Best landing page builders allow you to create pages that are not only stunning in terms of design but also are able to efficiently convert visitors into customers. In this post, we provide the ultimate list of top landing page building platforms in the business as of 2024. Read on and find out which tools to choose to achieve a landing page conversion rate much higher than 9.7%, which is the average for all industries reported by Unbounce.
Below, we’ll also attempt to provide answers to some questions crossing the minds of digital marketers. Which landing page platforms offer the most useful features? What are their unique value propositions? Which landing page editor can boast the most user-friendly interface? What landing page tool would work best for landing pages created for WordPress and Shopify? And what about prices – where the price-quality ratio is more reasonable? Read on and grab a bunch of details necessary to choose the right landing page creator for your specific needs.
List of 8 best landing page builders below:
- Landingi
- Leadpages
- Unbounce
- Canva
- Wix
- Hubspot
- Instapage
- ConvertFlow
Key Takeaways:
- to make a landing page you need to design it manually, hire a developer, or use one of the popular landing page builders;
- unlike landing page development with code, using an online landing page builder doesn’t require any technical knowledge or advanced skills;
- with drag-and-drop functionality, an abundance of kits, and a variety of pre-made design elements, page editors make it easy to create a landing page aligned with a specific industry or campaign goal;
- when choosing a landing page builder, unique business needs, pricing, and user reviews on platforms like G2, GetApp and Trustpilot should be taken into account;
- Landingi is considered the best landing page builder overall due to its versatility, many side features, extensive template library, and cost-effectiveness;
- the average cost of landing page builders is $150-200/month, but a lot of platforms offer well-equipped free plans;
- limitations of landing page builders include reduced creative flexibility, lack of advanced SEO features, and potential integration challenges.
What is Landing Page Builder?
A landing page builder is a tool designed to help users create specific standalone web pages (landing pages) for marketing or advertising purposes without requiring coding or web design skills. These pages are specifically focused on driving actions like:
- capturing leads,
- encouraging sign-ups,
- or promoting sales.
Landing page builders provide an intuitive way to design pages visually, often through drag-and-drop interfaces, and include pre-made templates tailored to different goals and industries. They often come with a set of additional marketing tools supporting:
- testing and conversion optimization,
- content creation,
- integration with other platforms and apps.
What is the Best Landing Bage Builder?
The best landing page builder is Landingi due to its versatility and countless features, the widest template library appropriate for many different industries and campaign goals, and unmatched cost-effectiveness. These advantages are mirrored in user reviews published on sites like G2, GetApp, and Trustpilot, where Landingi outperforms its most serious competitors, such as Unbounce, Leadpages, or Instapage.
How to Choose the Best Landing Page Builder?
When choosing the best landing page builder, consider your specific needs (business and marketing goals you aim to achieve, competition level, industry requirements, etc.), the features of the different platforms, pricing tiers, and user reviews published on review portals like G2, GetApp, and TrustPilot. Fortunately, we provide most of this information at your fingertips in the ranking below. Dive in to grab essentials in no more than a few minutes.
1. Landingi
Landingi is a platform designed to simplify the creation of landing pages for marketing campaigns. It offers a drag-and-drop editor with over 400 customizable templates, enabling users to build responsive landing pages, pop-ups, and microsites without coding skills. The platform also provides features like A/B testing, AI-assisted content generation, and integration with various marketing tools, aiming to enhance conversion rates and streamline digital marketing efforts. This wide scope makes it, for many, the best landing page builder in digital marketing overall.
Key features:
- drag-and-drop landing page builder,
- creating pop-ups, lightboxes, forms, one-pagers and other digital assets,
- AI-powered tools for copy, SEO, and image optimization,
- mobile-responsive design and mobile optimization tools,
- A/B testing and analytics,
- the abundance of free images with Unsplash integration,
- dynamic text replacement feature.
Unique value propositions:
- awesome scalability features including Smart Sections (updating numerous pages with just a few clicks), multilingual translations, and programmatic pages,
- the widest selection of landing page templates (300+) for various industries and marketing campaign goals,
- the most developed AI content writing assistant,
- premium design services (you can delegate the creation of very custom landing page to design experts).
Famous clients: Sony, Warner Bros Discovery, foodWell, CBRE, Nationale Nederlanden.
Ratings:
- G2 – 4,5,
- GetApp – 4,8,
- Trustpilot – 4,8.
Pricing:
- Free plan available,
- $24 a month for the “Lite” plan,
- $57 a month for the “Professional” plan,
- $820 a month for the “Unlimited” plan.
