty—it’s purposeful.

Then comes the CTA. No generic “sign up for updates” here. Instead, Fixer leans into what makes their brand different and nails it with a line that actually makes you want to click: “the holiday you never thought you could have.” It’s playful, unexpected, and way more memorable than a standard signup ask.

#8 Faculty

Streetwear brand Faculty knows how to build hype where it matters most—right in the inboxes of their most loyal fans. Their coming soon email doesn’t give away too much, but it hits the sweet spot: early access, exclusive deals, and just enough mystery to keep people curious.

Instead of a cold CTA, they go for something warmer—“text me.” Simple, direct, and way more personal than an average email link.

#9 Otclo

Otclo’s coming soon page is a masterclass in keeping things simple—and making it work. The countdown timer takes center stage, doing exactly what it should: building hype around the drop date without saying a word too much.

What really clicks here is the sense of exclusivity. Visitors with an early access code get in before the rest. That one detail shifts the whole vibe—from “coming soon” to invite-only. And if you want the code? Just drop your email. It’s a smart, no-friction way to collect leads and make people feel like insiders at the same time.

#10 Center

Center’s coming soon landing page checks all the right boxes—and does it with style. The headline pulls you in fast (because who doesn’t want to be first in line for something new?), and the CTA seals the deal. It’s bold, high-contrast, and tells you exactly what you’re getting: you’ll be in the loop.

The countdown timer adds that gentle push to act now, not later—it taps into FOMO without overdoing it. A product video just below helps fill in the blanks, giving visitors a better sense of what to expect, while the testimonials build instant trust.

Simple, sharp, and built to convert—this page is a solid blueprint for any launch.

#11 Pool

The Pool app knows how to make an entrance—even before launch. Their long-scrolling coming soon page keeps things light but clear, using short copy and bright visuals to show what the app is all about without overexplaining.

The real magic kicks in after sign-up. The waitlist confirmation page drops a confetti animation that feels like a mini celebration—small detail, big impact. Even smarter? You get a personal invite link and a ranking on the list, which gives you one clear thought: I want to move up, and I want to share this. It’s playful, effective, and built to spread.

#12 Rich Glen

Rich Glen proves that a coming soon page doesn’t need to be for a whole brand or big campaign. One bestselling product is enough—if people want it back. And clearly, they do.

The message is simple: it’s coming soon, and you can be first to know when it’s back. That one move lets the brand manage inventory without losing momentum, while quietly collecting a list of ready-to-buy customers. The sign-up form feels more like early access than a generic “notify me,” which makes people feel like they’re on the inside. Smart, efficient, and perfectly timed.

4 Coming Soon Landing Page Best Practices

To design a landing page that effectively builds anticipation and converts visitors into early adopters or subscribers, adhere to the 4 best practices for coming soon landing pages to maximize your audience engagement. These tactics ensure your landing page not only excites potential customers about what’s ahead but also captures their interest and contact information for future updates. Implementing these strategies will optimize your page for peak performance, providing benefits for both your brand and your future customers.

#1 Use a simple form

The first best practice for a coming soon landing page is to use simple form, crucial for capturing visitor information without overwhelming them. This approach encourages visitors to leave their contact details, such as an email address, to receive updates about the launch. A simple form typically consists of one to three fields (name, email, and sometimes a phone number), making it quick and easy for users to complete.

Take a look at the example below:

This simplicity is key for several reasons:

• First, it reduces friction, a common barrier that can prevent users from engaging with a site. By asking for only essential information, you’re more likely to increase your conversion rate.
• Second, a straightforward form respects the visitor’s time and attention, fostering a positive first impression of your brand.
• Third, it streamlines the data collection process, allowing you to efficiently gather leads without the need for extensive data cleaning or management.

Implementing a simple form effectively bridges the gap between visitor interest and action, facilitating the growth of your audience before your official launch.

#2 Incorporate video content

The second best practice for a coming soon landing page is to incorporate video content. It’s a powerful strategy to engage visitors and convey your message more dynamically. Videos can capture the essence of your upcoming product, service, or event in a way that text and images alone cannot. By presenting a visual and auditory experience, you can create a stronger emotional connection with your audience, making them more likely to remember your brand and look forward to your launch.

Take a look at the example below:

To maximize the impact of video content on your coming soon landing page, consider the following practices:

• Choose quality over quantity – ensure your video is of high quality, both in terms of production and content. A well-made video reflects positively on your brand and can boost credibility.
• Keep it short – attention spans are short, so your video should convey its message succinctly, ideally within 30 seconds to 2 minutes. This length keeps viewers engaged without taking up too much of their time.
• Set auto-play and mute by default – setting your video to auto-play when someone visits the page can immediately grab their attention. However, make sure it’s muted by default to avoid disrupting or annoying visitors, with clear controls to adjust the volume or pause the video.
• Ensure mobile optimization – check that it loads quickly and plays smoothly on various devices and at different connection speeds.

#3 Implement a strong CTA button

The third best practice for a coming soon landing page is to implement a strong CTA button. It’s pivotal in guiding visitors towards taking the desired action on your coming soon landing page. A well-designed CTA button not only draws attention but also compels visitors to engage further with your brand, whether by signing up for notifications, accessing exclusive content, or simply learning more about your upcoming launch.

Take a look at the example below:

The effectiveness of your CTA button can significantly influence conversion rates, making it an essential component of your landing page strategy. Ensure its design is outstanding, use straightforward messaging, and place the button in strategic sections to drive high conversions.

#4 Implement countdown clock

The fourth best practice for a coming soon landing page is to implement a countdown clock. It’s a strategic move that taps into the psychological aspect of anticipation and urgency. A countdown clock serves as a visual reminder of the exact time remaining until the launch, creating a sense of excitement and anticipation among your audience.

Take a look at the example below:

This tactic not only keeps the upcoming launch at the forefront of visitors’ minds but also encourages them to act swiftly, whether that means signing up for updates, reserving a spot, or simply marking their calendars.

How Can I Optimize My Coming Soon Landing Page for Higher Conversion Rates?

To optimize your coming soon landing page for higher conversion rates, create a sense of urgency, implement a simple form, use a strong CTA button, leverage SEO and social media, focus on mobile optimization, and run A/B tests to find the most effective version of your page. Follow the 7 best strategies to achieve higher conversions:

1. Implement a simple sign-up form

Firstly, implement a simple sign-up form – as mentioned earlier, a straightforward sign-up form with a minimal number of fields can significantly increase conversion rates. It reduces friction and makes it easier for visitors to subscribe to updates, pre-orders, or exclusive offers.

2. Create a sense of urgency

Secondly, create a sense of urgency – using a countdown clock or limited-time offers can motivate visitors to act quickly. A sense of urgency encourages immediate action, preventing procrastination and boosting sign-ups or pre-orders.

3. Optimize for mobile

Thirdly, optimize your landing page for mobile – ensure your coming soon page is responsive and loads quickly on all devices. As most traffic comes from mobile users, mobile optimization is crucial for capturing this audience.

4. Use a strong CTA

Fourthly, use a strong CTA – it should be bold, visually distinct, and placed prominently on the page. Use action-oriented language that clearly indicates what visitors will get by clicking, such as “Get Early Access” or “Join the Waitlist.”

5. Conduct A/B testing

Fifthly, conduct A/B testing – experiment with different elements of your coming soon page, including headlines, CTAs, images, and layouts, to see what combinations drive the highest conversion rates. A/B testing can provide valuable insights into visitor preferences and behaviors, being the best base for data-driven CRO practices.

6. Leverage SEO and social media

Sixthly, leverage SEO and social media – optimize your page with relevant keywords to attract organic traffic and use social media platforms to spread the word about your launch. Sharing your coming soon page across your social networks can increase visibility and drive more sign-ups.

7. Keep the content fresh

Seventhly, keep the content fresh – update your coming soon page with new information, teasers, or incentives as the launch date approaches. Keeping the content fresh can re-engage previous visitors and maintain interest in your upcoming launch.

By implementing these strategies, you can enhance the effectiveness of your coming soon landing page, turning anticipation into action and maximizing your conversion rates ahead of your official launch.

What Are the Key Elements of an Effective Coming Soon Landing Page?

An effective coming soon landing page combines key elements, that work harmoniously to capture the visitor’s attention and lead them toward the desired action, including the following:

1. Clear headline,
2. Engaging visuals,
3. Compelling value proposition,
4. Strong CTA,
5. Countdown timer,
6. Sign-up form,
7. Social proof,
8. Social sharing buttons,
9. Responsive design.

#1 Clear and concise headline

The first key element of an effective coming soon landing page is a clear and concise headline that immediately communicates what the visitor can expect. The headline should be catchy and directly tied to the value proposition, giving visitors a reason to stay and learn more.