2. Leadpages
Leadpages is a platform specializing in lead generation and providing conversion tools for small businesses and entrepreneurs. It offers a suite of features, including a drag-and-drop landing page builder, pop-up, forms, alert bars, and a website builder, all designed to enhance online marketing efforts without requiring coding skills.
Key features:
- classical drag-and-drop page editor,
- extensive set of customizable templates,
- A/B testing and performance tracking,
- integrated AI content generation,
- mobile-responsive designs,
- pop-up and alert bar creation,
- built-in payment processing for online sales.
Unique value proposition:
- website builder with a few fundamental functions,
- toolset for blogging,
- built-in conversion guidance with real-time recommendations (Leadmeter).
Famous clients: No information available.
Ratings:
- G2 – 4,3,
- GetApp – 4,6,
- Trustpilot – 4,4.
Pricing:
- No free plan,
- $37 a month for the “Standard” plan,
- $74 a month for a “Pro” plan,
- $697 a month for a “Conversion” plan.
3. Unbounce
Unbounce is a famous page builder that excels in navigation (which is really straightforward) and landing page optimization tools. Its drag-and-drop builder enables users to design responsive landing pages without coding skills, facilitating A/B testing and conversion rate optimization. Over the years, Unbounce has expanded its offerings to include features like pop-ups, sticky bars, and AI-powered tools aimed at enhancing marketing campaign performance.
Key features:
- intuitive editor with a super-friendly user interface,
- template library with more than 45 customizable kits,
- mobile optimization features,
- popups and sticky bars for lead generation,
- auto image optimizer,
- tools for testing and measuring the landing page’s performance,
- multi-user collaboration tools
Unique value proposition:
- automated traffic distribution to boost conversions (Smart Traffic),
- AI copywriting tools (Smart Copy),
- built-in Grammarly.
Famous clients: ManpowerGroup.
Ratings:
- G2 – 4,4,
- GetApp – 4,6,
- Trustpilot – 1,7.
Pricing:
- $74 a month for the “Build” plan,
- $112 a month for the “Experiment” plan,
- $187 a month for the “Optimize” plan,
- $649 a month for the “Concierge” plan.
4. Canva
Canva is a graphic design platform that enables users to create a wide array of visual content through an intuitive drag-and-drop interface. In recent years, the company behind it introduced a solid landing page builder, allowing users to design and publish visually appealing landing pages. Compared to other builders, in Canva you have more creative power to use, as the tool is embedded directly within Canva’s graphic editor, offering dozens of design features at your fingertips. Users can publish their landing pages directly through the platform, using either a Canva-provided domain or their own, facilitating a streamlined process from design to deployment.
Key features:
- visual creator of fully customizable landing pages,
- many styles for almost every industry,
- availability of numerous pre-made blocks and components like headlines, forms, shapes, images, buttons and also unusual ones,
- integrated publishing options (not an obvious point in visual editors like Canva).
Unique value proposition:
- a set of tools to customize landing pages in each visual aspect,
- landing page design projects easy to download, export and/or share with collaborators.
Famous clients: Salesforce, Reddit, Skyscanner, Danone.
Ratings:
- G2 – 4,7,
- GetApp – 4,7,
- Trustpilot – 2,5.
Pricing:
- Free plan available,
- $120 a year for the “Canva Pro” plan,
- $100 a year per person for the “Canva Teams” plans (minimum 3 people),
- custom price for the “Canva Enterprise” plan.
5. Wix
Wix is a cloud-based platform for creating websites through an intuitive drag-and-drop interface. Over time, Wix has expanded to include features like e-commerce, booking systems, and marketing tools. Its landing page builder allows users to design and publish responsive pages with customizable templates, seamlessly integrating with Wix’s broader platform to streamline online marketing efforts.
Key features:
- very user-friendly and versatile drag-and-drop builder,
- many widgets and elements (including interactive ones),
- many kits for websites (but only a few landing page templates),
- analytics and a few basic SEO options,
- reliable hosting and pretty good performance of created pages,
- many built-in integrations (including Google Ads).
Unique value proposition:
- one of the best website builders along with a blogging feature,
- a wide range of solutions for e-commerce and online selling.
Famous clients: Fujitsu, Levi’s, Intuit, Bolt, Glassdoor.
Ratings:
- G2 – 4,2,
- GetApp – 4,4,
- Trustpilot – 4,6.
Pricing:
- $17 a month for the “Light” plan,
- $29 a month for the “Core” plan,
- $36 a month for the “Business” plan,
- $159 a month for the “Business Elite” plan.