#2 Engaging visuals

The second key element of an effective coming soon landing page is its engaging visual side. High-quality images or videos that resonate with the target audience and highlight the product, service, or brand personality play a crucial role in creating a first impression and can significantly affect the visitor’s decision to engage further.

#3 Compelling value proposition

The third key element of an effective coming soon landing page is a compelling value proposition, a succinct and clear statement that explains how the visitor will benefit from the offering. This should address the problem that the product or service solves and why it’s worth waiting for.

#4 Strong CTA

The fourth key element of an effective coming soon landing page is a strong CTA. A prominent and persuasive button encourages visitors to take a specific action, such as signing up for updates, registering for early access, or simply learning more. The CTA should be action-oriented, creating a sense of urgency or excitement.

#5 Countdown timer

The fifth key element of an effective coming soon landing page is a countdown timer that adds a sense of urgency and anticipation by counting down to the launch date. This visual cue helps keep the upcoming event top of mind and encourages visitors to act promptly.

#6 Sign-up form

The sixth key element of an effective coming soon landing page is a sign-up form that allows visitors to subscribe to updates, offering a straightforward way to stay connected. The form should be simple, asking for minimal information (usually just an email address) to lower barriers to sign-up.

#7 Social proof

The seventh key element of an effective coming soon landing page is social proof. It could be testimonials, endorsements, or press mentions that lend credibility to the offering. Including social proof can help build trust and validate the visitor’s interest in your product or service.

#8 Social sharing button

The eighth key element of an effective coming soon landing page is a social sharing button that enables visitors to easily share the page on their social media channels. This can increase visibility and attract a broader audience to your landing page.

#9 Responsive design

The ninth key element of an effective coming soon landing page is its responsive design, ensuring that the landing page is accessible and looks great on any device, whether it’s a desktop, tablet, or smartphone. Mobile responsiveness is crucial for reaching a wider audience.

These elements, when effectively combined and executed, create a compelling coming soon landing page that not only captivates and engages visitors but also converts their anticipation into action.

What Is the Best Coming Soon Landing Page Builder?

The best coming soon landing page builder is Landingi, a multifunctional platform invented to simplify the creation and optimization of landing pages. Recognized for its intuitive interface and extensive suite of digital marketing resources, Landingi caters adeptly to both beginners and experienced marketing professionals looking to launch their products or services effectively.

Offering a rich library of more than 400 templates combined with an accessible editor, Landingi makes landing page design simple and accessible to anyone, allowing you to create pages that effectively engage your audience. However, the creation of the page is merely the beginning. Landingi enhances the fundamental landing page into a dynamic digital marketing tool through its advanced features, such as A/B testing, EventTracker, and AI Assistance, ensuring your page is not just created but continuously optimized.

A/B testing allows for the experimentation with various versions of your coming soon page, enabling you to pinpoint the most effective elements that drive user engagement and conversions. The EventTracker feature offers insightful analytics on user behavior, providing a solid basis for data-driven adjustments. Moreover, Landingi’s comprehensive toolset, which includes AI Assistance for text and SEO optimization suggestions, customizable forms for lead capture, and engaging pop-ups and widgets, ensures that your landing page not only excels in search engine rankings but also meets user expectations and effectively builds anticipation for your launch.

With affordability, user-friendliness, and a wealth of advanced features designed to bolster digital marketing efforts, Landingi stands out as the ultimate tool for crafting coming soon landing pages. It offers an all-encompassing solution for creating, managing, and optimizing your landing page with unparalleled ease and efficiency, making it an invaluable resource for marketers and agencies dedicated to making a strong impact in the digital space.

Craft Coming Soon Landing Page with Landingi

In today’s fast-paced digital environment, a compelling coming soon landing page serves as a base for building anticipation and nurturing leads before a product or service launch. Just like the essence of timely anticipation in marketing, your coming soon page needs to strike a balance between intrigue and information, setting the stage for your upcoming reveal.

The creation of a visually engaging and informative page is just the starting point. Continuous refinement through eye-catching design, compelling messaging, and strategic SEO practices is essential in forging an online space that not only captivates your audience but also converts their curiosity into committed interest.

Equipped with insights from the top coming soon landing page examples and the right set of digital tools, you have the power to build your own high-converting coming soon landing page. Start now – explore Landingi and transform a basic announcement into a dynamic platform that effectively engages and converts your audience into eager participants in your launch.