6. HubSpot
HubSpot is a leading provider of inbound marketing, sales, and customer service software. Their comprehensive platform (the precise name reads HubSpot Marketing Hub) offers a suite of tools designed to help businesses attract visitors, capture leads, and persuade customers. One of its key functionalities is a landing page builder. It offers a drag-and-drop editor, a variety of templates, and built-in SEO recommendations to optimize page performance. Additionally, it integrates seamlessly with HubSpot’s CRM, which allows users to manage all digital marketing activities in one place.
Key features:
- editor enabling users to easily build landing pages (with an interface resembling a bit of text editors),
- testing page or elements’ variations to improve performance,
- automated SEO suggestions,
- reliable infrastructure, hosting and extensive catalogue of web services,
- page traffic analytics,
- AI-driven tool to generate copy for created pages.
Unique value proposition:
- integration with HubSpot marketing ecosystem with tools for email marketing, customer relationship management, campaign overview, etc.,
- involving multiple pages into a campaign designed in HubSpot Marketing Hub,
- AI translations (available only on higher plans).
Famous clients: Ebay, Doordash, Tripadvisor, Zapier.
Ratings:
- G2 – 4,4,
- GetApp – 4,4,
- Trustpilot – 2,8.
Pricing:
- $15 a month (per seat) for the “Marketing Hub Starter” plan,
- $15 a month (per seat) for the “Starter Customer Platform”,
- $450 a month for the “Marketing Hub Professional” (included 3 seats),
- $1500 per month for the “Marketing Hub Enterprise” (included 5 seats).
7. Instapage
Instapage is particularly appreciated for developing a landing page builder that enables the creation of mobile-optimized and super-fast landing pages. The platform also offers an A/B testing toolset, heatmaps, and fairly wide analytics to optimize page performance. Instapage integrates with many popular marketing and CRM tools, making it an ideal solution for creating personalized landing pages that drive results.
Key features:
- great landing page editor with numerous ready-to-use templates and blocks,
- AI tools for content delivery and dynamic traffic allocation,
- advanced testing and experimentation features,
- mobile view editor and AMP pages,
- heatmaps and some basic analytics.
Unique value proposition:
- AdMap (advanced integration set with paid network campaigns),
- Thor render engine to ensure post-click landing pages load in no time.
Famous clients: HelloFresh, Honey, Zendesk, Vimeo, Gartner, MasterClass.
Ratings:
- G2 – 4,3,
- GetApp – 4,5,
- Trustpilot – 2,9.
Pricing:
- $79 a month for the “Create” plan,
- $159 a month for the “Optimize” plan,
- custom price for the “Convert plan” (dedicated to enterprises and big brand).
8. ConvertFlow
ConvertFlow is a marketing platform valued for delivering top-notch automation software focused on establishing and managing whole multi-page campaigns. It enables businesses to capture, qualify, and segment leads directly on their websites through features like targeted calls-to-action, pop-ups, forms, and quizzes – all without requiring coding skills. Of course, a vital part of it is a page builder allowing users to create landing pages, websites, or even whole multi-step funnels.
Key features:
- intuitive creator easy to navigate even for non-pro users,
- website builder and funnel builder included,
- advanced landing page personalization features,
- all in one dashboard for pages and campaigns,
- 300+ templates for different assets (for landing pages, sales pages, one page websites, pop-ups, bars, etc.).
Unique value proposition:
- funnel building and creating campaign framework (scheduling, workflows, upsells & cross-sells, etc.),
- creating surveys for collecting customer feedback,
- quizzes to engage customers (also to segment shoppers and display recommendations).
Famous clients: ActiveCampaign, Shopify, Valyou.
Ratings:
- G2 – 4,4,
- GetApp – 4,5,
- Trustpilot – 3,0.
Pricing:
- $22 a month for the “Pages” plan,
- $45 a month for the “Core” plan,
- $75 a month for the “Pro” plan,
- $225 a month for the “Plus” plan,
- $375+ a month for the “Scale” plan.
What is the Best Free Landing Page Builder?
Landingi is the best free landing page builder, as their free plan is undoubtedly the most comprehensive compared to other unpaid solutions. It allows users to build and publish a fully functional landing page and collect up to 500 visits a month. All essential features, including templates, forms, and integrations, are covered. Additionally, the plan comes with 3000 credits for AI Assistant, which is sufficient to generate page copy and get familiar with Landingi’s content features.
The page may be used to present a company, generate leads, or sell products. There are no hidden costs or limitations, so you know exactly what you’re getting.
What is the Best Easy To Use Landing Page Builder?
Swipe Pages is the best builder in regards to easiness of creation. Its “sleek” drag-and-drop interface is the most intuitive one in the business. All the building blogs and options are exactly where you expect they are. The distractions around are reduced to a true minimum.
All the above applies also to building mobile-first landing pages. Swipe Pages didn’t wing it like some other landing page companies and made its mobile editor work as smoothly as the desktop one.
The tool is perhaps not as versatile as Landingi or Unbounce, but if you don’t need very specific functionalities and value more simplicity than versatility, it will be a perfect choice.
What is the Best Cheap Landing Page Builder?
The best cheap landing page builder is Carrd, which allows you to create beautiful landing pages from scratch or from templates. It has limited customization options, but if you don’t need a very custom landing page, it will fully satisfy your needs. All the key features come packaged in a user-friendly interface, ideal for beginners and non-designers.
The cheapest “Pro Lite” plan costs $9 a year and includes creating 3 sites with unlimited elements. “Pro standard” plan for $19 a year adds to this 7 more created pages, custom domain URLs, forms, embeds, Google Analytics integration, basic SEO features and more design options. The most expensive is the “Pro Plus” plan for $49 a year with 25 sites to build and many more management options.
What is the Best Landing Page Generator?
The best landing page generator is Landingi because the platform has many (and most perfected) features, hundreds of templates, multi-purposed AI tools, and fair pricing.
Note that the term “generator” means nothing different than “builder”, “creator” or “editor”. It may be associated with “magic” or “automatization” (and, thus, also with time and money savings), but, in fact, it’s only a marketing ploy used for persuasion purposes. There are indeed a few “true” landing page generation solutions throughout the web, but they face a sea of problems with quality, meeting specific marketing needs, integrations, SEO (including page speed), and mobile compatibility. This is why they are very rarely used by marketers or other professionals.
Most people talking about “landing page generators” mean landing page builders. Simply.
What is the Fastest Cheap Landing Page Builder?
The fastest cheap landing page builder is Carrd. The tool allows you to create landing pages with a modern look, while the infrastructure behind it makes them load and work lightning-fast. The same goes for the creation process and to how the editor works.
What is the Best Landing Page Platform for Creating Landing Pages?
The best platform for creating landing pages is Canva, as it gives you endless creative freedom. The platform’s design features and integrated element libraries include all you need to turn any page vision into the reality. Creation process is super-easy even for very beginners.
This, however, doesn’t mean that Canva is the best landing page platform! It lacks heavily advanced web features, optimization and testing tools and analytics, all of which are necessary to make created pages effective marketing tools.
What is the Top AI Landing Page Builder?
Landingi is considered the top AI landing page builder, as it offers a comprehensive suite of AI tools available directly in the platform, including:
- AI assistance to generate high-quality copy that is in line with the specific target audience (it’s grounded in the latest version of ChatGPT, enhanced with additional training data and a specialized pre-prompt framework),
- a kind of SEO console to optimize landing pages for search engines (Landingi’s AI can create relevant keywords, titles and descriptions, based on page content analyzed),
- constantly developed image editor with a few very useful features (such as e.g. automated background removal).
What is the Best Landing Page Builder for Lead Generation?
Landingi remains the best landing page builder for lead generation. The platform provides numerous templates for typical lead generation pages enabling you to collect user information and data. I mean first of all:
- e-book download templates,
- newsletter sign-up templates,
- webinar or event signup kits,
- kits for coupon download,
- recruitment templates.
Furthermore, the platform offers an integrated form builder enabling users to:
- build and customize forms (including advanced ones),
- connect them with CRMs and email marketing tools,
- define actions occurring when the form has been sent,
- use additional options (e.g. reCAPTCHA and autoresponder).
Finally, Landingi allows you to build thank you pages that can be displayed once the form is submitted.
What is the Best Shopify Landing Page Builder?
The best Shopify landing page builder is Shogun, thanks to its native integration with Shopify and its focus on creating e-commerce pages. Shogun is built specifically for Shopify merchants, making it easy to design and customize landing pages that align perfectly with the store’s existing theme and functionality. Its drag-and-drop editor requires no coding skills, allowing even beginners to create professional pages quickly. Just like in the classical, “external” landing page builders.
What is the Best WordPress Landing Page Builder?
Elementor is the best WordPress landing page builder because it is designed specifically to work seamlessly within the WordPress ecosystem. Unlike standalone tools, Elementor operates as a plugin, making it fully compatible with WordPress themes, other plugins, and functionalities. It allows users to create visually stunning and high-performing landing pages directly within the WordPress dashboard, eliminating the need for using external platforms or establishing complex integrations.
What can Landing Page Builders Do?
Landing page builders are powerful tools designed to help marketers create high-converting, professional pages without the need for extensive technical knowledge or coding skills. Here are the most common and/or popular features landing page platforms are equipped with:
- they allow you to create and publish pages quickly using pre-made templates and drag-and-drop editors, which is ideal for campaigns with tight deadlines;
- they provide flexibility to customize layouts, fonts, colors, and other design elements, ensuring the page aligns with your brand identity;
- most builders have on the board mobile optimization tools to make created pages display properly and work quickly also on mobile screens and devices;
- they include built-in tools like lead capture forms, pop-ups, and content generation/edition functions;
- many platforms offer A/B testing tools to experiment with different versions of your page (it helps you identify what works best for your audience);
- integrated analytics tools help you monitor key metrics like conversion rates, bounce rates, and user behavior to refine your page for better results;
- best landing page builders integrate seamlessly with CRMs, email marketing tools, and advertising platforms like Google Ads or Facebook Ads to streamline marketing workflows;
- some builders support features like product showcases, payment integrations, and discount codes, making them perfect for e-commerce campaigns;
- with features like reusable templates, cloning, and multilingual support, you can scale campaigns quickly across different audiences or regions;
Who Should Use Landing Page Builders?
Everyone who needs a landing page, values her/his time and money, and doesn’t like or can’t develop pages with code should use a landing page builder.
Who can Benefit from Using Landing Page Builders?
The benefits of using landing page builders are most evident for marketers, freelancers, and organizations aiming to build pages quickly, without extensive technical background, and connect them to various digital marketing campaigns (including those in search networks, social media, email marketing, etc.). Top builders provide user-friendly design tools, customizable templates, and performance tracking to create impactful pages that achieve measurable results.
Also, anyone who needs to create pages on scale will benefit from using builders, as they enable fast replication and customization of designs for different campaigns. Developing many pages with code is impossible – with builders, it is!
What is the Average Cost of Landing Page Builder?
The average cost of landing page builders is $150-200 a month. This is the average calculated from the prices of all plans (from the cheapest to the most expensive) in top 10 platforms and landing page building tools, excluding, however, free plans.
Importantly, this value is somewhat inflated by a few exceptionally expensive solutions like Leadpages, Unbounce, or Kajabi. A more accurate reflection of price distribution is the median, where half the plans cost less, and half cost more. The current median is $105-$130.
What are the Limitations of Landing Page Builders?
The main limitations of landing page builders are related to a lower level of creative flexibility (compared to developing a landing page with code), a lack of more advanced SEO features, and some integration barriers.
If you demand an advanced design or (very!) custom landing pages, you may need to add custom code. In most landing page builders (like Landingi or Unbounce), it’s possible, but, at the same time, it’s not very comfortable, and there are some restrictions on the languages and features you can use. Some functions are blocked for safety reasons, while others may not work properly.
Also, creating a page with a landing page builder doesn’t exempt you from dealing with SEO. While most builders support basic SEO adjustments – such as meta descriptions, keywords, and ALT tags for images – you’ll still require external tools like Google Search Console, Google Analytics and Ahrefs for a full-fledged SEO strategy. Cheaper landing page platforms may cut costs on servers and infrastructure, which results in slower page load times, negatively impacting SEO.
Finally, integration capabilities in landing page building platforms are always finite, so before choosing your platform, ensure it will allow you to connect your toolstack.
Should I Use a Landing Page Builder or a Website Builder?
You should use landing page builders to build landing pages and website builders to create full-scale websites. However, there are at least a few cases where using a landing page builder to create a website makes sense:
- focus on conversions – if your website’s primary purpose is lead generation or sales, landing page builders excel in designing conversion-optimized pages (you probably won’t achieve such an effect in website builders),
- budget constraints – landing page builders can be more affordable for small businesses or startups that don’t need complex website features (to be honest, they will be more than sufficient for the lion’s share of businesses),
- no need for advanced features – when your website doesn’t require functionalities like e-commerce or blogging, a landing page builder can be a lightweight, effective solution,
- speed and simplicity – landing page builders are often faster and easier to use, making them ideal for quickly setting up a simple website with a straightforward structure and no bespoke elements.
Start Building Landing Pages
We’ve got it – all the top landing page builders in digital marketing compared in detail. Draw conclusions, choose the tool that fits your needs best, and start to build high-converting landing pages right now. In Landingi you can currently do it at no cost, as the platform offers both the free plan and free trial for their paid plans. Good luck!
